social media book review

1. A Social Media Knowledge Benchmark KishoreParthasarathi 209945262 MKTG 6090

3. Creating buzz has been the focus till now

4. Marketers have failed to communicate the right kind of message

5. Buzz will soon die down if it is not meaningful

6. New marketing is all about being part of conversation where the brands and customers co-exist

8. People are overwhelmed with information

9. Explosion of new “talk” communications channels

12. Context

13. Pattern Making

14. EmotionsHow to do it ??

16. People are better engaged when they have a point of view

19. Book is structured very well

20. No new concept but very innovative and interesting takes

21. Minimum jargon and keeps the book simple

22. Filled with insightful examples of conversation

23. Illustrates methods on how a company can successfully generate much more than buzz. Thumbs Up to the book!!

25. How to implement conversation in a marketing plan??

26. No analysis comparing the costs and expected benefits of conversation vs. more conventional marketing techniques ?

27. Measurements metrics of conversational marketing is missingBeing ‘Alpha Fraidy Cat’

28. Social Media is a medium through which we can do conversational marketing Social Media and Conversational Marketing

30. +

31. Media = Different types of content through various distribution channels sharedInfluences customer’s decision due to presence of different opinions & views Social Media allows users to share their ‘point of view’ digitally

33. Purpose of Marketing – identify the needs of customer, give them the product in the form they want and communicate the message to customers effectively

35. Instant Messaging

36. Forums

37. Social networks

38. Blogging

39. Microblogging

40. Video sharing

41. Image sharing sites

42. Audio sharing

43. Human filtering sites such as digg, delicious, stumbleupon

44. Comments on webpages

45. Wikis

46. Cloud ComputingNo one form of social media is weak or strong . It all depends on the context of your message. Every form is powerful on its own

47. Can Social media be quantified? Is it the end of mainstream marketing Is it possible for B2B companies to use social media? Are consumers interested in conversing about everything ….do they want to talk only about cool products Questions on Social Media

48. http://www.smh.com.au/ffximage/2006/12/12/borat_thumbs_up_narrowweb__300x504,0.jpg- Borat Photo http://2.bp.blogspot.com/_qGSiMLu6NXM/Ry-ohZgXJaI/AAAAAAAAAW0/5-JPXKJtCXI/s320/Beyond%2BBuzz.jpg– Cover page of Beyond Buzz http://blogs.salon.com/0002007/images/conversation.jpg- Conversation Image http://drewmclellan.typepad.com/photos/uncategorized/2008/06/29/conversation_cover.jpg - Age of conversation Image http://www.idiomstrategies.com/CMConvergence.png - Conversational marketing image http://www.ronnestam.com/wp-content/uploads/2009/01/conversation_marketing_social_media.jpg- Social Media + conversation marketing Image http://glassowater.files.wordpress.com/2009/02/black-cat.jpg - Alpha fraidy cat http://www.6smarketing.com/learningcenter/social-media-survey-results/ http://www.newswire.ca/socialmediarealitycheck/-- Social media data Image References