Introduction to Twitter
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Presentation given at the CLIC (Cardiff Libraries in Co-operation) event, Social Media for Beginners, 24th May 2013 www.cliclibraries.co.uk
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Introduction to Twitter
- 2. A free microblogging service founded in 2006. At its heart are 140-character bursts of information called tweets. It has grown rapidly, and popularity on the service is often used as a benchmark of influence.
- 3. Twitter by numbers TotalActive Users: 200 million AverageTweets Per Day: 400 million http://blog.twitter.com/2013/celebrating-twitter7 (March 2013)
- 4. Why institutions can’t ignore it anymore Increasingly common way to connect with users Conversations about your organisation may already be happening onTwitter Often preferred over other social media options Instantaneous – which is what users are increasingly expecting
- 6. It’s just people tweeting about what they’ve had for lunch/pictures of their cats! Not true, well most of the time! UltimatelyTwitter is what you choose to make of it www.highpaw.com
- 7. I wouldn't know what to say! Twitter is a conversation It may seem daunting at first, but you soon get into the swing of things and find plenty to share
- 8. It’s time consuming and overwhelming It doesn’t have to be, there are plenty of tools to help you manage yourTwitter activity And, it can be less time consuming than some other social media options
- 9. Twitter is a giant conversation, who doesn’t want to chat with colleagues now and then?
- 10. WhatTwitter can do for you Assist in your professional development - job adverts, training opportunities, etc. Help you find communities and support globally- there is a massive library community onTwitter Keep you up-to-date with new trends & technologies in your industry Direct traffic on the internet to a main website/blog Connect you to an established user group
- 11. eek!!
- 12. Enter your name An email address Set a password Choose a username Click ‘Create my account’
- 13. Choosing a name 15 character limit - short is best, easy to remember and takes up less space Twitter will tell you if the one you want is available and make suggestions for alternatives Consider otherTwitter accounts at your institution
- 15. @walkyouhome Match it to your blog title
- 16. Fill in your profile details
- 17. Add a profile photo Egg symbol often indicates spammers Photo of you? Related image? Institutional logo? Upload a photo that is under 2MB in size
- 19. Make sure you are aware of your institution’s social media policy- if unsure of anything double check There have been cases of people falling foul of employers due to activity onTwitter Twitter is a public conversation, unless you have privacy settings it's not just your followers who can see your tweets, they are available to everyone!
- 20. Start by following people - they will hopefully want to follow you back Don't be dismayed if some people don't follow you back immediately – they might be waiting until they see you are saying something
- 27. Polite to always reference where it came from RT @... or MT @... if you have modified or changed any part of the tweet
- 28. 140 character limit so you can see how much space you have left
- 29. Share information Ask questions Link to blog posts when you publish them
- 30. .@... means everyone can see it - otherwise it's followers of both accounts only
- 31. Have to both be following each other It is private
- 32. Include a hashtag in your tweet to group it with others of the same subject They are also searchable
- 34. Tweeting links to websites - use a service like ‘bitly’ to shorten the URL so it doesn’t take up too much of your character allowance
- 42. How to find the time to do it!!
- 45. Not just as means of saying you 'like' a tweet Allows you to save a tweet you like and come back to it Good for tweets containing links to much longer articles, blog posts etc.
- 46. brainzooming.com
- 48. Go mobile!