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How HTML5, CSS3 and JavaScript
                have contributed to develop
             a new communication model and
         to create the new publishing paradigme


www.lucaleonardini.com
From the same page layout
                                  document there must be
                                  one PDF for print and one

                              R
                                  PDF for the Web.

                            VE    This basic scenario is now

                         S O      completely outdated in


                   E I            favor of more sofisticated
                                  communication models.

                A M               Though in the recent past it
               G                  had clear business sense,
                                  today no business would
                                  grow or survive adopting
www.lucaleonardini.com            this communication model.
A new and advanced model
                         follows the page paradigme:
                         printed or online the page
                         document is the unique
                         container allowing the
                         representation of its
                         structure, its contents and
                         the associated styles on
                         every media.

                         This scenario precedes the
                         new communication model
                         based on a newer and more
                         efficient paradigme.
www.lucaleonardini.com
COMMUNICATION 3.0   With the introduction in
                                             HTML5 of new elements
                                             <audio>, <video>, <canvas>,
                                             contents can now be usable,
                                             indexable and reacher than
                                             ever before.
                                             Contents, styles and page
                                             structures no longer need to
                                             be within the page
                                             document.
                                             The content now fits and
                                             adapts accordingly any kind
                                             of device used to connect
                                             and delivers simultaneously
www.lucaleonardini.com                       on each and every media.
SUPPLIER                          INPUT                             PROCESS   OUTPUT   CUSTOMER


                                                       Standard browser
                         Authors & Journalists

                                                 <Header>Mit core vellece pard</Header>
                                                 <Subheader>Hilliam vendi</Subheader>
                                                 <Teaser>Sequi ipsae volor, cuea</Teaser>
                                                 <Body Text>Aborecto tempos accus
                                                 conseque in nest aut arum quisinum et
                                                 dignim eostion nosam dolut experib
                                                 usamendunt exerum dolore sam que
                                                 porepudit haria core ne repudan itatem
                             Professionals       ullitatur? Doluptibea nimus ut officiur, ut
                                                 aut omnis et voluptaspel earunt il et liqui
                              copywriters        nam, seque. Nulpa ea pa doluptate
www.lucaleonardini.com




                                                 necabor eremporessit experum eosam,
                                                 nis ipsunt fugitiunt.</Body Text>
                                                 <ONLINE Text>Aque culparum asi bla con
                                                 rae. Nem in consenis ducit imet explacc
                                                 ullestr umquianima ducit ene molupta
                                                 quaeruptate pligent od unt moluptibus ime
                                                 sequam quatur?</ONLINEText>
                                                 <IMAGE>
                                                 <Caption>Sum que qui coriberiae et
                           User Generated        porepudignis cori dolorenis andem con
                              Content            resequam.</Caption>
                                                 <VIDEO>
CONCLUSIONS
To complete the success of the new Communication 3.0 model and the new paradigme
(page elements and contents are detached from the page structure and the page styles) it is
of paramount importance the adoption of a consistent Content Management strategy.

Companies today should have a clear and efficient digital content management strategy
in place: it’s a powerful leverage that helps to consolidate the business and to increase
the competitive edge on the market.

The ability to effectively manage and to efficiently deliver content simultaneously on
any kind of media and device, is going to be the key factor for success in the new media
market.
www.lucaleonardini.com
Thank you
for your attention and for your comments.




                www.lucaleonardini.com

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New publishing paradigme

  • 1. How HTML5, CSS3 and JavaScript have contributed to develop a new communication model and to create the new publishing paradigme www.lucaleonardini.com
  • 2. From the same page layout document there must be one PDF for print and one R PDF for the Web. VE This basic scenario is now S O completely outdated in E I favor of more sofisticated communication models. A M Though in the recent past it G had clear business sense, today no business would grow or survive adopting www.lucaleonardini.com this communication model.
  • 3. A new and advanced model follows the page paradigme: printed or online the page document is the unique container allowing the representation of its structure, its contents and the associated styles on every media. This scenario precedes the new communication model based on a newer and more efficient paradigme. www.lucaleonardini.com
  • 4. COMMUNICATION 3.0 With the introduction in HTML5 of new elements <audio>, <video>, <canvas>, contents can now be usable, indexable and reacher than ever before. Contents, styles and page structures no longer need to be within the page document. The content now fits and adapts accordingly any kind of device used to connect and delivers simultaneously www.lucaleonardini.com on each and every media.
  • 5. SUPPLIER INPUT PROCESS OUTPUT CUSTOMER Standard browser Authors & Journalists <Header>Mit core vellece pard</Header> <Subheader>Hilliam vendi</Subheader> <Teaser>Sequi ipsae volor, cuea</Teaser> <Body Text>Aborecto tempos accus conseque in nest aut arum quisinum et dignim eostion nosam dolut experib usamendunt exerum dolore sam que porepudit haria core ne repudan itatem Professionals ullitatur? Doluptibea nimus ut officiur, ut aut omnis et voluptaspel earunt il et liqui copywriters nam, seque. Nulpa ea pa doluptate www.lucaleonardini.com necabor eremporessit experum eosam, nis ipsunt fugitiunt.</Body Text> <ONLINE Text>Aque culparum asi bla con rae. Nem in consenis ducit imet explacc ullestr umquianima ducit ene molupta quaeruptate pligent od unt moluptibus ime sequam quatur?</ONLINEText> <IMAGE> <Caption>Sum que qui coriberiae et User Generated porepudignis cori dolorenis andem con Content resequam.</Caption> <VIDEO>
  • 6. CONCLUSIONS To complete the success of the new Communication 3.0 model and the new paradigme (page elements and contents are detached from the page structure and the page styles) it is of paramount importance the adoption of a consistent Content Management strategy. Companies today should have a clear and efficient digital content management strategy in place: it’s a powerful leverage that helps to consolidate the business and to increase the competitive edge on the market. The ability to effectively manage and to efficiently deliver content simultaneously on any kind of media and device, is going to be the key factor for success in the new media market. www.lucaleonardini.com
  • 7. Thank you for your attention and for your comments. www.lucaleonardini.com