1. © copyright 2013 [wire] stone, llc. All Rights Reserved.
PREPARED FOR

2. 23-Jun-13
Why title tags matter
+ Your first impression to your potential customer
+ The need to express relevance
+ Set yourself apart from the competition

3. 33-Jun-13
Own your message
+ Structure is important
+ Keywords are important
+ Communicating efficiently is important

5. 53-Jun-13
From the mouth of the search beast
HERE IS HOW GOOGLE DECIDES TO CHANGE YOUR TITLES
http://insidesearch.blogspot.com/2012/06/search-quality-highlights-39-changes.html
+ “Trigger alt title when HTML title is truncated. [launch codename "tomwaits", project
codename "Snippets"] We have algorithms designed to present the best possible result
titles. This change will show a more succinct title for results where the current title is so long
that it gets truncated. We’ll only do this when the new, shorter title is just as accurate as the
old one.”
+ “Better demotion of boilerplate anchors in alternate title generation. [launch codename
"otisredding", project codename "Snippets"] When presenting titles in search results, we
want to avoid boilerplate copy that doesn’t describe the page accurately, such as “Go Back.”
This change helps improve titles by avoiding these less useful bits of text.”
+ “Efficiency improvements in alternative title generation. [launch codename
"TopOfTheRock", project codename "Snippets"] With this change we’ve improved the
efficiency of title generation systems, leading to significant savings in cpu usage and a more
focused set of titles actually shown in search results.”
http://googlewebmastercentral.blogspot.com/2012/01/better-page-titles-in-search-results.html
+ “…we also try to replace unnecessarily long or hard-to-read titles with more concise and
descriptive alternatives.”

7. 73-Jun-13
Just as it is supposed to be
EXAMPLE
+ Title Tag: SEO (Search Engine Optimization) - PPC, Kevin Gamache Boise ID
– Character Count= 62
+ Yielded: SEO (Search Engine Optimization) - PPC, Kevin Gamache Boise ID
– Character Count= 62

8. 83-Jun-13
The Standard Cutoff
EXAMPLES
+ Title Tag: Kevin Gamache Boise ID SEO (Search Engine Optimization) and
PPC/6-year veteran
– Character Count= 78
+ Yielded: Kevin Gamache Boise ID SEO (Search Engine Optimization) and ...
– Character Count= 63
_______________________________________________________________________________
+ Title Tag: SEO (Search Engine Optimization) - PPC Adv. - Kevin
Gamache/Boise ID
– Character Count= 68
+ Yielded: SEO (Search Engine Optimization) - PPC Adv. - Kevin Gamache ...
– Character Count= 63

9. 93-Jun-13
The Google Rearrange
AKA THAT DAMN VERTICAL BAR
+ Title Tag: Kevin Gamache | SEO(Search Engine Optimization) | PPC |
Internet/Media Buying
– Character Count= 77
+ Yielded: Internet/Media Buying: Kevin Gamache | SEO(Search Engine ...
– Character Count= 60
_____________________________________________________________________________________________
+ Title Tag: SEO (Search Engine Optimization) | PPC | Boise Idaho | Kevin
Gamache
– Character Count= 68
+ Yielded: Kevin Gamache: SEO (Search Engine Optimization) | PPC | Boise ...
– Character Count= 65
______________________________________________________________
+ Title Tag: SEO (Search Engine Optimization) | PPC | Boise ID | Kevin
Gamache
– Character Count= 65
+ Yielded: Kevin Gamache: SEO (Search Engine Optimization) | PPC | Boise ID
– Character Count= 64

10. 103-Jun-13
The Google Rearrange – Con’t
AKA THAT DAMN VERTICAL BAR – NOT JUST ME
+ Title Tag: SEO in Melbourne | Digital Marketing Agency | High on SEO
– Character Count= 57
+ Yielded: High on SEO: SEO in Melbourne | Digital Marketing Agency
– Character Count= 56
_____________________________________________________________________________________________
+ Once I found the bar culprit I found others that found this phenomenon
– Joost de Valk - http://yoast.com/google-page-title/

11. 113-Jun-13
Google Brand Preference
EXAMPLES
+ Query: best tutorial site add heart style (#1 Placement on SERP)
+ Title Tag: Add Heart Style Social Sharing Widget to Blogger Blog | Best
Tutorial Site
– Character Count= 74
+ Yielded (Visible): Add Heart Style Social Sharing Widget to Blogger ... - Best
Tutorial S...
+ Yielded (when selected & copied to Word): Add Heart Style Social Sharing
Widget to Blogger ... - Best Tutorial Site
– Character Count= 73
_____________________________________________________________________________________________
+ Title Tag: Mongoose Bikes, Mountain Bikes, BMX Bikes and Dirt Bikes –
Toys”R”Us
– Character Count= 68
+ Yielded: Mongoose Bikes, Mountain Bikes, BMX Bikes and Dirt ... - Toys R Us
– Character Count= 66

12. 123-Jun-13
Characters in Title Tags
WHAT I WAS REALLY AFTER
+ “/”: Inconclusive, instances of breaking the connected words and instances of
maintaining connectivity
+ “-”: Treated as a separator rather than a connector even when spaces are
omitted

14. 143-Jun-13
Google+
GET INDEXED QUICKLY
+ Sharing on Google+ had blog posts indexed close to
instantaneously.
+ More popular blogs may get same treatment without G+

15. 153-Jun-13
Be Smart, Be Responsible
GOOGLE DOESN’T ALWAYS LIKE YOU PLAYING AROUND
+ Know that there is a potential risk for research
+ Make a plan
+ Be patient (sorta)
+ Know what you are trying to measure and keep track
+ Testing is good!

16. 163-Jun-13
Stop… Discussion Time!

17. KEVIN GAMACHE – SEARCH STRATEGIST
TWITTER:@KEVINGAMACHE
[wire] stone