Digibury: Simon Wardley - "Getting Stuff Done"
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Simon Wardley is a Researcher at CSC's Leading Edge Forum - a global research and thought leadership community, identifying and adopting Next Practices at the growing intersection between business and information technology. In his talk at Digibury, Simon, who is also co-Chair of Cloud Camp London, delivered a highly entertaining and fascinating insight on mapping and "getting stuff done".
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Digibury: Simon Wardley - "Getting Stuff Done"
- 1. Getting Stuff Done Feb, 2015 | Simon Wardley
- 4. Pain
- 7. No. Slides Pain Severe risk of harm 124 slides
- 10. Themistocles 524 - 429BC Politician & General
- 11. X Athens Thebes XArtemision Thermopylae X X Block here Force opponents along path here Defend here, use terrain as force multiplier. Defend here Defend here
- 12. Strengths Weaknesses Opportunities Threats A well trained Spartan army Get rid of the Spartans Get rid of the Persians Persians get rid of us The Oracle says a really dodgy film might be produced over 2,000 years later A lot of Persians ARE turning up A high level of motivation not to become a Persian slave The Ephors might stop the Spartans turning up
- 13. Versus
- 14. How to Map?
- 17. CRM Creative Studios Traditional Media (DVDs etc) Customer Aggregator Branded Internet Broadcast Artistic Direction Production Talent Production Systems Market Analysis Content Web Site Streaming Service Recommendation Engine Web Server Compute Power Leisure Time ValueChainVisibleInvisible needs needs needs needs needs needs needs needs needs needs needs needs needs needs needs needs needs needs needs needs needs needs
- 18. Nokia
- 20. Evolve
- 21. Evolve
- 25. Genesis Custom Built Product (+ rental) Commodity (+ utility) Evolution ValueChainVisibleInvisible CRM Creative Studios Traditional Media (DVDs etc) Customer Leisure TimeAggregator Branded Internet Broadcast Artistic Direction Production Talent Production Systems Market Analysis Content Web Site Streaming Service Recommendation Engine Web Server Compute Power
- 26. Genesis Custom Built Product (+ rental) Commodity (+ utility) Evolution ValueChainVisibleInvisible CRM Creative Studios Traditional Media (DVDs etc) Customer Leisure TimeAggregator Branded Internet Broadcast Artistic Direction Production Talent Production Systems Market Analysis Content Web Site Streaming Service Recommendation Engine Web Server Compute Power Commissioned Acquired Content Pipeline
- 27. That's pretty, BUT ... so what?
- 29. Uncharted Industrialized Genesis Custom Built Product (+ rental) Commodity (+ utility) Evolution Recommendation Engine (5) CRM (6) Market Analysis (7) Streaming Service (3) Web Site (13) Web Server (14) Compute (18) Power (22)
- 30. Uncharted Industrialized Genesis Custom Built Product (+ rental) Commodity (+ utility) Evolution Recommendation Engine (5) CRM (6) Market Analysis (7) Streaming Service (3) Web Site (13) Web Server (14) Compute (18) Power (22)
- 31. Uncharted Industrialized Genesis Custom Built Product (+ rental) Commodity (+ utility) Evolution Recommendation Engine (5) CRM (6) Market Analysis (7) Streaming Service (3) Web Site (13) Web Server (14) Compute (18) Power (22)
- 32. Uncharted Industrialized Genesis Custom Built Product (+ rental) Commodity (+ utility) Evolution Recommendation Engine (5) CRM (6) Market Analysis (7) Streaming Service (3) Web Site (13) Web Server (14) Compute (18) Power (22)
- 33. Genesis Custom Built Product (+ rental) Commodity (+ utility) Evolution ValueChainVisibleInvisible CRM Creative Studios Traditional Media (DVDs etc) Customer Leisure TimeAggregator Branded Internet Broadcast Artistic Direction Production Talent Production Systems Market Analysis Content Web Site Streaming ServiceRecommendation Engine Web Server Compute Power Commissioned Acquired Content Pipeline
- 34. Q. Why does a General bombard a hill?
- 35. ... 67% of other successful generals bombard hills?
- 36. Where?
- 37. Why? Where?
