8. Employer branding
Employer Branding Ladder
Employees’ trust and devotion to the goals and
values of the company, which are manifested in
the desire to work better
Satisfaction
Former
Employees
Current
Employees
Internal Brand
Employees’
Loyalty
Engagement
HR brand
Prospective
Employees
Satisfaction
External Brand
Applicants’
Loyalty
Brand
understanding
9. what is your company
doing towards
these micro factors?
10. №
Important influence of strong Employer Brand
Responses
1 Our performance within last 6 months grew over 35%
72%
2 Strengthened talent capacity (better candidates, better
employees)
67%
3 Overall growth in business KPIs
53%
4 Growing corporate reputation increased shared business
value
5 HR department’s role is considered more strategic
47%
6 Growing demand on products/services
35%
47%
provided by McKinsey, 2010
