This document discusses the benefits of multivitamin supplementation. It argues that modern farming practices and genetic modification have reduced the nutrient levels in foods over the past 50 years. It then highlights that the isotonic multivitamin product Isotonix can help supplement nutritional deficiencies. Key points made include that Isotonix delivers nutrients in the same concentration as bodily fluids, maximizing absorption. The document also notes the benefits of Isotonix in supporting overall health, immune function, energy levels and more.

1. THE CASE FOR MULTIVITAMIN
SUPPLEMENTATION
Market America
2013
A Healthier U | www.ahealthieru.us

2. These statements have not been
evaluated by the Food and Drug
Administration.
This product(s) is not intended to
diagnose, treat, cure or prevent any
disease.

3. “NUTRITION IS THE FOUNDATION FOR HEALTH AND
DEVELOPMENT. BETTER NUTRITION MEANS STRONGER
IMMUNE SYSTEMS, LESS ILLNESS AND BETTER HEALTH.
HEALTHY CHILDREN LEARN BETTER. HEALTHY PEOPLE ARE
STRONGER, MORE PRODUCTIVE, AND MORE ABLE TO CREATE
OPPORTUNITIES TO GRADUALLY BREAK THE CYCLES OF
BOTH POVERTY AND HUNGER IN A SUSTAINABLE WAY.
BETTER NUTRITION IS A PRIME ENTRY POINT TO ENDING
POVERTY AND A MILESTONE TO ACHIEVING BETTER QUALITY
OF LIFE.”
World Health Organization

4. • Required to activate thousands
of enzyme reactions within the
body
• The body’s electrical
transmitters, sending signals to
every cell
• Needed to assist vitamins
• Help metabolize
proteins, carbohydrates and
lipids
• Regulate water and electrolyte
balance
• Help maintain normal metabolic
function
• Convert food into energy
• Help growth and repair of body
tissue
• Build your immune system
• Support the body’s growth
• Synthesize hormones
• Activate enzymes for proper
functioning of your body
VITAMINS & MINERALS:
WHY DO WE NEED THEM?
Vitamins Minerals

5. VITAMINS & MINERALS:
WHERE DO THEY COME FROM?
Essential vitamins and minerals are commonly found
in fruits and vegetables.
Vitamin / Mineral Food Sources
Vitamin A Carrots, pumpkin
Vitamin B2 Mushrooms, spinach
Vitamin E Avocados, peppers
Chromium Broccoli, green beans
Magnesium Spinach, beans
Potassium Bananas, potatoes

6. VITAMINS & MINERALS:
DECLINING QUALITY OF FOODS
The average vegetable found in today’s supermarket
is anywhere from 5-40% lower in minerals, proteins
and vitamins compared to those harvested just 50
years ago.
Source: Declining Fruit and Vegetable Nutrient Composition: What Is the Evidence?
by Donald R. Davis, Ph.D., Journal of HortScience; February 2009.
http://bit.ly/I7NzI8

7. VITAMINS & MINERALS:
DECLINING QUALITY OF FOODS
• New farming methods
(pesticides, etc.)
• Environmental factors
(soil depletion)
• Genetic dilution (hybrid
breeds)
• 40+ vegetables tested
• Proteins: 6% decrease
• Vitamins: up to 38%
decrease
• Minerals: up to 80%
decrease
Cause Effect

8. “Vegetables and fruits are among the richest sources
of many nutrients.
Past and ongoing efforts to increase
yields, combined with apparent broad tradeoffs
between yield and the concentrations of perhaps half
of all essential nutrients, work against recent efforts
to increase one or a few micronutrients in individual
foods.”
Donald R. Davis, Ph.D.

9. IS BIGGER BETTER?
• Today’s vegetables are notably larger than those
cultivated decades ago
o Contain more “dry matter”
o Less nutrients
o Dilutes mineral concentrations per pound
• Vegetables today are being bred for cosmetic
appearance, size and quantity, not nutrient composition

10. GENETIC DILUTION
What it is: Selective breeding to increase crop
yield, which has been shown to reduce
protein, amino acid and mineral composition in
crops
The Broccoli Study: 27 broccoli hybrids were tested
for calcium and magnesium concentrations in
1996-97
“[The study] reported correlation between mineral concentration and
head weight … [that] were all negative and statistically significant
for both years.”

