1. Narrative/Genre
Background
There are many clues to what the
The image of the man has
narrative of the film is about. The
been put behind the cross, so
title and the cross around the
the background considered is
image suggest that the man being
the image. This is effective
shown may be a demonic priest,
because it creates fear and
also that the film will contain some
tension.
elements of Christianity. I can
establish through this poster that the
Image/Layout
genre is Horror/Thriller. As the
audience we can establish that the The main image is centred, takes
film will be about Christianity. There up most of the poster and it is the
is isn‟t any enigma present here. We face of a middle aged man. This
can build up a perception. image has been edited to
create a dark and mysterious
Title/ Text look, this is effective because the
audience can identify what sort
The title of the film is called The Rite. of character he is, just by looking
The title has been placed at the at his face. The colours of his
bottom of the poster, along with the eyes are metallic blue and
release date. The actors name has piercing he also has a stern look.
been placed at the top. (Anthony Around the image there is a cross
Hopkins) which indicates that the film is
going to contain religious
The font size of „THE‟ is smaller than the elements.
word „RITE‟ this suggests that there is
more emphasis on it and they want Colours
the audience to focus on that word.
The letter„t‟ in „RITE‟ isn‟t presented as The colours used are dark.
a normal letter, it is a cross. This This shows fear and also
indicates to the audience that the film suggests to the audience
has something to do with Christianity. the genre of the film is
The colour of the title is metallic Tagline Horror. The colour of the
grey/silver, this is important because image is the lightest but
The tag line is on top of the dull, it creates a cold
as the audience we can make up
title and it says “You can effect which leaves the
what that signifies. It suggests that
only defeat it when you audience feeling scared.
someone will be put behind bars or
believe”, it is the same
some sort of closure with bars is going
colour (silver) as the title. The
to occur in the film. Type of poster
tagline is effective because
it offers a clue to the This poster is
audience about the film and the main
other than the image and theatrical
the tile the tagline drags the poster for the
audience in and it makes film.
them curious.