ClickitDIgital_smalbany

smAlbany July 17, 2012

Cross-channel Online Marketing
for SMBs

Cross-channel Online Display Marketing for SMBs smAlbany 2012

We've all been hearing
"It's all moving to the web."

64% of businesses
have shifted significant
ad budgets to online in
2012. Forrester Research
ThoughtLeadership Report 6/11


US online advertising
spending expected to
exceed $31 billion in 2012
-Borrel report

In 2012 US advertisers
will spend $14.38
billion on search ads
and $12.33 billion on
online display ads.”
-eMarketer


The majority of online
advertising is local
— IAB

Less than 10% of companies
say they have a digital
marketing strategy.
Survey by the CMO Council 6/12


Advertisers are moving their
ad dollars online because:

Expand Your Reach:
Reach 1000x more people than traditional media at less cost

Target Your Audience:
Pinpoint your ideal customer by region, behavior & interest

Measure Your Results:
Analyze and modify your campaign accordingly. Track every dollar


Basic law of mass advertising:
Most successful when your message is
everywhere.


Basic law of online advertising:
Most successful when your message is
targeted to the right person at the right time.

On the web, you don't find customers. They find you.


Where people spend time online
Top 10 most visited websites


What are the different
online channels?

What works best?


Display Ads


Display Ads

• Creates visual interest, builds brand
(Multi media, visual imagery)

• Targets people by:
- Geographic location
- Demographics
- Interest & past behaviors
- Website content The average web user
visits 2,621 websites

• Retargeting:
per year

Brings back lost customers


Search ads


Search Ads

• Text only - no graphics

• Drives you to the top of page 1 results

• Strongest click through rates

• Targets by search keywords

Google garners approx. 65% of
the search market, while Yahoo
and Bing make up 33%


Facebook Ads


Facebook Ads
• Text based with small graphic

• Users spend a lot of time on site

• "Friend of Friend" advertising

• Targets by interest

Web users average
7 hours, 45 min
per month on Facebook


Mobile Ads

Mobile phone users
outnumber PC based
internet users by
4 to 1


Mobile Ads

• Reach people on their primary device

• Mobile users search with intent to purchase

• Many people comparison shop right in the store

• Cross channel banner ads on gaming & social sites

65% of mobile users say
they use their mobile
device to find
a local business. - Google


Mobile Click-to-call Ads
• Click-to-call: dials number automatically when clicked

• Great for companies with strong customer service
or spend time in the field


Pre-Roll & Video Ads

• In-banner video: Top level and local websites

• Strong branding experience

• Pre-roll video: Displayed before YouTube,
video content (Hulu) or news story

• Generally larger budgets and video assets required

Video ads are 8x's
more likely to get clicks
than static banner ads.


Why aren't more people advertising online?

• It is hard to understand:
Too many options and platforms. Which one is best?

• It is expensive:
Some websites have high minimums and high
cost per thousand

• It is time consuming:
Managing multiple platforms takes time and knowledge

• SMB's lack the resources:
Time, expertise & personnel 71% of SMBs say they are
hesitant to advertise online
because it is too difficult to
understand - Borrell Report


This is how Clickit helps:

• Clickit Digital runs ads across ALL online channels

• We customize an online media campaign
specifically for your company

• Clickit co-manages your campaign with you

• We offer the most powerful, affordable way to
own your market


Clickit provides:
Packages that fit any budget
Choose a standard monthly or customized package

A team of experts that's with you every step of the way
We monitor your campaigns and work with you to get the best
performance for your online budget

Sophisticated targeting to find ideal audience
Geo, demo, audience targeting & keywords

Retargeting
Bring back lost customers

All data & results in one place
Save significant time using our easy cross-channel dashboard that
delivers accurate real-time results


Benefits for advertisers

• Lower costs to reach more people

• Find your ideal customer wherever they are on the web

• Doesn't take a lot of time away from your business

• Appear HUGE in your prospects eyes

• Expert team to help set up campaign and guide you

ClickitDIgital_smalbany

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