What Works in Silicon Valley Doesn't Work Everywhere: How to Apply Lean Startup in Asia--and Win the Emerging Global Startup Wars by Kevin Dewalt
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What Works in Silicon Valley Doesn't Work Everywhere: How to Apply Lean Startup in Asia--and Win the Emerging Global Startup Wars by Kevin Dewalt @kevindewalt SoHelpful The Lean Startup Conference 2013 http://leanstartup.co/
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What Works in Silicon Valley Doesn't Work Everywhere: How to Apply Lean Startup in Asia--and Win the Emerging Global Startup Wars by Kevin Dewalt
- 1. How to Apply Lean Startup Tactics in Asia – and Win the Emerging Global Startup Wars Kevin Dewalt, Beijing China
- 3. So why should YOU care about Asia? You are here
- 4. Win America 1st Win Here
- 5. Win America 1st then expand Win Here Then Here
- 9. Fast growth in Asia expand to America Expand Here Start Here Expand Here
- 10. Asia Growth Global partnerships, endorsements Expand Here Start Here Expand Here
- 11. WhatsApp now growing in Asia! Expand Here Start Here Expand Here Expand Here
- 12. So why should YOU care about Asia? Get CRUSHED - even in America - by Asian competitors
- 13. So why should YOU care about Asia? Get CRUSHED - even in America - by Asian competitors or Build a BIGGER, STRONGER company by winning in Asian markets
- 14. Your Old Plan Win Here Then Here
- 15. Their Plan Crush You Here Start Here Crush You Here
- 16. Your New Plan Enter Asian Markets Early! Start Here Expand Here
- 17. What Works in Silicon Valley Doesn’t Work Everywhere Lean Startup? YES! Customer Development? YES! Theory same - execution different
- 18. Start exploring Asian markets at Product/Market fit Too late – get killed About here Too early – keep searching
- 19. Assume nothing about the customers & culture
- 20. Get advice on doing Customer Development there
- 21. Most Important! Find local Lean Startup experts & get advice
- 23. In Silicon Valley we talk openly about problems ?
- 24. Asian Customers: “We have NO problems!”
- 25. Don’t be direct - create a conversation • Talk about industry trends • Bring them valuable information
- 26. Silicon Valley has a language for strategies MVP
- 27. Strategies may not translate • Partners, investors, employees don’t have language or context – might be new to them. MVP?
- 28. Focus on tactics & outcomes “Let’s build something small first - to see if they buy.”
- 29. In Silicon Valley we believe in meritocracy Best = win
- 30. Relationships (sometimes) trump value 关系
- 31. So give, share, help, teach – become “someone worth knowing”
- 32. Asia is your greatest threat opportunity • • • • Start early Get local help Adapt Lean Startup to local market Teach & help to build relationships Want more? kevindewalt.com/lean_asia @kevindewalt