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Marketing in a Social World - FinanceConnect 2015

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Marketing in a Social World

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Marketing Buyer’s Journey The new normal Selling 1:M AWARENESS Brand 1:F KNOWLEDGE Content 1:1 TRUST Connection (nurturing)
All the world’s professionally relevant knowledge resides in the minds of our members • - Jeff Weiner, CEO
Barack Obama President of the United States of America 20,986 Followers Influencer content YOU Title Company Followers Larry Fink Chairman and CEO at BlackRock 440,291 Followers Narendra Modi Prime Minister of India 801,059 Followers Mark Mobius Executive Chairmanat Franklin Templeton Investments 260,550 Followers Jamie Dimon Chairman and Chief Executive Officer at JPMorgan Chase 345,722 Followers Nandan Nilekani Former Chairman - Unique Identification Authority of India 86,123 Followers Michael Moritz Chairman, Sequoia Capital 349,393 Followers Richard Branson Founder at Virgin Group 7,613,062 Followers Mike Bloomberg Entrepreneur, philanthropist, and three-term mayor of New York City 288,738 Followers
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Be The Most Effective Platform For Marketers to Engage With Professionals
The only full-funnel professional platform Onsite Display Network Display Sponsored Updates Sponsored InMail Lead Accelerator Full-funnel analytics & reporting products that impact every stage of your funnel and get results
Be Relevant Early
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Be Relevant to Known and Anonymous Audiences, Wherever They Travel Online
WEEK 1 MESSAGE WEEK 2 MESSAGE WEEK 3 MESSAGE
Measure Your Relevance
THE RELEVANCE IMPERATIVE RELATIONSHIPS + RESULTS
Marketing in a Social World - FinanceConnect 2015

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