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There is nothing “small” about small and midsize
businesses (SMBs)

There are over

18.000.000
SMBs worldwide

[Spiceworks]

Intelligence by:

Selling cloud services to SMBs
There is nothing “small” about small and midsize
businesses (SMBs)

Employing nearly 197 Mio people

Intelligence by:

Selling cloud services to SMBs
There is nothing “small” about small and midsize
businesses (SMBs)

Spending over

3$ billion on technology each day
[Microsoft]

Intelligence by:

Selling cloud services to SMBs
The cloud: an SMB love story

6 million SMBs Worldwide
are planning to migrate more of their
IT budgets towards cloud services
in the next 12 months.
[Cisco]

Cloud computing spending in SMBs
will reach $16 billion in 2015
[Techaisle]

Intelligence by:

Selling cloud services to SMBs
The cloud: an SMB love story

7
4
1

2009

[Dell]

2012

2016

SMBs are adopting a wider variety of cloud
services. The average number of cloud business
applications used by SMBs is growing fast.
Intelligence by:

Selling cloud services to SMBs
The cloud: an SMB love story

80%

of SMBs experienced
improvements within six months
after moving to the cloud
[Microsoft]

Intelligence by:

Selling cloud services to SMBs
Cloud is the opportunity for SMBs

Intelligence by:

Selling cloud services to SMBs
The Cloud is growing… your business can too!
REPUTATION BUILDER
Grow your reputation as a trusted and innovative provider adding cloud services to your
offering. Strengthen your position providing your customers with best-of-breed technology.
SAVE TIME
Benefit from fast time to market instead of spending time on implementation and deployment.
React quickly to market changes with the latest cloud applications, focus on your core business.
BUILD YOUR BUSINESS
Develop your offer with new added-value services to your existing clients and for new ones
offering them a positive first experience and expand your business.
REDUCE CHURN AND INCREASE ARPU
Up-sell and cross-sell additional services and products to your customers to maximize revenues
and increase customers retention.

Intelligence by:

Selling cloud services to SMBs
SMBs have their own specific needs

69% of SMBs prefer to purchase cloud apps
from a single trusted provider
[Microsoft]

Intelligence by:

Selling cloud services to SMBs
SMBs have their own specific needs

SMBs demand multiple applications.
30% have indicated a strong preference for
obtaining cloud apps as part of a package/bundle.
[Parallels]

Intelligence by:

Selling cloud services to SMBs
SMBs have their own specific needs

Cloud complexity is the main issue reported by
enterprises to adopt cloud services: management of
different services, SLA’s, billing, …
becomes a complex problem for SMBs
Intelligence by:

Selling cloud services to SMBs
SMBs have their own specific needs

SMBs are looking for a ease access to their
cloud services and a familiar environment which
brings them ease of use
Intelligence by:

Selling cloud services to SMBs
SMBs have their own specific needs

71% of SMBs are looking for
technology to enable their staff
to work anywhere, anytime
[Microsoft]

Intelligence by:

Selling cloud services to SMBs
SMBs have their own specific needs

Over the years users have grown accustomed
to access and try online services for free,
they like to try and explore apps.
Once they are used to it,
users are willing to pay to upgrade,
to have new features and functionalities.
Intelligence by:

Selling cloud services to SMBs
Gateway4Cloud: Enriching the Cloud Experience
Gateway4Cloud, a solution that allows users to buy, find
and use all their cloud applications from a user-friendly
single sign-on interface.
Gateway4Cloud is a browser-based workspace aggregator;
it integrates web hosting tools, e-mail management and all
other multi-tenant capable cloud services.

It is designed for the end-user and optimized to bring
cloud adoption.

Intelligence by:

Selling cloud services to SMBs
Gateway4Cloud: Enriching the Cloud Experience
Integrate your brand strategies in the
control panels, URL, store and all
reseller tools.
Users can integrate their own
tools to develop their
personal cloud workspace.

Settings

Tools

WorldTimeBuddy

Store

Manage cloud services
from an optimized
interface with a familiar
look & feel

Calculator

Applications

Social

Users manage and
access all cloud
applications from one
cloud workspace with a
single sign on.

To Do List

Communicator

Fully customizable by the enduser: Background, Login
picture, Group naming,
Drag&Drop tiles, …

Allows users to access
to their social business
networks.
Shared Folder

Personal Folder

Business applications included
in the Starter Edition: Share &
Store, email marketing and
backup.

