This document analyzes listening habits and behaviors of radio audiences across different times of the day using data from RAJAR, iStats, Touchpoints, and mood surveys. Some key findings include: - Younger audiences (15-24) are listening to less live radio and more on-demand music services compared to older audiences. - Radio listening peaks during commuting hours but declines among younger audiences ages 15-24 in the evenings. - Different devices such as mobile, computers, and tablets are used to access radio content at different times of the day. - Emotional states vary across weekdays, with Mondays showing more fluctuating energy levels and Fridays having higher happiness among young adults.

1. Bed to Bed
Alison Winter, Head of Audiences
BBC Radio & Music and Digital
Tuning into your digital audience
across the day

2. 42.77
48.4 47.8
Q199
Q399
Q100
Q300
Q101
Q301
Q102
Q302
Q103
Q303
Q104
Q304
Q105
Q305
Q106
Q306
Q107
Q307
Q108
Q308
Q109
Q309
Q110
Q310
Q111
Q311
Q112
Q312
Q113
Q313
Q114
Sep-13
Mar-14
Sep-14
Mar-15
Source: RAJAR Based on Adults 15+, 3 months
At a top-level, the picture is healthy for UK radio

3. Age 15-19 Age 20- 24 Age 15-24
Average hours per
listener Q1 2005
Average hours per
listener Q1 2015
Loss per listener (minutes)
328 245 295
20:27 19:54
But under the surface …
RAJAR Q105-Q115, 3 mths
19:23
14:5913:52 16:02

4. 15-24s
2%
14%
1%
40%
24%
6%
1%
13%
Listen Again
On Demand music
services (e.g. Spotify)
Podcasts
Live Radio
Digital Tracks
CDs
Cassettes
Music - YouTube
1%
5%
2%
71%
11%
7%
1%
4%
All Adults (15+)
A shifting “Share of Ear”
RAJAR MIDAS+ Wave 5, Nov 14

5. 20.6
14.9
22.1
17.7
23.6
20.6
25.6
23.3
27.2
24.5
26.2
25.3
2005 2015
15-24 25-34 35-44 45-54 55-64 65+
Is it a “structural” shift we’re seeing?
RAJAR Q105-Q115, 12 mths

6. The Smartphone Revolution
“This is audiences trying to
remember. Surely they are not
accurate.
Why can’t we do it like telly with
electronic devices that measure
actual viewing?”
“This is audiences trying to
remember. Surely they are not
accurate.
Why can’t we do it like telly with
electronic devices that measure
actual viewing?”
Source: nVision / Future foundation.

7. Reimagining radio for a screen

8. All figures in 000s and based on UK (except Facebook and Twitter which are based on entire world);
note that Radio 1 and 1Xtra charts are on different scales.
Our response, so far
Live listening
requests
xxxx
xxx
xShort form audio clips
xxx
Ave. weekly
website UBs
xxxx
xxxx
Mobile UBs
18
Red Button
xxx
xx On-demand video clips
xxxx
Facebook fans
x Facebook actions
xxxx
Twitter Followers
Twitter actions
Programme requests
SMS received
x
Live ave. weekly
reach (10+)
11,725
Audio downloads
Listen Share
WatchInteract
xxx
xxx
YouTube views
YouTube subscribersxxx
xxx
Computer UBs
Tablet UBs
Week 39 – Live Lounge
Slide 8

9. Touchpoints
OUR ACTIVE
DAY
Bed to Bed: A coming together of 3 data sources
iStats
OUR ONLINE
DAY
RAB/Sparkler Media
and Mood data
OUR EMOTIONAL DAY

10. iSTATS
Slide 10

11. Peak use of BBC Online reflects the weekly routine
Mon Tue Wed Thur Fri Sat Sun
06:00
07:00
08:00
09:00
10:00
11:00
12:00
13:00
14:00
15:00
16:00
17:00
18:00
19:00
20:00
21:00
22:00
23:00
1. Lunch break
2. Home time
3. Winding down
4. Weekend
Sport

12. The Radio audience uses different screens to access
content at different ‘moments’ in the day
Computer Mobile Tablet Connected TV
Mon Tue Wed Thurs Fri Sat Sun Mon Tue Wed Thurs Fri Sat Sun Mon Tue Wed Thurs Fri Sat Sun Mon Tue Wed Thurs Fri Sat Sun
06:00
07:00
08:00
09:00
10:00
11:00
12:00
13:00
14:00
15:00
16:00
17:00
18:00
19:00
20:00
21:00
22:00
23:00