- 39. Uncharted Industrialized Genesis Custom Built Product (+ rental) Commodity (+ utility) Evolution ValueChainVisibleInvisible CRM Production Systems Traditional Media (DVDs etc) Customer Leisure TimeAggregator Branded Commissioned Acquired Internet Broadcast Artistic Direction Production Talent Market Analysis Content Web Site Streaming Service Web Server Compute Power Content Pipeline Creative Studios Recommendation Engine
- 40. Uncharted Industrialized Genesis Custom Built Product (+ rental) Commodity (+ utility) Evolution ValueChainVisibleInvisible CRM Production Systems Traditional Media (DVDs etc) Customer Leisure TimeAggregator Branded Commissioned Acquired Internet Broadcast Artistic Direction Production Talent Market Analysis Content Web Site Streaming Service Web Server Compute Power Content Pipeline + Constraint Creative Studios Recommendation Engine
- 41. Uncharted Industrialized Genesis Custom Built Product (+ rental) Commodity (+ utility) Evolution ValueChainVisibleInvisible CRM Production Systems Creative Studios Traditional Media (DVDs etc) Customer Leisure TimeAggregator Branded Commissioned Acquired Internet Broadcast Artistic Direction Production Talent Market Analysis Content Web Site Streaming Service Web Server Compute Power Content Pipeline + Constraint Recommendation Engine
- 42. Uncharted Industrialized Genesis Custom Built Product (+ rental) Commodity (+ utility) Evolution ValueChainVisibleInvisible CRM Production Systems Creative Studios Traditional Media (DVDs etc) Customer Leisure TimeAggregator Branded Commissioned Acquired Internet Broadcast Artistic Direction Production Talent Market Analysis Content Web Site Streaming Service Web Server Compute Power Content Pipeline + Constraint Recommendation Engine
- 43. Uncharted Industrialized Genesis Custom Built Product (+ rental) Commodity (+ utility) Evolution ValueChainVisibleInvisible CRM Creative Studios Traditional Media (DVDs etc) Customer Leisure TimeAggregator Branded Commissioned Acquired Internet Broadcast Artistic Direction Production Talent Production Systems Market Analysis Content Web Site Streaming ServiceRecommendation Engine Web Server Compute Power Content Pipeline + Constraint + Constraint
- 44. Uncharted Industrialized Genesis Custom Built Product (+ rental) Commodity (+ utility) Evolution ValueChainVisibleInvisible CRM Creative Studios Traditional Media (DVDs etc) Customer Leisure TimeAggregator Branded Commissioned Acquired Internet Broadcast Artistic Direction Production Talent Production Systems Market Analysis Content Web Site Streaming ServiceRecommendation Engine Web Server Compute Power Content Pipeline + Constraint + Constraint + Constraint + Constraint
- 45. Uncharted Industrialized Genesis Custom Built Product (+ rental) Commodity (+ utility) Evolution ValueChainVisibleInvisible CRM Creative Studios Traditional Media (DVDs etc) Customer Leisure TimeAggregator Branded Commissioned Acquired Internet Broadcast Artistic Direction Production Talent Production Systems Market Analysis Content Web Site Streaming ServiceRecommendation Engine Web Server Compute Power Content Pipeline + Constraint + Constraint + Constraint + Constraint
- 46. Uncharted Industrialized Genesis Custom Built Product (+ rental) Commodity (+ utility) Evolution ValueChainVisibleInvisible CRM Creative Studios Traditional Media (DVDs etc) Customer Leisure TimeAggregator Branded Commissioned Acquired Internet Broadcast Artistic Direction Production Talent Production Systems Market Analysis Content Web Site Streaming ServiceRecommendation Engine Web Server Compute Power Content Pipeline + Constraint + Constraint + Constraint + Constraint
- 47. Uncharted Industrialized Genesis Custom Built Product (+ rental) Commodity (+ utility) Evolution ValueChainVisibleInvisible CRM Creative Studios Traditional Media (DVDs etc) Customer Leisure TimeAggregator Branded Commissioned Acquired Internet Broadcast Artistic Direction Production Talent Production Systems Market Analysis Content Web Site Streaming ServiceRecommendation Engine Web Server Compute Power Content Pipeline + Constraint + Constraint + Constraint + Constraint Open
- 48. Uncharted Industrialized Genesis Custom Built Product (+ rental) Commodity (+ utility) Evolution ValueChainVisibleInvisible CRM Creative Studios Traditional Media (DVDs etc) Customer Leisure TimeAggregator Branded Commissioned Acquired Internet Broadcast Artistic Direction Production Talent Production Systems Market Analysis Content Web Site Streaming ServiceRecommendation Engine Web Server Compute Power Content Pipeline + Constraint + Constraint + Constraint + Constraint Open Do you think Creative Studios will oppose this?
