'Get the Best from the Web' Tyne Cinema Part One Pres

Welcome February 2010 Internet marketing, SEO, Social Networks and a whole lot more…

Who are we? ,[object Object],[object Object],[object Object],[object Object]

Phew - what a ride ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Why do we do this? ,[object Object],[object Object],[object Object],[object Object],[object Object]

Getting found Over here! Over here! Over here! Over here! Over here! Over here! Over here! Over here!

Objectives ,[object Object],[object Object],[object Object],[object Object]

Agenda ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Our Approach – Key Principles ,[object Object],[object Object],[object Object]

Components - islands ,[object Object],[object Object],[object Object]

Before you start ,[object Object],[object Object],[object Object],[object Object],[object Object],? ? ? ? ?

Chicken and Egg Site Structure or SEO? ,[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],[object Object],Search Engine Basics

The structure of SEO Off site www.youraddress.co.uk Google factors

What’s important? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

How to speed up visibility ,[object Object],[object Object],[object Object],[object Object],[object Object]

Assessing Progress ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Site traffic measurement ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Basic Homepage Requirements ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Reminder of the key factors ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Search Engines love RELEVANT content!! People love QUALITY content!!

First step ,[object Object],[object Object],[object Object],[object Object]

Web address: www.clownsinsurance.co.uk

Which of these Titles would you go for? ,[object Object],[object Object],[object Object],[object Object]

Page Descriptions… ,[object Object],[object Object],[object Object],[object Object]

The Code <title> Clown Insurance - Clown Insurance From The UKs Leading Insurer Of Clowns < "Description" content=" Clowns Insurance provides low cost specialised insurance for UK clowns. Clowns Insurance can insure any full-time, part-time or weekend clown. Party clowns and circus clowns are insured by Clowns Insurance " /> "Keywords" content=" clown insurance,insurance for clowns,UK clowns,party clown insurance,part-time clown insurance,professional clown insurance,insuring UK clowns, circus clowns insurance, clowns liability cover "

Getting to the top can be easy!

Linking Activity ,[object Object],[object Object],[object Object],[object Object],[object Object]

The Web Marketing Mantra….. Good content and good links equal good rankings and good rankings equal good traffic (popularity) and good traffic equals rankings, etc, etc,

Does it work? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

'Get the Best from the Web' Tyne Cinema Part One Pres

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