11. Vegetable Nutrient comparison
(today v. 50 yrs ago)
Reason
Carrots Vitamin A: 100% increase
Iron: 46% decrease
Bred for aesthetics (deeper
orange color) with additional
beta carotene, vitamin A
Broccoli Calcium: 25% decrease
Copper: 80% decrease
Bred to withstand shipping,
scientists encouraged more
carbohydrates for structure to
decrease crushing.
Potatoes Copper: 47% decrease
Iron: 45% decrease
Calcium: 35% decrease
Vitamin A: 100% decrease
Vitamin C: 57% decrease
Environmental factors (soil
quality, etc.) and farming
practices (pesticides, yield
growth, etc.)

12. INDUSTRIALIZATION OF AGRICULTURE
Rise of fertilizers and pesticides lead to a
faster harvest
o Less time to absorb nutrients from synthesis and soil
o Potassium, nitrogen and phosphorus (ingredients in
fertilizers) interfere with absorbing nutrients
o Leads to soil-mineral depletion

13. POST-PRODUCTION HANDLING
Farmers pick produce under-ripe to withstand:
o Post production
o Shipping
o Shelf-life at grocery stores, warehouse stores,
etc.
In addition, plants naturally produce ethylene, a
hormone that causes plants to soften and ripen.
Farmers use products to block ethylene with the hope
of increasing shelf-life

14. A SOLUTION: SUPPLEMENTATION
• Supplementation provides essential vitamins
and minerals needed every day
• Certain phytonutrients are impractical to obtain
from food
• Provides noticeable health improvements
(increased energy, increase joint comfort, skin
health, improved sleep, etc.)

15. A SOLUTION: SUPPLEMENTATION
Multivitamin supplements can prevent deficiencies of
vitamins and minerals.
Many multivitamin supplements contain 100% or
more of the Recommended Dietary Allowance of
vitamins.

16. A GOOD MULTIVITAMIN PROVIDES:
• Potency: The label amounts are actually IN the
bottle.
• Purity: High quality ingredients and free of
contaminants, and extraneous binders and fillers.
• Rapid Absorption: The rate nutrients are absorbed
by the body and can begin working
• Adequate levels of vitamins/minerals
Important to support optimal health

17. BENEFITS OF MULTIVITAMINS
• Improve physical and mental condition
o General body functions
o Overall well being
o Help reduce stress
• Help supplement deficiencies from diet, lifestyle
o Human body needs 13 essential vitamins
o Deficiency results in illness and health complications
• Studies show overall health is improved when taking a multivitamin.
• JAMA 2002 advised medical doctors to recommend daily multivitamin
supplements to all patients.

18. FILLERS FOUND IN VITAMINS
Some supplement manufacturers often add in fillers to their
supplements for reasons that include:
o Easier and faster production
o More appealing to the eye
o Easier to swallow
But fillers can impact your body and health, as they can have
similar effects as some additives in processed foods.
Also, these fillers can block the absorption of nutrients.

19. ABSORPTION MATTERS!

20. www.ahealthieru.us
IT’S TIME TO MAKE A CHANGE – AND PICK
THE MULTIVITAMIN THAT IS BEST FOR YOU!

21. ISOTONIX® OVERVIEW

22. What does Isotonic mean?
When the concentration of the fluid consumed is the same
as that of the body’s fluids, then the fluid is described as
being “isotonic.” At this concentration, nutrients and
molecules essential for proper cell metabolism are most
efficiently transported through cell walls.
Why is Isotonic Delivery Important?
• Speeds delivery of nutrients to bloodstream
• Prevents influx of water into intestinal tract
• Prevents discomfort and diarrhea

23. ADVANTAGE OF ISOTONIC DELIVERY
• Most pills and capsules require stomach to digest the
pill, mix with enzymes, hydrochloric acid, and proteins
to achieve uniform solution.
• This process can take anywhere from 40 minutes to
four hours.
• During this time, vitamin actives are lost, and important
micronutrients are trapped by the body, or inactivated
by highly acidic pH level of the stomach.

