2. Agenda:
Why you need to pay
attention to LinkedIn
How to use LinkedIn to grow your
business
Key Takeaways and
audience questions
3. Why you need to be paying attention to LinkedIn
www.losangeleswebstrategies.com
4. Why you need to be paying attention to LinkedIn
www.losangeleswebstrategies.com
5. Why you need to be paying attention to LinkedIn
Professional Image
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6. Openness to create professional
contacts/new relationships
Why you need to be paying attention to LinkedIn
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7. Online Visibility/Website Traffic
In search (Google) LinkedIn has authority
Piggyback on LinkedIn’s email updates
Why you need to be paying attention to LinkedIn
9. The Top 10 strategies - 01
Get A Company
Page On LinkedIn
10. How are company pages different
from personal profiles?
The Top 10 strategies - 01
11. How are company pages different
from personal profiles?
The Top 10 strategies - 01
12. What is a company page:
1
Site Navigation
2
Site Image
3
Company Posts
4
Friends &
Colleagues
The Top 10 strategies - 01
13. Why do you need one?
Tell your company’s story
Highlight your products and services
Engage with followers
Share career opportunities
The Top 10 strategies - 01
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14. Make Sure Your
Profiles are Complete
& Optimized
The Top 10 strategies - 02
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15. Make sure your personal profile is complete!
The Top 10 strategies - 02
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16. Tips for optimizing your profile
Strong headline
Professional picture
Publish content of your own
Use keywords you want to identify with
The Top 10 strategies - 02
Connect with as many people as possible
18. Benefits of posting regularly
Appear in LinkedIn Network Updates
Stay top of mind
Position as a source of good info
Others take notice and connect
The Top 10 strategies - 03
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21. What kind of content to share?
Articles you’ve written
Company news
Industry news
Events, meetings, webinars, etc.
The Top 10 strategies - 03
22. Tips for updating
Add the LinkedIn share button to browser
Publish on your website, then share
Include a catchy image
Include keywords
The Top 10 strategies - 03
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26. Tips for adding connections
Make it a daily routine
Collect business cards from everyone
Connect with everyone you’ve worked with
Have all employees build LinkedIn
profiles and connect
The Top 10 strategies - 04
Accept all connection invites
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28. Post your page URL on your:
Website
Blog
Business Card
Email Signature
Other Social Networks
The Top 10 strategies - 05
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30. The Top 10 strategies - 06
Company/product recommendations
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31. The Top 10 strategies - 06
Personal recommendations
32. Tips for getting recommendations
Do great work!
Don’t force it
Recommend others
The Top 10 strategies - 06
Build great products!
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38. Advertising Strategies
Always split-test your ads
Get really targeted
Test totally different images
Test different ad formats (video!)
The Top 10 strategies – Bonus 07
40. Why groups?
Collections of people by
interest, industry, etc.
Great place to make connections
Great place to find your target audience
Demonstrate your expertise
The Top 10 strategies – 08
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42. Group tips
Connect with the people in the group
Answer questions
Start thoughtful discussions
Don’t spam!
The Top 10 strategies – 08
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44. Benefits
Show your expertise
Demonstrate leadership
The Top 10 strategies - 09
Control over conversation
Message your group members
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45. Tips
3
1
2
Your name is important!
Create a group for the
audience you are targeting
Design the group logo to fit.
1
2
3
The Top 10 strategies - 09
50. Case Study: James Filbird
Case Study
• Built $5 million business
through efforts on LinkedIn
• Completed profile
• Joined 50 groups
• One hour weekly
participating in groups
• Sent connections to group
members
• Asked for phone call
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51. LinkedIn is an easy and
cost effective way to…
Expand your reach
Brand yourself and your company
Engage your prospects and customers
Network with key influencers in your industry
Summary
52. Be STRATEGIC
in your use of
LinkedIn and you’ll
have GREAT results!
Summary
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54. We’d love to help.
• Just get in touch!
