1. Kimberly Maxwell
Spike Research

2. This powerful study gives insight into the little known world of gamers in terms of
their influence, sociability and taste-making. 70% of the U.S. population games, and
core gamers represent some of the most hyper-engaged consumers. They are among
the first to see, buy or discover movies, sports, music and more.
Gamefluentials
17%
Go-To-Geeks
17%
Basement Brigad
19%
Trend Riders
47%
The rest of us just
live in it.
*Numbers above rep. indices
*Full study available upon request