Intelligence by:

Selling cloud services to SMBs
Accessible from multiple devices
anywhere & anytime

Intelligence by:

Selling cloud services to SMBs
Gateway4Cloud Starter Edition
the answer to drive cloud adoption
Email Marketing
INCLUDED

Share & Store
INCLUDED

Backup
INCLUDED

Over the years users have grown accustomed to accessing and trying out
online services for free. Gateway4Cloud is the ultimate vehicle to let SMBs
use free applications and upsell them when they need it. The starter edition
includes three demanded services by SMBs to encourage them to use cloud
services and benefit from their advantages.
Intelligence by:

Selling cloud services to SMBs
Sell cloud services through Gateway4Cloud

Goal: Increase satisfaction

Goal: Increase turnover

Target: Existing customers

Target: New customers

Cross-selling
& Up-selling
Online activities
 E-mailings
 Web optimization
 New product trials
 Case studies...

Offline activities
 Campaigns
 Mailing
 Set up call actions
 Product folders…

Attracting
new customers
Online activities
 AdWords
 SEO
 Webinars
 Product trials
 Testimonials …

Offline activities
 Organize events
 Set up call actions
 Campaigns
 Product folders
 Partnerships…

Improve loyalty and reduce churn
Online activities





E-mailings
Web optimization
Visual FAQ
Webinars

Offline activities
 Success stories
 Active partner communication
…

 Organize partner/customer
events
 Campaigns
 Mailing

 Success stories
 Active partner communication
…

Intelligence by:

Selling cloud services to SMBs
Steps to follow

1

2

Introduction and
activation of free to
use applications within
G4C for your endusers.

The message here is
loud and clear: free
cloud services
available for you to
use.

3

Focus on the features
and benefits of the
services.
Check Marketing &
Sales material.

4

Get users to get
accustomed to the
services and monitor
the use.

5

Once customers use it,
do the follow up
up-sell

Examples of follow up campaigns:
Email campaigns, focus on Gateway4Cloud
Freemium products for all of your customers
Up and cross sell campaigns per service or target groups
Loyalty campaign on existing webhosting/domain name customer base
Outbound call with specific offer or help to activate the services
…
Contact your Sales Partner Success Manager to discuss how LuxCloud can help you even more.
Intelligence by:

Selling cloud services to SMBs
Intelligence by:

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Selling cloud services to SMBs

