1. State of the Digital Graphics Industry
Dan Marx, SGIA

2. What Is Specialty Graphics?
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3. What Is Specialty Graphics?
Digital and analog printing processes
used to create or finish a variety of end
products. While many of the
technologies utilize wide-format inkjet
and screen printing, other technologies
are also used.
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4. The Current State
200-1000
Source: FujiFilm Sericol
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5. Wide-Format Digital:
Advantages & Technologies
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6. Full Color
…why not benefit from it? Use it at will!
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7. Customization
3
1 …every
2 element can
change.
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8. Size
Get the
Picture?
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9. Cost
This is a
huge one!
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10. Short Runs
x1000
x100
… for viability, profitability. Take the job!
x10
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11. Process Simplification
…imagine the ways digital can change your core processes.
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12. Turnaround Time
Tortoise?
Hare?
The
Decision
is Yours!
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13. Wide-Format Inkjet Presses
• Roll to Roll
• Flatbeds
• Hybrids
• High-Production
• Single-Pass
• Fabric Printers
• Narrow-Format Devices
• Direct-to-Garment
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14. Ink Systems: Major Players
• Aqueous-Based Inks
• Eco-Solvent
• Solvent-Based Inks
• UV-curable Inks
• Dye-Sublimation
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15. Specialty Inks for Graphics
• White
• Gloss Lacquer
• Silver/Metallic
• Spot Color
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16. Wide-Format Applications
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17. Specialty Products Produced
Ad Specialty Products, Architectural Signage, Awards, Plaques, Trophies,
Banners Fabric, Banners Vinyl, Billboards, Blueprints, Boxes, Cartons,
Ceramic Printing, Circuit Boards, Clock Faces, Watches, Compact Discs,
Credit/Loyalty Cards, Decals Ceramic, Decals Cut Vinyl, Decals Heat
Transfer, Decals Pressure Sensitive, Decals Waterslide, Dials, Faceplates,
Displays, Electroluminescent Lamp, Exhibits, Fine Art Prints, Fine Art
Reproduction, Flat Glass, Fleet Markings, Foam Board, Glass Flat, Glass Tile,
Graphic Overlays, Graphics Floor, Graphics Indoor, Graphics Extremely
Large, Graphics Outdoor, Graphics Outdoor, Graphics Narrow Format,
Graphics, Vehicle, Graphics Vinyl, Greeting Cards, Announcements, Menus,
Heat Transfer, Color Laser Copier, Heat Transfer Plastic,
Instruments/Gauges, Keypads, Labels/Stickers, Lenticular Prints, Membrane
Switches, Mouse Pads, Nameplates, Numbering Graphics, Packaging, Panel
Fronts, Photo Prints, Photographic Services, Plastics Printing, Plates, Point of
Purchase Displays, Posters, Presentation Graphics, Prototypes, Signs Back-
Lit, Signs Luminescent, Signs Magnetic, Signs Metal, Signs Paperboard,
Signs Plastic, Sublimation Printing, Tile, Ceramic, Transit Advertising,
Wallpaper, Window Graphics, Perforated Film, Wood Products, Textiles,
Carpet, Rugs, Fabric Bolt Flags, Gaming Cloths, Textile, Apparel, Textile, Heat
Transfer, Textile, Dye-Sublimation, Textile, Roll Goods, Neckwear, Silk
Scarves, Swimwear, Tablecloths, Etcetera
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18. Signs/Posters
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19. Banners
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20. Point of Purchase/Retail Display
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21. Vehicle Graphics
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22. Textile Prints
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23. Outdoor Signage Applications
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24. Industrial Applications
• Development of Solar
• RFID
• Custom Electronic
Circuits
• A Massive Opportunity
for Manufacturing
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25. Trends & Statistics:
Wide-Format Digital Printing
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26. Graphics Producers: Technology Mix
44% Digital-Only Facilities
1% Screen-Only Facilities
55% Multi-Technology Facilities
These numbers have changed dramatically over
the past decade.
