CityBee car sharing
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Personal Information
Unternehmen/Arbeitsplatz
San Francisco Bay Area United States
Branche
Advertising / Marketing / PR
Webseite
http://www.lukasyla.com/blog
Info
Last 3 years I was helping a car sharing company named CityBee to become a widely used mode of personal urban transportation.
I joined CityBee as an early employee (No.7) and took over a newly created role as a Head of Marketing. I helped to transform CityBee product and marketing strategy from scratch, what in less than 3 years resulted in:
- x10 increase in number of cars (from 50 to 500+ vehicles) and income;
- x3 increase in number of registered users;
- x12 increase in number of monthly active users;
- 7 out of 10 know CityBee brand and what service it provides. A niche product which was considered as a failure is now successfully operating and is improving the city's urban transpor...
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digital marketing rules
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future urban mobility
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shared mobility
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car sharing
citybee
marketing
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