Social media has created a major stir in the marketing world. Some already have jumped in, while others still sit and watch at the sidelines. Some have found success, but most have not. Moreover, many are still sifting through trends versus truths. That's where Mike Volpe, HubSpot's vice president of inbound marketing can help. "Inbound marketing" occurs when you help your company "get found" by people shopping for the services you provide. After this interactive session, you will understand inbound marketing efforts. Topics will include search engine optimization, blogging, social media and landing pages. Presentation sponsored by Associated Network Partners, Inc.

1. Inbound Marketing OPASTCO Symposium – November 2009 Mike Volpe VP Marketing @HubSpot Twitter: @mvolpe

2. Marketing is Changing 1950 - 2000 2000 - 2050

3. Outbound Marketing

4. Outbound Marketing is Harder 800-555-1234 Annoying Salesperson

5. More Bad News…

6. The Good News…

7. The Great News… www.HubSpot.com/ROI

8. Inbound Marketing Blog SEO Social Media

9. Inbound Gives Leverage

10. Budget vs. Brains

11. Questions to ask yourself...

12. How am I expanding my online footprint?

13. Am I publishing share-worthy content?

14. How can I start and join relevant conversations?

15. Stop thinking like a marketer or advertiser.

16. Start thinking like a publisher and socializer.

17. Inbound Marketing

19. Target Content to Your Personas

21. How Many Tickets Do You Have?

22. More Content = More Links

23. Publish Everywhere

25. Link-Worthy & Share-Worthy 1,000’s of Tweets about report - Twitter drove 30% of traffic

27. Make Sharing Easy

28. Content Makes You Interesting

29. Calls to Action – Blog Posts

30. Landing Pages

31. Track Your Conversion Rate

32. Inbound Marketing Case Studies

33. Case Study: Reynolds Golf Academy

34. Results for Reynolds Golf Monthly Traffic and Leads Blog Subscribers

36. Case Study: Palomar Technologies

37. Results for Palomar Technologies Monthly Traffic Google Referrers

39. Case Study: Modative

40. Results for Modative Google Referrers Blog Subscribers

47. Analysis and Measurement

48. Traffic

49. Leads

50. Sales

51. … By Channel or Source Visitors Leads Sales SEO Social Media

52. Inbound Marketing Summary Convert

56. http://www.youtube.com/watch?v=Q3yCB7AvvAk

57. http://www.youtube.com/watch?v=4-lGe5MnBlY