1. Social Media & Anthropology

2. The irresistible rise of
Social
Communication
Influencing conversation, not monologue
Connection
Focused, not all over the place
Community
Purpose, not advertising

3. It better…

4. But why?
Gender Specific
Sameness: 2 000 000 + 20 000 + 200 + 20
Differences: culturally defined roles & needs

5. Brain matters
2 000 000 20 000 200 20

7. Compete & Win Connect & Maintain

8. … and how – Culture matters
How are How are they How does
women active active by age? activity differ by
in Social culture?
Networks?

9. India: Facebook & Orkut
69% male, 31% female users on Facebook
50% are under 25 years old
Source: Facebakers & TechCrunch

10. Same genders & different
culture
Men continue to
Family Control
compete
Private is public –
Women continue to
therefore public is private
connect

11. And… Y?
Generation Y & Z
Millennial perspectives
New Super-Consumers
Don’t underestimate Gen X

12. How are we changing?
Listen first
Engage & dialogue
Seduce
second
Honest, authentic, open
Source: The OPEN Brand: Digital Trends by Resource Interactive

13. … and what does it mean for
you?
Is Social Is Social Can you drive
changing the way changing the profit in this new
you market? way you landscape?
measure?
Digital traces Predictive models Targeted attractors

14. So what is next?
ARE YOU ENCHANTING?
1.0
ARE YOU IN CONTEXT?
ARE YOU CONNECTING?
1.0

15. Understanding why
and how females
engage in social
networks will help
you exceed men’s
expectations.