www.losangeleswebstrategies.com
(213) 607-9100
Hinweis der Redaktion
What’s the POINT of this presentation? (Agenda)Why LinkedIn is $How to use LinkedIn to grow your businessKey takeaways and audience questions
Why should THEY CARE? (Why LinkedIn?)Size of LinkedIn membership (data)200 million membersConnections: 1st, 2nd, 3rd
Why should THEY CARE? (Why LinkedIn?)Size of LinkedIn membership (data)200 million membersConnections: 1st, 2nd, 3rd
Professional imageNo cat photos, etc.Executives from all Fortune 500 companies are members
Openness to create professional contacts/new relationships2 million C-level executives 1.3 million small-business owners
Online visibility / website trafficIn search (Google)LinkedIn has great authority in Google (PageRank is 9)Website trafficPiggyback on LinkedIn’s email updates
How is that different from personal profiles? Personal profiles – intimate and about your role and expertise Company page – Can be more sales oriented
How is that different from personal profiles? Personal profiles – intimate and about your role and expertise Company page – Can be more sales oriented
LinkedIn: “A Company Page is a place for companies to provide more information about their products and services, job opportunities, and company culture. Any LinkedIn member can follow a company that has set up a Company Page to get updates on key developments.”Components of a Company Page:Overview / Home: Shows image welcoming visitors to pagehigh-level overview of the businesscompany postsfeature groups, and friends and colleagues who are connected to the business
Make sure your personal profile is complete (per LinkedIn requirements)You're a current company employee and your position is listed in the Experience section on your profile.You have a company email address (e.g. john@companyname.com) added and confirmed on your LinkedIn account.Your company's email domain is unique to the company.You must have several connections.Your profile strength must be listed as Intermediate or All Star.
Benefits of posting regularlyStay top of mindAppear in LinkedIn Network Updates (email)Position your business as a source of good infoOthers may take notice of what you are working on and decide to connect or click through on links in your statusEnlist your current employees to post updates
What kind of content to shareNew hiresNew productsSales and promotionsNoteworthy news that concerns your industryTips and how-tos for your customers/clientsCompany milestonesPhotos of your team, customers
What kind of content to shareNew hiresNew productsSales and promotionsNoteworthy news that concerns your industryTips and how-tos for your customers/clientsCompany milestonesPhotos of your team, customers
Benefits of posting regularlyStay top of mindAppear in LinkedIn Network Updates (email)Position your business as a source of good infoOthers may take notice of what you are working on and decide to connect or click through on links in your statusEnlist your current employees to post updates
Benefits of posting regularlyStay top of mindAppear in LinkedIn Network Updates (email)Position your business as a source of good infoOthers may take notice of what you are working on and decide to connect or click through on links in your statusEnlist your current employees to post updates
It is a SOCIAL network! Connect with other companies you are interested in
It is a SOCIAL network! Connect with other companies you are interested in
Benefits of posting regularlyStay top of mindAppear in LinkedIn Network Updates (email)Position your business as a source of good infoOthers may take notice of what you are working on and decide to connect or click through on links in your statusEnlist your current employees to post updates
Promote your page with your other web propertiespost your page URL on yourWebsiteBlogBusiness cardEmail signature Other social networks
Get recommendations from happy customers/vendors/employeesGive to getAsk and you shall receive
Get recommendations from happy customers/vendors/employeesGive to getAsk and you shall receive
Benefits of posting regularlyStay top of mindAppear in LinkedIn Network Updates (email)Position your business as a source of good infoOthers may take notice of what you are working on and decide to connect or click through on links in your statusEnlist your current employees to post updates
Benefits of advertisingSimple and fastTarget your audienceMonitor your resultsA/B test campaigns
Benefits of advertisingSimple and fastTarget your audienceMonitor your resultsA/B test campaigns
Benefits of advertisingSimple and fastTarget your audienceMonitor your resultsA/B test campaigns
Benefits of advertisingSimple and fastTarget your audienceMonitor your resultsA/B test campaigns
Show your expertisePosition your business as an expert
Benefits of advertisingSimple and fastTarget your audienceMonitor your resultsA/B test campaigns
Your name is important! Consider which keywords your target members will search for. Make sure your group name is clear and includes these keywords.Create a group for your industry, not your company. People are more likely to join a group when it's not simply for fans of your company.Design the group logo to fit the small standard logo size. The group logos that are displayed on profiles will actually be quite small. Don't cram lots of hard-to-read-text into the small image.
InMail ($) lets you directly message members you're not connected to
An introduction (free) lets you contact members who are in your 2nd degree network or 3rd degree network. If a member is within your extended network, you can contact them through connections you have in common
Case study: a small business having success with LinkedInJames Filbird is the proprietor of JMF International Trade Group Ltd., a manufacturing consultancy he built to $5 million in revenue largely through his efforts on LinkedInFilbird’s core strategies: Touched up his profileJoined 50 groupsGot weekly digests for 5-10 groupsSpent one hour weekly participating in discussions of interestSent connection invitations to people he meet in discussionsAsked connections if they would like to connect by phone or SkypeEvery three months he’d reevaluate group memberships and weekly digests“If you can’t make money on LinkedIn, you’re deaf, dumb and blind.” –James Filbird
LinkedIn is an easy and cost effective way to … Expand your reachBurnish your reputationEngage your prospects and customersNetwork with key influencers in your industry
Be strategic in your use of LinkedIn and you’ll have great results
