Priceline Presentation

Priceline.com and the Search for a Business Model that Works N AME Y OUR O WN P RICE “ NO ONE DEAL LIKE WE DO” Present by Group 2

Contents 1 Case Background 2 Priceline.com Business Model 3 The future of Priceline.com 4 Travel Industry Impacts 5 Current Situations

Background Start Business One Stop Shopping!! Hotel Reservation “ Reverse Auction ” Products Airline Ticket Financial Service Car Rental “ Name Your Own Price ® ” Start Operation by “ Jay Walker” 1998

Background Expansion Phase “ Priceline Webhouse Club” Beginning of 2000 Extend Model - Groceries - Gasoline - Used Goods Shut Down!! Oct 2000 Jay Walker Resigned Dec 2000 ,[object Object],[object Object],Factors

Background Reorganization Phase Core Business “ Richard Braddock” New Chairman “ Discount Retail” 2003 – 2004 Extension ** First Annual Profit **

Background Boom!! “ International Business” 2004 - Active Hotels Integration 2005 – Booking.com 2007 – Agoda

Question1 ,[object Object],[object Object],[object Object]

Components of Business Model ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Components of Business Model ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],1) Value Proposition

Components of Business Model ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],2) Revenue Model

Components of Business Model ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],3) Market Opportunity

Components of Business Model ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],High Competitive Segment !! 4) Competitive Environment

Components of Business Model Lower Price from “Reverse Auction” Fast Response, Reliability & Standard First Mover Advantage & Brand Product Mix 5) Competitive Advantages

Components of Business Model ,[object Object],[object Object],[object Object],6) strategies ,[object Object]

Components of Business Model ,[object Object],[object Object],[object Object],[object Object],[object Object]

Core Components of Priceline.com ,[object Object],[object Object],[object Object],M arket C reator

Question 2 ,[object Object],[object Object],[object Object]

Question 2 Success Factors ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Risk Factors

Question 3 H ow has Priceline (and similar online services) impacted the travel services industry?

Question 3 Customer Effects ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Entrepreneur Effects ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Question 4 ,[object Object],[object Object],[object Object],[object Object],[object Object]

Question 4 ,[object Object],[object Object]

Priceline Competitor ,[object Object]

Class Discussion ,[object Object]

Priceline Presentation

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