- 49. Uncharted Industrialized Genesis Custom Built Product (+ rental) Commodity (+ utility) Evolution ValueChainVisibleInvisible CRM Creative Studios Traditional Media (DVDs etc) Customer Leisure TimeAggregator Branded Commissioned Acquired Internet Broadcast Artistic Direction Production Talent Production Systems Market Analysis Content Web Site Streaming ServiceRecommendation Engine Web Server Compute Power Content Pipeline + Constraint + Constraint + Constraint + Constraint Open +where +where
- 50. Genesis Custom Built Product (+ rental) Commodity (+ utility) Evolution ValueChainVisibleInvisible Uncharted Industrialised Compute Physical Server Server OS 2008
- 51. Genesis Custom Built Product (+ rental) Commodity (+ utility) Evolution ValueChainVisibleInvisible Uncharted Industrialised Platform Compute Platform Utility Compute Utility Co-evolved management tools and practice (Devops) Physical Server Server OS Guest OS New Applications (Developers) 2008
- 55. X Athens Thebes XArtemision Thermopylae X X Block here Force opponents along path here Defend here, use terrain as force multiplier. Defend here Defend here
- 56. Management
- 57. Genesis Custom Built Product (+ rental) Commodity (+ utility) Evolution ValueChainVisibleInvisible Uncharted Chaotic Uncertain Unpredictable Changing Different Exciting Future Worth Differential Industrialised Ordered Known Measured Stable Standard Dull Low Margin Essential
- 58. Uncharted Industrialized Genesis Custom Built Product (+ rental) Commodity (+ utility) Evolution ValueChainVisibleInvisible AGILE / IN-HOUSE Strong Weak
- 59. Uncharted Industrialized Genesis Custom Built Product (+ rental) Commodity (+ utility) Evolution ValueChainVisibleInvisible SIX SIGMA / OUTSOURCE StrongWeak AGILE / IN-HOUSE Strong Weak
- 60. Uncharted Industrialized Genesis Custom Built Product (+ rental) Commodity (+ utility) Evolution ValueChainVisibleInvisible Lean SIX SIGMA / OUTSOURCE StrongWeak AGILE / IN-HOUSE Strong Weak
- 61. Uncharted Industrialized Genesis Custom Built Product (+ rental) Commodity (+ utility) Evolution ValueChainVisibleInvisible Unit / Utility based StrongWeak COTS / Fixed StrongWeak Strong Weak Outcome based Strong Weak Time and Material
- 64. Uncharted Industrialized Genesis Custom Built Product (+ rental) Commodity (+ utility) Evolution ValueChainVisibleInvisible 3D Visualisation Land Registry Data Centre Power Platform HR Customer GIS Customer Customer Compute ERPM Finance BIM Web site RISK CRM WISE PIMS Collaboration
- 65. Uncharted Industrialized Genesis Custom Built Product (+ rental) Commodity (+ utility) Evolution ValueChainVisibleInvisible 3D Visualisation Land Registry Data Centre Power Platform HR Customer GIS Customer Customer Compute PIMS ERPM Finance BIM Web site RISK CRM WISE outsource to utility suppliers LEGEND Collaboration
- 66. Uncharted Industrialized Genesis Custom Built Product (+ rental) Commodity (+ utility) Evolution ValueChainVisibleInvisible 3D Visualisation Land Registry Data Centre Power Platform HR Customer GIS Customer Customer Compute PIMS ERPM Finance BIM Web site RISK CRM WISE outsource to utility suppliers use off the shelf products LEGEND Collaboration
- 67. Uncharted Industrialized Genesis Custom Built Product (+ rental) Commodity (+ utility) Evolution ValueChainVisibleInvisible 3D Visualisation Land Registry Data Centre Power Platform HR Customer GIS Customer Customer Compute PIMS ERPM Finance BIM Web site RISK CRM WISE outsource to utility suppliers use off the shelf products build in-house with agile techniques LEGEND Collaboration
- 69. Outsource SIX SIGMA StrongWeak Incur excessive change control costs Some parts will be efficient
- 70. Uncharted Industrialized Genesis Custom Built Product (+ rental) Commodity (+ utility) Evolution ValueChainVisibleInvisible CRM Creative Studios Traditional Media (DVDs etc) Customer Leisure TimeAggregator Branded Internet Broadcast Artistic Direction Production Talent Production Systems Market Analysis Content Web Site Streaming ServiceRecommendation Engine Web Server Compute Power Commissioned Acquired Content Pipeline Open Approach outsource / utility suppliers / other dept / six sigma off the shelf products / lean in-house / agile / dynamic provide internally consume internally
- 71. Organise?
- 77. Condor Cluster
- 79. Harvest Hawk, idea to combat operations in 18 months
- 80. Uncharted Industrialized Genesis Custom Built Product (+ rental) Commodity (+ utility) Evolution ValueChainVisibleInvisible Open Approach CRM Creative Studios Traditional Media (DVDs etc) Customer Leisure TimeAggregator Branded Internet Broadcast Artistic Direction Production Talent Production Systems Market Analysis Content Web Site Streaming ServiceRecommendation Engine Web Server Compute Power Commissioned Acquired Content Pipeline Team 1 Team 2 Team 3 Team 4 Team 5 Team 6 Team 7 Team 8 Team 9
- 82. Yes, it takes a few hours to a day.
- 83. My business doesn't work like this!
