Bake in Cross-functional Collaboration by Cheryl Contee - The Lean Startup Conference 12/10/14
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When you run a startup, it's easy to assume that your small team necessarily works cross-functionally, because you all talk pretty often. But when you're trying to move quickly, and lots of projects are run by just one person, you can inadvertently skip important collaboration across roles. Cheryl Contee, CEO at Fission Strategy and co-founder of Attentive.ly, talks about her startups bake in cross-functional collaboration from the beginning, both to improve their products and to lay the groundwork for holistic product development as they grow.
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Bake in Cross-functional Collaboration by Cheryl Contee - The Lean Startup Conference 12/10/14
- 1. BAKE IN CROSS-FUNCTIONAL COLLABORATION Cheryl Contee @ch3ryl #LeanStartup
- 2. PATH TO SUCCESS MVP// BUILD// MEASURE// LEARN// DEV// CUSTOMER SUCCESS// SALES//
- 3. STORY Online Outreach 12/10/20 14
- 4. UX RE-DESIGN: ATTENTIVE.LY 2.0 Individual Interviews// In-Person Group Workshop// Report Back & Roadmap// Execution// Goals & Accomplishments//
- 5. UX RE-DESIGN: QUESTIONS WE ASKED 1. What are the biggest strengths in the current interface? 2. Which aspects of the interface should we be sure to keep? 3. What are the biggest flaws in the current interface? 4. If you could change just one thing, what would it be? 5. What capabilities are missing that would make attentive.ly much more useful? 6. What is an example of a web app you use that you think is doing a great job?
- 7. GATHERING REQUIREMENTS? Online Outreach 12/10/20 14
- 8. TECHNICAL VS CUSTOMER RISK Online Outreach 12/10/20 14
- 10. CHERYL CONTEE @ch3ryl // cheryl@attentive.ly @attentive_ly @fissionstrategy #YesWeCode
Hinweis der Redaktion
- Intro on Fission – strategic social and CRM integrated campaigns that help our clients win on the most important issues – Greenpeace, EarthJustice, MomsRising, Define American, Mayors Against Illegal Guns, Zynga.org & Salesforce Foundation to name a few Intro on Attentively – Big Data + Social Matching + Enterprise Listening + Marketing Automation = big slice of amazing. Rockets up your ROI – 2 of Fortune 10 companies are clients _____ NOTES: Title: Bake in Cross-functional Collaboration Description: When you run a startup, it's easy to assume that your small team necessarily works cross-functionally, because you all talk pretty often. But when you're trying to move quickly, and lots of projects are run by just one person, you can inadvertently skip important collaboration across roles. Cheryl Contee, CEO at Fission Strategy and co-founder of Attentive.ly, talks about her startups bake in cross-functional collaboration from the beginning, both to improve their products and to lay the groundwork for holistic product development as they grow. Start with slide 9 – make slide 1 Here’s what cross-functional means Here’s how my teams are setup – keep it quick – we’re remote, growing fast Here’s a story of an example that works in a big company or small company of a time this worked Not just about collaboration – it’s about cross-functional and about getting closer to customers – it’s about creating opportunities and reducing risk Want marketing people to think about servers – have the genius As the leader of a company, when we’re working cross-functionally, we get closer to our customers, understanding what they want and giving hot & fresh
- RESULTS: the perspectives from the different teams were quite different, which was fantastic. The limitations of the interface that keep users from renewing (Customer Success) are not necessarily the same limitations that prevented prospects from signing on in the first place (Sales). For instance, integrations are critical for new sales, but obviously won't be as big a factor in renewals. Development was quite distinct as well; their perspective had more to do with improving the flexibility of the underlying structure of the app so that maintenance and new features would be easier and faster to implement. That last point shifted the priorities quite a bit because it represented a kind of prerequisite; if we could fix the underlying structure of the app, the improvements that CS and Sales most wanted to see became much easier to implement. It was tough for a few months because it seemed like all new feature dev ceased, but everyone is happier with the new system since it allows us to be much nimbler going forward.
- Tech Risk: Can I build this thing? Is it scalable? Do I have enough servers? The irony is that, especially for consumer web startups, this risk is usually negligible. Most web startups aren’t doing anything that hasn’t been done before, unless it involves patentable algorithms. Market Risk: Market risk is the antithesis of the idea that “if you build it, they will come.” Do people have this problem? If we can deliver the solution, will people even want it? Can we reach the people who will buy this product? Do people believe that our solution is credible? Teague Hopkins/founder & innovation mgmt coach adds another: EGO RISK: Ego risk is the chance that an entrepreneur can’t get out of her or his own way, pay attention to the data, overcome cognitive biases, and avoid falling prey to a reality distortion field.
- POSITIVITY & INSPIRATION & INCLUSION – each person on our spaceship has their role – Sulu can’t do comms, the Captain can’t fly the ship etc We co-create our adventures. we can only explore new galaxies if we all work together and hear each other’s perspectives in a trust-based transparent and collaborative way If you bake in true cross-functional collaboration, not only can you defeat attacks together, you can go where no one has gone before. Photo: Andrew Becraft