  • 1.
  • 2.
  • 3.
  • 4. There is nothing “small” about small and midsize businesses (SMBs) There are over 18.000.000 SMBs worldwide [Spiceworks] Intelligence by: Selling cloud services to SMBs
  • 5. There is nothing “small” about small and midsize businesses (SMBs) Employing nearly 197 Mio people Intelligence by: Selling cloud services to SMBs
  • 6. There is nothing “small” about small and midsize businesses (SMBs) Spending over 3$ billion on technology each day [Microsoft] Intelligence by: Selling cloud services to SMBs
  • 7.
  • 8. The cloud: an SMB love story 6 million SMBs Worldwide are planning to migrate more of their IT budgets towards cloud services in the next 12 months. [Cisco] Cloud computing spending in SMBs will reach $16 billion in 2015 [Techaisle] Intelligence by: Selling cloud services to SMBs
  • 9. The cloud: an SMB love story 7 4 1 2009 [Dell] 2012 2016 SMBs are adopting a wider variety of cloud services. The average number of cloud business applications used by SMBs is growing fast. Intelligence by: Selling cloud services to SMBs
  • 10. The cloud: an SMB love story 80% of SMBs experienced improvements within six months after moving to the cloud [Microsoft] Intelligence by: Selling cloud services to SMBs
  • 11.
  • 12. Cloud is the opportunity for SMBs Intelligence by: Selling cloud services to SMBs
  • 13.
  • 14. The Cloud is growing… your business can too! REPUTATION BUILDER Grow your reputation as a trusted and innovative provider adding cloud services to your offering. Strengthen your position providing your customers with best-of-breed technology. SAVE TIME Benefit from fast time to market instead of spending time on implementation and deployment. React quickly to market changes with the latest cloud applications, focus on your core business. BUILD YOUR BUSINESS Develop your offer with new added-value services to your existing clients and for new ones offering them a positive first experience and expand your business. REDUCE CHURN AND INCREASE ARPU Up-sell and cross-sell additional services and products to your customers to maximize revenues and increase customers retention. Intelligence by: Selling cloud services to SMBs
  • 15.
  • 16. SMBs have their own specific needs 69% of SMBs prefer to purchase cloud apps from a single trusted provider [Microsoft] Intelligence by: Selling cloud services to SMBs
  • 17. SMBs have their own specific needs SMBs demand multiple applications. 30% have indicated a strong preference for obtaining cloud apps as part of a package/bundle. [Parallels] Intelligence by: Selling cloud services to SMBs
  • 18. SMBs have their own specific needs Cloud complexity is the main issue reported by enterprises to adopt cloud services: management of different services, SLA’s, billing, … becomes a complex problem for SMBs Intelligence by: Selling cloud services to SMBs
  • 19. SMBs have their own specific needs SMBs are looking for a ease access to their cloud services and a familiar environment which brings them ease of use Intelligence by: Selling cloud services to SMBs
  • 20. SMBs have their own specific needs 71% of SMBs are looking for technology to enable their staff to work anywhere, anytime [Microsoft] Intelligence by: Selling cloud services to SMBs
  • 21. SMBs have their own specific needs Over the years users have grown accustomed to access and try online services for free, they like to try and explore apps. Once they are used to it, users are willing to pay to upgrade, to have new features and functionalities. Intelligence by: Selling cloud services to SMBs
  • 22.
  • 23. Gateway4Cloud: Enriching the Cloud Experience Gateway4Cloud, a solution that allows users to buy, find and use all their cloud applications from a user-friendly single sign-on interface. Gateway4Cloud is a browser-based workspace aggregator; it integrates web hosting tools, e-mail management and all other multi-tenant capable cloud services. It is designed for the end-user and optimized to bring cloud adoption. Intelligence by: Selling cloud services to SMBs
  • 24. Gateway4Cloud: Enriching the Cloud Experience Integrate your brand strategies in the control panels, URL, store and all reseller tools. Users can integrate their own tools to develop their personal cloud workspace. Settings Tools WorldTimeBuddy Store Manage cloud services from an optimized interface with a familiar look & feel Calculator Applications Social Users manage and access all cloud applications from one cloud workspace with a single sign on. To Do List Communicator Fully customizable by the enduser: Background, Login picture, Group naming, Drag&Drop tiles, … Allows users to access to their social business networks. Shared Folder Personal Folder Business applications included in the Starter Edition: Share & Store, email marketing and backup. Intelligence by: Selling cloud services to SMBs
  • 25. Accessible from multiple devices anywhere & anytime Intelligence by: Selling cloud services to SMBs
  • 26. Gateway4Cloud Starter Edition the answer to drive cloud adoption Email Marketing INCLUDED Share & Store INCLUDED Backup INCLUDED Over the years users have grown accustomed to accessing and trying out online services for free. Gateway4Cloud is the ultimate vehicle to let SMBs use free applications and upsell them when they need it. The starter edition includes three demanded services by SMBs to encourage them to use cloud services and benefit from their advantages. Intelligence by: Selling cloud services to SMBs
  • 27. Sell cloud services through Gateway4Cloud Goal: Increase satisfaction Goal: Increase turnover Target: Existing customers Target: New customers Cross-selling & Up-selling Online activities  E-mailings  Web optimization  New product trials  Case studies... Offline activities  Campaigns  Mailing  Set up call actions  Product folders… Attracting new customers Online activities  AdWords  SEO  Webinars  Product trials  Testimonials … Offline activities  Organize events  Set up call actions  Campaigns  Product folders  Partnerships… Improve loyalty and reduce churn Online activities     E-mailings Web optimization Visual FAQ Webinars Offline activities  Success stories  Active partner communication …  Organize partner/customer events  Campaigns  Mailing  Success stories  Active partner communication … Intelligence by: Selling cloud services to SMBs
  • 28. Steps to follow 1 2 Introduction and activation of free to use applications within G4C for your endusers. The message here is loud and clear: free cloud services available for you to use. 3 Focus on the features and benefits of the services. Check Marketing & Sales material. 4 Get users to get accustomed to the services and monitor the use. 5 Once customers use it, do the follow up up-sell Examples of follow up campaigns: Email campaigns, focus on Gateway4Cloud Freemium products for all of your customers Up and cross sell campaigns per service or target groups Loyalty campaign on existing webhosting/domain name customer base Outbound call with specific offer or help to activate the services … Contact your Sales Partner Success Manager to discuss how LuxCloud can help you even more. Intelligence by: Selling cloud services to SMBs

Hinweis der Redaktion

  1. Cost Savings: Perhaps the most important benefit of cloud applications is that the cost of today’s cloud services is affordable and fits most budgets.Accessibility: All you need is an internet connection, something most small business owners already have. It is the ideal solution for owners and staff who are constantly on the road to access their data anytime and anywhere.Flexibility: Scale by demand, no wasted capacity, pay as you go. Freedom of movements to try and buy new services, upgrade and downgrade.Efficiency: No longer worry about power requirements, space considerations or software updates.Security: Uninterrupted service, privacy protection.
  2. Examples of different approaches for campaigns:G4C introduction general campaign – get customers to use G4C and the 3 applications available. Including reminder mail to non activations, a service call and offer help, and follow up promotion (upsell) after activation. Focus on CakeMail email marketing – design a campaign that focusses on getting customers to use CakeMail within G4C. Including reminder mail to non activations, a service call and offer help, and follow up promotion (upsell) after activation. Focus on Online Backup - design a campaign that focusses on getting customers to use Online Backup within G4C. Including reminder mail to non activations, a service call and offer help, and follow up promotion (upsell) after activation. Focus on Sharing and storing files: design a campaign that focusses on getting customers to use the free File storage within G4C. Including reminder mail to non activations, a service call and offer help, and follow up promotion (upsell) after activation.