This presentation is intended for those just getting started with social media and/or social marketing in small business.

1. Image: Matt Hamm
Kim Grewe
May 23, 2012

2. Right Here, Right Now

3. Social networking is an act of engagement. Groups of people with common
interests, or like-minds, associate together on social networking sites and
build relationships through community. Social Media are the tools we use
to do that.

4. Social Networks You Know
 Chambers of Commerce
 Volunteer groups/charities
 School/alumni groups
 Country Clubs
 Religious Organizations
 Industry Associations and
Clubs
Online Social Business Networks
 Facebook
 Twitter
 YouTube
 LinkedIn
 Flickr
 Google+

5. Social Networks: Why They Work

6. Social Media in Plain English

7. • Gain New Business
• Increase Customer Loyalty
• Identify Trends/Issues
• Promote your business online
• Manage your Reputation
• Carry out Research
• Collaboration

9. Facebook
Quantcast Facebook

10.  Friend: Someone
you connect with
on Facebook
 Wall Message:
Write or post
something on
someone’s wall .
 Tag: Add names to
photos or videos
 Status Update:
What are you
doing?
 Public timeline:
List of recent
activity

11. Facebook: Getting Started Effectively
How to Create a Facebook Page for Business
Anatomy of an Effective Facebook Page
How to Create an Effective Company Facebook Page
A Tale of Two Dozen Status Updates : An Effective Use of Facebook

12. Twitter
Quantcast Twitter

13. • Follow: To friend someone
and/or follow their updates
• Direct Message (DM):
Pseudo-email someone
following you
• “At” reply: Speak to
someone directly in the
public
stream(@Kim_Grewe)
• RT (Retweet): Repost
content with credit
• Block: Restrict Access to
updates
• # (hashtags): a kind of tag
or description (great for
search)

14. Twitter: Effective Business Uses
• Tweet company news in short, manageable
pieces
• Tweet special offers or discounts for your Twitter
“followers” to drive sales
• Tweet from company and industry events to
provide real time updates
• Tweet questions or ideas about your business to
get immediate feedback from customers
following you
• Seek out customers tweeting about good and
bad experiences with your company
• Tweet about things that interest you and have
fun with it. Your customers might appreciate
getting to know you as a real person and not
just a brand

15. Twitter Search in Plain English

16. Linkedin
• Connections:
Your Linkedin
contacts (must
approve)
• Applications:
Fun widgets/tools
to interact and
promote brand
• Answers: Space
to ask/answer
questions and polls
• Groups: Opt in
Communities
• Contact Setting:
Set your terms
Linkedin Quantcast

17. What is Linkedin?

18. Linkedin: Effective Business Uses
• 16 Smarter Ways to Use Linkedin to Build your
Business
• Use Linkedin Effectively
• How to Use Linkedin to Market your Business

19. Next Steps
Choose one social networking site and commit to
spend 20 minutes a day
• Ex: Create a profile on Linkedin and start making
connections, joining groups
• Ex: Join Twitter and just follow – follow people like you
and organizations like yours to see what they do, see
what they read, see what they tweet
• Ex: Create your own profile on FB and start looking at
what businesses do online or begin to build your
business’s page

20. Other Resources
Books
• Meatball Sundae by Seth Godin
• The New Rules of Marketing and PR by Devid Meerman
Scott
• Social Media Is A Cocktail Party: Why You Already Know
The Rules Of Social Media Marketing by Jim Tobin and
Lisa Braziel
Websites
• Blue Crab Bay Company Facebook Page
• Quail Cove Farms Facebook Page
• Yelp (reviews of local businesses – this link near Melfa)

21. Let’s keep the conversation going!
Email: kgrewe@es.vccs.edu
Twitter: @Kim_Grewe
Facebook: https://www.facebook.com/kim.grewe
Linkedin: http://www.linkedin.com/in/kimgrewe