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Turning Social Media into Business Media
1. Turn Social MediaInto Business Media Flip The Traditional Marketing Funnel On Its Side
2. WHAT’S THE BIG DEAL? Too much technology Not enough technology Too many friend requests Can’t keep up with customers Trying to stay ahead of customers
51. Now add a LinkedIn Group and feed your blog into the NEWS tab
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54. Now add a LinkedIn Group and feed your blog into the NEWS tab
55. Now create a Facebook Fan Page and put your Blog or Ning feed in the Notes tab
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58. Now add a LinkedIn Group and feed your blog into the NEWS tab
59. Now create a Facebook Fan Page and put your Blog or Ning feed in the Notes tab
60. Create a YouTube channel so you can embed videos in your blog and web site
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62. Blogs & Press Releases Flip The Traditional Marketing Funnel On Its Side
63. Writing News Releases Effective Headlines The First Paragraph The Middle Paragraphs —End— Boilerplate
64. Writing Effective Headlines Use the active voice: Logical sentence structure, active voice and strong present-tense verbs A “capital” idea: The first word in the headline should be capitalized as should all proper nouns. Most headline words appear in lower-case letters. Do not capitalize every word
65. The First Paragraph Must contain the FIVE W’s: Who, what, where, when, why Must contain NEWS Make it interesting
66. The Middle Paragraphs Should be in order of importance Can include statistics and/or quotes Should answer the question of “How” the first paragraph came to be Should serve as the basis of future posts
67. Boilerplate In 5 sentences or less, Who are you? Contains complete contact information Should be consistent; inconsistent = unprofessional
68. Video Tips Videos should be relevant to your business or customer base Upload videos to your YouTube profile Embed your YouTube videos to your web site, blog, Ning site, etc.
69. Status Update Tips Keep it business focused more than personal Use them to remind people of something you’ve already posted, without duplicating posts, or reposting
70. And Don’t Forget… Photos Customizing Your Profile Groups Discussion Forum Connections Tagging Applications
71. Put It All Together Flip The Traditional Marketing Funnel On Its Side