A dynamic marketing & management professional with more than 12 years of hands-on and extensive understanding of today's demanding business environment; possessing unique experience through direct involvement in more than 20 successful projects, including some of the world's largest events

1. Mustafa Iqbal
B2B Marketing Communications Expert
34 | Father | Unstoppably Creative
Pink Floyd fan | Love Travelling

2. Key Strengths
Listener Informal
Proactive Supporting
Creative People-oriented
Assertive Team player
Methodical Talent cultivation
The Driving Force...

3. 11 years of events marketing at a glance
Started the Marketing Communications
department
"He led his team very professionally and
Work included: successfully promoted the company during the
Print & Online collateral | Websites | initial years when the company was in the
Newsletters | Press Releases | Media process of branding itself in the exhibition
Relations | Online & Print Event Dailies | industry of Pakistan.”
Show Catalogues | Events & Corporate Aasim Siddiqui Managing Director
Communications Strategy | Copy writing… Pegasus Consultancy (Pvt.) Ltd.

4. March 2006
Landed in Dubai

5. @ IIR Middle East (now informa plc)
Responsible for marketing 16 major LSEs, including:

6. Setting Personal Targets

7. Some examples of recent work...

8. Some examples of recent work...

9. Some examples of recent work...

10. The Event Marketing Rocket Science…
Always intriguing - changes from product to
product!

11. Some people still like me!
“Mustafa was brilliant at what he did..." "An organised and creative marketing
Geoffrey Booy, R & D Director, IIR Middle East professional..."
Moira Robertson, Project Director, IIR Middle
"Professional, creative and determined... East
making wonders in all the exhibition shows he
marketed.” "...dedicated, proactive and keen to assist his
Rachiel Jaddo, Web Manager, IIR Middle East clients..."
Tony Fields, Sales & Marketing Manager, TTG
"A keen eye for detail, a very positive Middle East & North Africa
attitude, total commitment and 100%
reliable..." “A big 'thank you' to Mustafa for producing
Michael Hanlon, Exhibition Director, IIR fantastic results through his innovative and
Middle East effective digital marketing campaign execution
in Mar & Apr 2011."
"When you need someone to get things done, Magesh Srinivasan, Regional Manager - Sales &
he's certainly someone you can trust.” Marketing, Sony Professional
John Wallace, Marketing Director - Life
Sciences, IIR Middle East "...he has always managed to structure, build
and deliver very strong marketing strategies on
"without a doubt one of the most creative and
projects from various profiles."
hard working marketing managers I have
Jim Meltz, Exhibition Director, IIR Middle East
worked with till date."
Eben Botha, Exhibition Manager, IIR Middle
East