This presentation includes lots of great tools on how to find amazing keywords for your content. Discover hot topics right now, and predict future search trends so you can gain rankings before anyone else. For more information visit http://www.koozai.com.

1. Killer Keyword Research Tools for
Killer Content
Tara Dee West
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3. Agenda
 Content Marketing Cycle
 Idea Generator Tools
 Keyword Refinement Tools
 Questions
@Koozai_Tara

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5. Content Marketing Cycle
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6. What is the agenda of your content?

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11. Slow to update
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13. Other News Websites
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22. AdWords Search Query Report
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23. AdWords Keyword Tool
@Koozai_Tara

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29. Analysing Competition Levels
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30. @Koozai_Tara

31. What To Write?
• Write for humans not robots!
• Don’t stuff in keywords
• Use keywords in the title
• Do not duplicate content you
have written before

32. Where To Write It?
• Guest Posts
• Hubs
• Write on Google+
• Write in the same place as
competitors

33. What Links Do You Want?
• Do not overdo anchor text
• Don’t be scared of brand links
they have a strong value

34. Signs of success:
• Comments
• Social Shares
• Google Alerts
• Visitor Numbers
• Visitor Engagement

35. Summary
 Understand the Content Marketing Cycle
 Use Idea Generator Tools to understand
what people are looking for
 Use keyword refinement tools to select the
right phrase to target
 Start creating ‘killer’ content
@Koozai_Tara

36. Image Sources
 http://gcaptain.com/overboard-sarts-devices/?41264
 http://www.flickr.com/photos/fastson/3667663323/
 http://flicc.yoihj.com/zhelezo /
http://www.plinky.com/prompts/1017/answers?sort=Newest&page=4
 http://www.flickr.com/photos/petit-coco/2177750813/
 http://www.rajeshsetty.com/2010/08/15/the-one-thing-to-do-before-you-make-your-case/
 http://www.flickr.com/photos/68751915@N05/6355351769/
 http://scorm.com/blog/2011/07/pens-turbo-charging-your-elearning/easy-publish-button/
 http://www.bestviral.com/image/7q/copy_paste_babies
 http://mamaneedsatimeout.com/daily-drama/questions-questions-so-many-questions
 http://www.rajeshsetty.com/2010/08/15/the-one-thing-to-do-before-you-make-your-case/
 http://www.celestialdelish.com/2011/09/easy-fluffy-scones.html
@Koozai_Tara
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37. Tara Dee West
@Koozai_Tara
Tara.west@koozai.com
/Koozai
/Koozai
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