2. Changing Attitudes Towards
Meat and Meatless:
48% of regular processed meat consumers want to reduce
the amount of processed meats in their diets because of
health concerns.1
“Meatless” is mainstream and means smart eating and
cool.2
People are eating vegetarian because they like it, not just
because they feel they have to. 3
90% of consumers who buy Meatless products, continue to
buy meat products for their households, and are not hard-
core vegetarian. 4
They are “Flexitarians”.5
3. Consumer Research
They recognize the need to limit meat consumption to feel healthier.
Good taste is #1 purchase driver for meatless products, followed by
nutrition
While a few have converted primarily to meatless products, in most
households both meat and meatless products are being used.
Consumers not currently buying or occasionally buying meatless
products prefer to see meatless products beside meat products –
where their purchase decision is made.
Soy is recognized as a high protein meat replacement.
Source: Qualitative Exploratory Research, Grace E. Maddox Associates Inc. November 2003
Consumers Told Us:
4. Why Soy?
● Soy is high in protein and low in saturated fat.
● Medical research indicates soy helps:
• Fight “bad” cholesterol, heart disease, & some cancers
• Increase bone density & helps prevent osteoporosis
• Lower risk of breast and prostate cancer
• Regulate glucose levels & kidney filtration
(diabetics, kidney disease)
• Reduce menopausal symptoms
5. Advantages of Soy Products:
• Great taste
• Good source of protein
• Lower in fat
• Low in, or free of, trans and saturated fats
• Cholesterol free
• Lower in calories
• Lower in sodium
• Source of fibre
• All the goodness of soy (GMO free)
Balance between health and consumption
6. Who is the “meatless”
target consumer?
Target User:
Women 18 to 49, emphasis 18 to 34
• Urban, professional, well educated, affluent
and have children
• Seek balance and moderation
Source: PMB 2003
7. Consumer Judgement of Veggie Gourmet
Product Tastings have performed strongly:
• no soy-taste
• „real“ meat-structure
• extraordinary good taste
• excellent consumer - acceptance
8. The vegetarian market in Europe
England is the largest vegetarian market in Europe
Market development of vegetarian turnover in UK-retail:
2008 741 Mio € therof meat-analogue 170 Mio €
In the years 2004 - 2008 the whole vegetarian market
performed with a yearly increase of 5 % !
9. The vegetarian market in Europe
In 2nd and 3rd place finish in 2008:
- Netherlands: meat-analog products 45 Mio € + 16 %
- Sweden: meat-analog products 41 Mio € + 12 %
In further distance, but above average growth :
- Germany: meat-analog products 16,4 Mio € + 40
%
10. Strategy
Vision
Coverage and extension of the european market for meat-analog
products on basis of an innovative, extraordinary quality and an
excellent taste.
Strategy
To establish our position as a brand – and private label producer
supplying merchandising concerns , food-service provider,
respectively acting as a raw-material supplier for food industries
on basis of our existing meat-analog products aswell as on a
permanent further development of innovative new products.
12. Product Line up
• Vegetarian Chicken-Burger
• Vegetarian Chicken-Nuggets
• Vegetarian Hamburger
• Vegetarian Meatballs
• Vegetarian Cutlets
• Vegetarian Filled Cutlets
(Cordon Bleu or Broccoli-Cheese style)
13. Product Line up
• Veg. Turkey/Chicken Breast -grilled or coated-
(at whole piece or in slices)
• Vegetarian Rice-Burger
• Vegetarian Minced Beef -IQF-
• Vegetarian Sausages / Hot Dogs
(in different styles/tastes)
• Vegetarian pizza toppings
(in different styles/tastes)
14. The german food association DLG has awarded
two of our products
* veget. Chicken Burger
* veget . Turkey Breast
with the so called “DLG Preis in Gold“ in September 2008 .
An example of quality
Award of *** Golden DLG - Preis ***
15. Customer – References
-> specialised on distribution of
deep-frozen products
-> approx 150 „O Cool“ - shops
exclusively located in Belgium
-> distribution
under „private label“- equipment
/ Belgien
16. Production
• All our products will be deep frozen immediately
after production in modern shock-freezing-plants.
• Our modern production facilities meet highest
standard requirements and carry the IFS-, aswell
as the BRC- Certificate
• We guarantee expiration dates between 9 and 12
months
18. Production
Due to the application of most advanced technical equipment and the utilisation
of the highest quality and hygienic – standards Ominfood is able to adopt a quick,
flexible and costing-attractive attitude in the manufacturing – process and at least
the possibility to produce large volumes of excellent quality.
They produce all form-products for Veggie Gourmet, like vegetarian Nuggets-,
Cutlets- and Hamburger – Products.
The Omnifood GmbH as production association is provided with
IFS und BRC
and therfore meets all requirements of the highest european certification
standards applying for manufacturing of food.
20. Production
Our production partner Windau provides one of the most modern production
and manufacturing facilities in Germany (build in 2006). Due to this fact the
highest quality-, hygienie and security –levels can be guaranteed.
In cooperation with them Veggie Gourmet produces vegetarian sausage-
products, like vegetarian hot dogs in different styles and vegetarian cold cuts .
All our prodcuts are MAP-packaged under best available cleanroom
conditions.
Company Windau GmbH provides following certificates
which mirror the highest achievable euopean standards
regarding the manufacturing of food.
