Space Invaders. The Revolution in a Nutshell.

Space Invaders The day when everything changed what we knew about marketing

[object Object],That‘s where I come from

[object Object],how did you get here today? what parts of your travel do you remember?

[object Object],which advertising messages do you remember?

when society adopts new tools. ,[object Object],[object Object],„ A revolution does doesn‘t happen ,[object Object]

[object Object],George Lucas‘ Star Wars hits the cinemas

[object Object],Tomohiro Nishikado creates a Game called Space Invaders.

[object Object],A game becomes the best selling piece of entertainment Powerpoint Vorlage 2010 13.06.10

a perfect visual experience. ,[object Object],[object Object],Space Invaders was not ,[object Object],[object Object],[object Object],Powerpoint Vorlage 2010 13.06.10

[object Object],So what‘s happening now?

[object Object],A comparison adidas Running print ad adidas Running website

[object Object],A comparison adidas Running print ad adidas Running website Makes things

[object Object],The brand‘s digital ecosystem Banner ads Mobile CRM eCom-merce Social Net-works Gaming Widgets InStore

[object Object],Facebook as big as Brazil Powerpoint Vorlage 2010 13.06.10

[object Object],Facebook as big as Indonesia Powerpoint Vorlage 2010 13.06.10

[object Object],Facebook bigger as the U.S. Powerpoint Vorlage 2010 13.06.10

[object Object],Ecosystem Passive brand assets Brand relevant communication which is not directly influenced by the brand – with different types of P2P communication. Communication directly sponsored by the brand. Brand pushes information, distributes content actively. Active brand assets Semiactive brand assets Brand supports P2P communication, asks for feedback, offers shareablity

[object Object],Ecosystem Communication directly sponsored by the brand. Brand pushes information, distributes content actively. Active brand assets

[object Object],Personalization

[object Object],Ecosystem Semiactive brand assets Brand supports P2P communication, asks for feedback, offers shareablity

[object Object],Conversation starter

[object Object],Ecosystem Passive brand assets Brand relevant communication which is not directly influenced by the brand – with different types of P2P communication.

[object Object],Two crucial properties of the ecosystem: ,[object Object],[object Object],Powerpoint Vorlage 2010 13.06.10

[object Object],What is a brand and do you want it to be democratic or not?

[object Object],It‘s a currency for a brand Eine einzeilige Fußzeile 13.06.10

[object Object],not followers are essential

[object Object],it matters. we‘re not making advertising.

[object Object],can be an option. Listening is a good alternative.

[object Object],Honestly? Nobody wants to talk about ads.

[object Object],Once again. Nobody talks about ads.

[object Object],The other people around me Eine einzeilige Fußzeile 13.06.10

„ It‘s actually pretty simple. You just have to trigger the pipe through the API and via Oauth. And boom! You can simply aggregate everything and parse if for the wall.“ Powerpoint Vorlage 2010 13.06.10

„ It is simple. You just have to trigger the action and dispatch an event.“ Powerpoint Vorlage 2010 13.06.10

Powerpoint Vorlage 2010 13.06.10

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],The people

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Special Disciplines

[object Object],think of your own brand/company. what does it need to do in social?

1. People ,[object Object],[object Object]

is listening. Listening what your ,[object Object],[object Object],The first step

2. Objectives ,[object Object]

[object Object],[object Object],[object Object],[object Object],[object Object],Objectives

Listening – Customer Service

Supporting – Bestbuy twelpforce

3. Strategy ,[object Object],[object Object]

Social Media (Media Campaigns and Content Distribution) Social Influence Marketing Strategy Audits, Brand Monitoring, Listening, Strategy Word of Mouth (Consumer and Blogger Outreach) Social Communities and Apps (On-site and third-party communities , apps) Social Business (Customer Service, Market Research, Product Development) Monitoring / Campaign Optimization Listening and Active Response Content and Community Optimization Research and Intelligence gathering

4. Technology ,[object Object]

Social Influence Marketing does ,[object Object],[object Object],Do you know what? ,[object Object],[object Object],Powerpoint Vorlage 2010 13.06.10

Becoming adaptive ,[object Object],[object Object],[object Object],[object Object]

It is not about Social Media. ,[object Object],[object Object],My point: ,[object Object],[object Object],[object Object],Powerpoint Vorlage 2010 13.06.10

Thanks a lot Questions? ,[object Object],[object Object],Powerpoint Vorlage 2010 13.06.10

Space Invaders. The Revolution in a Nutshell.

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