Slides from my presentation this afternoon at the Ontario Hospital Association conference in Toronto

1. Social Media in Healthcare:
Coming of Age
Lee Aase (@LeeAase)
Mayo Clinic Social Media Network
Ontario Hospital Association • #SMHC2015
December 7, 2015

2. Glad to Be Back in Toronto
• Presented in person to OHA Dec. 8, 2011
• Presented subsequently via Skype (2012?)
• And my most recent visit… Nov. 25, 2014

7. Agenda
• The role of social networking in Mayo Clinic’s
development and growth
• What’s new since 2011?
• Two Canadian Connections
• What’s next?
• Opportunities and resources for you

9. U.S. News Best Hospitals Metro Populations

10. Answering a Burning Question…

13. Social Networking in the Origins
and Development of Mayo Clinic

17. Inventing Group Practice of
Medicine, Unified Medical Record

18. Mayo Clinic’s First Social Networkers

20. Austria Denmark Ireland Scotland
Australia England Italy Sweden
Argentina Fiji Mexico Switzerland
Belgium Finland New Zealand Uruguay
Canada France Norway
Chile Germany Peru
Cuba Holland Russia
Countries Dr. Will Mayo Visited

21. Information Sources Influencing
Preference for Mayo Clinic (2010)

22. Social Networking is
part of the Mayo Clinic
DNA and is fundamental
to health care

23. Moving Mayo Clinic from
Social Networking to
Social Media

24. Involuntary MySpace “Representation”

25. Involuntary MySpace “Representation”

26. Accelerated Adoption of Free
Platforms and Low-Cost Tools
• 2007 - Facebook
• 2008
• YouTube
• Flip Cameras
• Twitter
• Blogs

27. Telling the Patient Experience Story

30. ©2011 MFMER | 3139261-

31. Sharing Mayo Clinic - January 2009

32. Mayo Clinic Center for Social Media
Founded July 2010
• The Mayo Clinic Center for Social Media exists to improve
health globally by accelerating effective application of social
media tools throughout Mayo Clinic and spurring broader and
deeper engagement in social media by hospitals, medical
professionals and patients.
• Our Mission: Lead the social media revolution in health care,
contributing to health and well being for people everywhere.
• “Credibility Hub” (h/t @Nora3000) for #hcsm (and #hcsmca,
#hcsmeu, #hcsmanz)
• Make resources developed for Mayo Clinic staff available to
peers via Social Media Health Network.

35. A Catalyst for Social Media

36. • One-day crash course
• Intro to tools and hands-on
experience
• Strategic framework for
application
Social Media Residency

42. @FarrisTimimi - Medical Director

43. Online Newsroom:
Mayo Clinic News Network

44. Patient-to-Patient Community:
Mayo Clinic Connect

45. Interactive Webinars with
Google Hangouts

46. Private Patient Education Sites

47. #StrongArmSelfie Campaign

48. #StrongArmSelfie Campaign

49. #StrongArmSelfie Campaign

50. #StrongArmSelfie Campaign

51. Periscope Q&A

52. Canadian Connection #1:
Hootsuite Curriculum Collaboration
• Curriculum RFP Dec. 2014
• Redesigning Residency Prerequisites
• Developed plan for Social Media Basics
Certificate eligible for CME credit

53. Mayo Clinic-Hootsuite Social
Media Basics for Healthcare
• Available directly from Hootsuite or at a discount
for MCSMN members (3.5 CME Hours)

55. Canadian Connection #2:
@ColleenYoung
• Joined External Advisory Board
• Contract consultant to redesign SMHN site
• Now Mayo Clinic Connect Community Director

56. Social Media Health Network

57. A New Name Today:
Mayo Clinic Social Media Network

59. Basic Membership - FREE

60. MCSMN Basic Member Benefits
• Three Webinars/year
(reg. $95 each)
• eBook (Kindle or PDF)
of Bringing the Social
Media Revolution to
Health Care
• News You Can Use

61. Premium Individual Membership

62. MCSMN Premium Member Benefits
• Monthly Webinars (and archives)
• Member Discussion forums
• Online Learning, including Social Media Basics
for Healthcare Certificate
• Resources and Templates
• Discounts on In-Person Events

64. $100 Discount for OHA Members

65. Premium Organization Membership

66. MCSMN Organization
Membership Benefits
• Premium membership for all employees
• 10 licenses for Social Media Basics for
Healthcare Certificate, with bulk discounts for
broader adoption
• Special Organization-Only Opportunities

67. Coming Wednesday: The New
Mayo Clinic Connect

69. Let’s Connect!
• @LeeAase (or #MCSMN)
• socialmediacenter@mayo.edu
• LinkedIn