- 85. Need CRM Creative Studios Traditional Media (DVDs etc) Customer Aggregator Branded Internet Broadcast Artistic Direction Production Talent Production Systems Market Analysis Content Web Site Streaming Service Recommendation Engine Web Server Compute Power Leisure Time ValueChainVisibleInvisible needs needs needs needs needs needs needs needs needs needs needs needs needs needs needs needs needs needs needs needs needs needs
- 86. Genesis Custom Built Product (+ rental) Commodity (+ utility) Evolution ValueChainVisibleInvisible CRM Creative Studios Traditional Media (DVDs etc) Customer Leisure TimeAggregator Branded Internet Broadcast Artistic Direction Production Talent Production Systems Market Analysis Content Web Site Streaming Service Recommendation Engine Web Server Compute Power
- 87. Uncharted Industrialized Genesis Custom Built Product (+ rental) Commodity (+ utility) Evolution Recommendation Engine (5) CRM (6) Market Analysis (7) Streaming Service (3) Web Site (13) Web Server (14) Compute (18) Power (22)
- 88. ... But we're good at MANAGEMENT!
- 90. Outsource SIX SIGMA StrongWeak Incur excessive change control costs Some parts will be efficient
- 91. ... But we're good at STRATEGY!
- 92. Strengths Weaknesses Opportunities Threats A well trained Spartan army Get rid of the Spartans Get rid of the Persians Persians get rid of us The Oracle says a really dodgy film might be produced over 2,000 years later A lot of Persians ARE turning up A high level of motivation not to become a Persian slave The Ephors might stop the Spartans turning up
- 93. STRATEGY
- 98. How? What? When?
- 99. Why? Vague
- 100. Everyone else is! 67% of successful companies do ...
- 101. Everyone else is! 67% of successful companies do ...
- 102. 1984 62 Companies for you to emulate
- 103. Backward causality If A does B and A is successful ... If you do B, you too will be successful. THEN
- 104. ... 67% of other successful generals bombard hills?
- 105. Business Level Abstractions of a Healthy Strategy
- 106. digital business, big data, disruptive, innovative, collaborative, competitive advantage, ecosystem, networked, efficiency, learning organisation, social media, revolution, cloud based, agile, secure, internet of things, growth, value, customer focused, open, digital first, data leaders, agile, insight from data, platform, sustainable, revolution, culture. Common Blahs
- 107. Our strategy is [Blah]. We will lead a [Blah] effort of the market through our use of [Blah] and [Blah] to build a [Blah]. By being both [Blah] and [Blah], our [Blah] approach will drive [Bah] throughout the organisation. Synergies between our [Bah] and [Bah] will enable us to capture the upside by becoming [Bah] in a [Baa] world. These transformations combined with [Baa] due to our [Baa] will create a [Baa] through [Baa] and [Baa]. Blah Template
- 108. Common Blahs + Blah Template = Autogenerate 64 strategies
- 109. Our strategy is customer focused. We will lead a disruptive effort of the market through our use of innovative social media and big data to build a collaborative cloud based ecosystem. By being both digital first and agile, our open approach will drive efficiency throughout the organisation. S y n e r g i e s b e t w e e n o u r c u l t u r e r e v o l u t i o n and networked learning organisation will enable us to capture the upside by becoming data leaders in a digital business world. These transformations combined with insight from data due to our internet of things platform will create a sustainable competitive advantage through growth and value. Strategy 1 / 64
- 110. Our strategy is innovative digital business. We will lead a growth effort of the market through our use of customer focused competitive advantage and disruptive social media to build a collaborative revolution. By being b o t h d a t a l e a d e r s a n d c l o u d b a s e d , our ecosystem approach will drive insight from data throughout the organisation. Synergies between our platform and open culture will enable us to capture the upside by becoming digital first in a networked world. These transformations combined with value due to our efficiency will create a sustainable learning organisation through agile and big data. Strategy 2 / 64
- 111. "This is more or less the exact wording from our business plan"
- 112. "This is more or less the exact wording from our business plan" "I've seen two of these used already"
- 113. "This is more or less the exact wording from our business plan" "I've seen two of these used already" "Are you for hire?"
- 118. StrategicPlay (AWARENESS) Uses Open to Compete (ACTION)
- 119. StrategicPlay (AWARENESS) Uses Open to Compete (ACTION) Players +ve MRKT CAP
- 120. StrategicPlay (AWARENESS) Uses Open to Compete (ACTION) Chancers -ve MRKT CAP Players +ve MRKT CAP
- 121. StrategicPlay (AWARENESS) Uses Open to Compete (ACTION) "Open by Default" "Open by Thinking"
- 122. Getting Stuff Done ...
- 123. Getting Stuff Done ... ... Learn from UK Gov.
- 124. X Athens Thebes XArtemision Thermopylae X X Block here Force opponents along path here Defend here, use terrain as force multiplier. Defend here Defend here
- 125. Versus