24. ADVANTAGE OF ISOTONIC DELIVERY
• Isotonix products are scientifically formulated to ensure
an isotonic state the moment they enter your body.
• When properly mixed with water and taken on an empty
stomach, the isotonic solution flows into your small
intestine almost immediately.
• This means Isotonix products are absorbed by the
body in as little as five minutes.

25. WHY ISOTONIX®?
• Ingredients deliver the same concentration of
particles as found in bodily fluids to improve
absorption
• Little nutritive value is lost, making absorption
highly efficient while delivering maximum results
• Fast, but controlled to allow the body to efficiently
shuttle vitamins into the blood stream

26. ADVANTAGES OF ISOTONIX®
• Completely free of binders and fillers common
in traditional tablet and capsule products
• Clear the stomach at an optimal rate to
maximize absorption
• Buffered to protect nutrients from hydrochloric
acid degradation in the stomach

27. ADVANTAGES OF ISOTONIX®
• Gentle on your system because they
simulate body fluid
• Offer an alternative to pills (40% of American
adults have showed difficulty swallowing
pills*)
*The survey of 679 adults (513 ages 18-64, 166 age 65 and older)
was funded by the US affiliate of Germany's Schwarz Pharma

28. ISOTONIX® MULTIVITAMIN
• 100% of vitamins needed for proper nutritional
balance
• Vitamins serve as cofactors and coenzymes for
proper functioning of enzymes/metabolic
reactions (required components)
• Minerals are key cofactors for metabolic
processes (required components)

29. ISOTONIX® MULTIVITAMIN
• Available with and without iron
• Exceeds 100% DV for many important nutrients,
including:
o Vitamins A, C, D, E
o B-vitamins
o Zinc
o Selenium
o Copper
o Chromium
o Potassium

30. ISOTONIX® MULTIVITAMIN
• Contains a unique blend of complementary
vitamins and minerals with superior delivery of
Isotonix
• Supplements dietary deficiencies
• Maintains normal metabolic functioning
• Provides 22 vitamins and minerals essential for
optimal health

31. • Supports a healthy
immune system
• Contains 100% or more of
the RDA of essential
vitamins and minerals
• Promotes the conversion
of food into energy
• Supports a healthy
cardiovascular system
• Supports strong bones
• Promotes skin health
• May promote mental
clarity
• Helps maintain normal
blood pressure
• Supports a healthy
thyroid
BENEFITS OF ISOTONIX® MULTIVITAMIN

32. • Helps maintain normal
metabolic functioning
• Supplements deficiencies
in diet
• Promotes healthy growth
and repair of tissue
• Helps maintains water
and electrolyte balance in
the body
• Promotes normal
healing
• Supports the body’s
ability to metabolize
fats and carbohydrates
and support a healthy
body weight
• Provides vitamins and
minerals associated
with healthy body
weight
BENEFITS OF ISOTONIX® MULTIVITAMIN

33. ISOTONIX® DAILY ESSENTIALS KIT
Contains Isotonix OPC-3, Isotonix Multivitamin, Isotonix Activated B-
Complex and Isotonix Calcium Plus
• Provides Vitamins and Minerals
• Heart Health
• Immunity
• Energy and Mood
• Stress Management
Save over
$50 when
you purchase
the kit!

34. THE MARKET AMERICA DIFFERENCE
Superior Quality
• The best raw materials
• Trusted manufacturers
GMP Standards
• Good Manufacturing Practices
• FDA and USDA
Best Science
• Clinical Research
• Proven Results
Isotonic Delivery

35. Nothing is more valuable than your health!
It is your responsibility.
Start Your Journey Towards Optimal Health Today!