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Kimberly Maxwell
Spike Research
This powerful study gives insight into the little known world of gamers in terms of
their influence, sociability and taste-making. 70% of the U.S. population games, and
core gamers represent some of the most hyper-engaged consumers. They are among
the first to see, buy or discover movies, sports, music and more.
Gamefluentials
17%

Go-To-Geeks
17%

Basement Brigad
19%

Trend Riders
47%

The rest of us just
live in it.
*Numbers above rep. indices

*Full study available upon request

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Spike's it's a gamer's world study one sheet final v2

  • 2. This powerful study gives insight into the little known world of gamers in terms of their influence, sociability and taste-making. 70% of the U.S. population games, and core gamers represent some of the most hyper-engaged consumers. They are among the first to see, buy or discover movies, sports, music and more. Gamefluentials 17% Go-To-Geeks 17% Basement Brigad 19% Trend Riders 47% The rest of us just live in it. *Numbers above rep. indices *Full study available upon request