2010 SGIA Product Specialties Survey
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27. Expected Sales Growth: Year Ahead
• More than 100% 1.5%
• 50-100% 6.7%
• 30-49% 8.2%
• 15-29% 16.0%
• 10-14% 18.6%
• 5-9% 15.5%
• 1-4% 12.9%
• No Growth 9.8%
• Negative Growth 7.2%
Source 2010 SGIA Product Specialties Survey
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28. Primary Products
• Banners 80.4%
• Point of Sale (POS)/POP 72.2%
• Window Displays 71.1%
• Decal/Label/Sticker 69.6%
• Indoor Wall Graphics 64.4%
• Presentation graphics 61.3%
• Backlit Sign 60.3%
• Trade-show Displays 59.3%
• Vehicle Graphics 56.2%
• Construction Signs 52.1%
SGIA 2010 Product Specialties Survey
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29. Growth Products
• Building Wraps 58.1%
• Environmental Graphics 58.0%
• Indoor Wall Graphics 56.8%
• Point of Sale (POS)/POP 51.4%
• Vehicle Graphics 49.5%
• Floor Graphics 48.9%
• Banners 46.8%
• Window Displays 45.7%
• Building Graphics 45.7%
• Architectural Wayfinding 40.3%
Source: SGIA 2010 Product Specialties Survey
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30. Equipment Purchases: Plan vs. Actual
Device P2009 A2009 P2010
Flatbed: Solv 13.5% 6.9% 10.3%
Desktop: Solv 31.5% 1.1% 4.6%
Flatbed: UV 12.6% 18.4% 32.2%
R2R: Aqu < 96” 11.7% 10.3% 9.2%
R2R: Solv < 96” 8.1% 12.6% 16.1%
R2R: Solv > 96” 5.4% 9.2% 5.7%
R2R: UV > 96” 3.6% 3.4% 4.6%
2010 SGIA Financial Outlook & Business Plans Survey
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31. Marketing Methods Used
• Referrals 97.9%
• Company Web Site 91.5%
• Networking Events 89.1
• Inside Sales 87.2%
• Outside Sales 77.0%
• Trade Shows 68.8%
• On-Site Advertising 66.0%
• Social Media 64.9%
• Direct Mail 59.6%
• Pay-Per-Click Advertising 45.0%
2010 SGIA Market Trends Survey
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32. Online Marketing Methods Used
• Company Web Site 87.9%
• Search Engine Listings 51.4%
• Email Campaigns 42.6%
• Social Networking Sites 32.6%
• Online Directories 27.0%
• Online Storefront 21.0%
• Published Articles 17.7%
• Pay-per-Click Keywords 15.2%
• Your Own Blog 13.5%
• Forums/Discussion Boards 10.6%
2010 SGIA Market Trends Survey
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33. Production Initiatives
• Reduce Operating Costs 65.2%
• Add New Product Lines 53.9%
• One-Stop Shop Approach 47.2%
• Train Staff 44.0%
• Add Imaging Capacity 41.8%
• Add Finishing Capability 37.6%
• Add Fulfillment Capability 27.3%
• Staffing Adjustments 26.2%
2010 SGIA Market Trends Survey
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34. Sales & Management Initiatives
• Develop New Markets 70.6%
• Increase Internet Presence 63.5%
• Improve Customer Service 61.0%
• Maximize Current Clients 57.1%
• Increase Sales Staff 34.8%
• Increase Marketing Budget 32.6%
• Marketing Sustainability 19.1%
• Reducing Prices 14.9%
2010 SGIA Market Trends Survey
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35. Conclusions
• Wide-Format Digital is Mainstream Technology
• Remains a Strong Segment
• Technology Still in Development Curve
• New Markets/Applications
• Product Focused Workflow is Critical
• How to Market/How to Sell
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36. Join the SGIA Community
• SGIA Expo, October 13-15, Las Vegas
• SGIA Webiars
• SGIA Membership
• SGIA LinkedIn
Dan Marx
Vice President, Markets & Technologies
SGIA
703.385.1335
dan@sgia.org
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