3. Decision Objectives
o Managers cannot possibly judge how far the
preferred option will go towards achieving their
objective.
o Without the indication of extent to which each
option fulfills the objectives of decision
5. Primary Objective
0 Reflects the fundamental reason for the organization's
being.
0 Objectives are likely to include survival of company,
independence from outside control, profit and desire
for growth.
6. Strategic Objective
0 Guide the organizations long term direction towards
the achievement of primary objective.
0 It could include developing innovative products, fund
projects only from internally generated profits and so
on….
7. Operational Objective
0 Interpret an organization’s strategic objectives into
manageable terms for shorter term decision making.
0 It includes such things as controlling budgets
tightly, keeping unit cost low, giving good delivery…..
8. Whose Objectives??
0 Who is chosen to articulate those objectives??
0 Is it organization’s manager who best reflects its goal
and if so manager?
0 Is it company’s board of directors?
11. The Means- Ends Chain
0 Objectives exists at different levels in an
organization, then, what is an objective to one
decision maker will be a means of achieving a higher
objective to a higher decision maker.
12. Multiple Objectives
0 An organization’s objectives are not always
immediately apparent or clear to an outsider
0 Organization goals are ambiguous and contradictory
because organization have more than one objective
13. Implicit and Explicit
Objectives
0 Objectives may form an ‘invisible hand’ which shapes
decision towards ultimate goals in quiet and nonobvious way
0 Objectives can be clearly stated ‘signposts’ which are
seen by all decision makers pointing the way in an
unambiguous manner towards the company goals
14. Important points for explicit
objectives
0 Do objectives state what the organization does not
want to do?
0 Are the objectives a useful guide to action?
0 Are the objectives reasonably comprehensive?
17. Changing Objectives
0 Change occurring in the organization’s environment
0 Change occurring in the organization itself
18. Setting Decision Objectives
0 Objective should be clear
0 Objectives should be consistent
0 Objectives should be agreed
0 Formulation of objectives
State clearly and ambiguously
Fully understood by all decision makers