13. Bed to Bed allows us to drill down to a station level
Source: iStats DAX. Average weekly browsers, Jan-March 2013
Computer Mobile Tablet
Mon Tue Wed Thurs Fri Sat Sun Mon Tue Wed Thurs Fri Sat Sun Mon Tue Wed Thurs Fri Sat Sun
06:00
07:00
08:00
09:00
10:00
11:00
12:00
13:00
14:00
15:00
16:00
17:00
18:00
19:00
20:00
21:00
22:00
23:00

14. Different formats map to different times of the
day/week
Live audio On – demand programmes On-demand audio clips On-demand video clips
Mon Tue Wed Thurs Fri Sat Sun Mon Tue Wed Thurs Fri Sat Sun Mon Tue Wed Thurs Fri Sat Sun Mon Tue Wed Thurs Fri Sat Sun
06:00
07:00
08:00
09:00
10:00
11:00
12:00
13:00
14:00
15:00
16:00
17:00
18:00
19:00
20:00
21:00
22:00
23:00

15. Live audio On – demand programmes On-demand audio clips On-demand video clips
Mon Tue Wed Thurs Fri Sat Sun Mon Tue Wed Thurs Fri Sat Sun Mon Tue Wed Thurs Fri Sat Sun Mon Tue Wed Thurs Fri Sat Sun
06:00
07:00
08:00
09:00
10:00
11:00
12:00
13:00
14:00
15:00
16:00
17:00
18:00
19:00
20:00
21:00
22:00
23:00
6 Music, like Radio 1, inspires a Monday catch-up
moment
Source: iStats AV. Total requests, Jan-March 2013

16. Touchpoints

17. Starting with the basics, during the week 16-24s wake later
than those aged 65+
Source: Touchpoints 2012
06:00 24:0008:00 23:00
0
10
20
30
40
50
60
70
80
90
100
Proportion awake (Mon-Fri)
16-24s 25-34s 35-44yrs 45-54yrs 55-64yrs 65yrs+

18. Working 9-5 is still the norm
0.0
5.0
10.0
15.0
20.0
25.0
30.0
35.0
6:00
6:30
7:00
7:30
8:00
8:30
9:00
9:30
10:00
10:30
11:00
11:30
12:00
12:30
13:00
13:30
14:00
14:30
15:00
15:30
16:00
16:30
17:00
17:30
18:00
18:30
19:00
19:30
20:00
20:30
21:00
21:30
22:00
22:30
Proportion of All Adults who are
at work on a typical weekday

19. We’re social, but solitude is common. The older we get, the
more likely we are to be on our own across the day.
Source: Touchpoints 2012
0
10
20
30
40
50
60
06:00-06:30 06:30-07:00 07:00-07:30 07:30-08:00 08:00-08:30 08:30-09:00 09:00-09:30 09:30-10:00 10:00-10:30 10:30-11:00 11:00-11:30 11:30-12:00 12:00-12:30 12:30-13:00 13:00-13:00 13:30-14:00 14:00-14:30 14:30-15:00 15:00-15:30 15:30-16:00 16:00-16:30 16:30-17:00 17:00-17:30 17:30-18:00 18:00-18:30 18:30-19:00 19:00-19:30 19:30-20:00 20:00-20:30 20:30-21:00 21:00-21:30 21:30-22:00 22:00-22:30 22:30-23:00 23:00-23:30 23:30-24:00
Proportion on their own (Mon-Fri)
35-44yrs 45-54yrs 55-64yrs 65yrs+
06:00 24:00

20. Our Emotional Day
RAB/Sparkler Data

21. Energy (all adults): Monday is a rollercoaster
0.0
0.5
1.0
1.5
2.0
2.5
Morning Daytime Drive-time Evening
Monday Tues - Thurs Friday Saturday Sunday
Ave.score/5

22. Happiness (18-34s): Friday daytime is a high
0.0
0.5
1.0
1.5
2.0
2.5
3.0
3.5
Morning Daytime Drive-time Evening
Monday Tues - Thurs Friday Saturday Sunday
Ave.score/5

23. Attention (35+): Monday afternoon again …
0.0
0.5
1.0
1.5
2.0
2.5
Morning Daytime Drive-time Evening
Monday Tues - Thurs Friday Saturday Sunday
Ave.score/5

24. Bed to Bed: Bringing it all together

25. Slide 25
An on air approach to ‘programming’ online

26. Moments to explore/Thought-starters
1. Morning mobile
2. 9-5 live PC listen
3. Monday Catch-up Moment
4. Sunday On-demand Moment
5. We treat Friday differently; what about Monday?
Weekday waking
up – a mobile
moment
Workplace
listening– a
computer
moment
Sunday – an on
demand (tablet)
moment
Monday – a
catch-up
(computer)
moment

27. Bed to Bed
Alison Winter, Head of Audiences
BBC Radio & Music and Digital
Tuning into your digital audience
across the day