SlideShare ist ein Scribd-Unternehmen logo
1 von 52
Downloaden Sie, um offline zu lesen
What is
         Marketing?




Thursday, May 31, 2012
What is
         Marketing?




Thursday, May 31, 2012
What is
         Marketing?
                    Wikipedia -
      the management process
           responsible for
       identifying, anticipating
       and satisfying customer
       requirements profitably




Thursday, May 31, 2012
HUH?????
Thursday, May 31, 2012
Thursday, May 31, 2012
1) Identify your customers




Thursday, May 31, 2012
Thursday, May 31, 2012
2) Figure out what they want




Thursday, May 31, 2012
Thursday, May 31, 2012
3) Show them why you have it




Thursday, May 31, 2012
Thursday, May 31, 2012
4) Get them to buy it...from you!




Thursday, May 31, 2012
Thursday, May 31, 2012
Marketing is FUN
Thursday, May 31, 2012
Thursday, May 31, 2012
You Get to Be an Artist
Thursday, May 31, 2012
Thursday, May 31, 2012
You Get to Be a Scientist

Thursday, May 31, 2012
Thursday, May 31, 2012
And You Get to Be a Poet

Thursday, May 31, 2012
The Art of Marketing




Thursday, May 31, 2012
The Art of Marketing




Thursday, May 31, 2012
The Art of Marketing




Thursday, May 31, 2012
The Art of Marketing




Thursday, May 31, 2012
The Art of Marketing




Thursday, May 31, 2012
The Art of Marketing




Thursday, May 31, 2012
The Art of Marketing




Thursday, May 31, 2012
The Art of Marketing




Thursday, May 31, 2012
The Science of
                          Marketing




Thursday, May 31, 2012
The Science of
                          Marketing



                             ?
Thursday, May 31, 2012
The Science of
                          Marketing




Thursday, May 31, 2012
The Science of
                          Marketing
                         What price should I charge?




Thursday, May 31, 2012
The Science of
                                Marketing
                              What price should I charge?

                         How much money should I spend on ads?




Thursday, May 31, 2012
The Science of
                                Marketing
                              What price should I charge?

                         How much money should I spend on ads?

                              What do my customers want?




Thursday, May 31, 2012
The Science of
                                Marketing
                              What price should I charge?

                         How much money should I spend on ads?

                              What do my customers want?

                              Where should I put my store?




Thursday, May 31, 2012
The Science of
                                Marketing
                              What price should I charge?

                         How much money should I spend on ads?

                              What do my customers want?

                              Where should I put my store?

                                   Why am I better?




Thursday, May 31, 2012
The Science of
                          Marketing




Thursday, May 31, 2012
What Price?




Thursday, May 31, 2012
What Price?

                                 Number Sold
                         Price                 Income
                                   Guess
                          $1

                          $2

                          $3

                          $4


Thursday, May 31, 2012
The Poetry of Marketing
                  • Product names
                  • Slogans
                  • Words in the ad




Thursday, May 31, 2012
How to Write a Slogan
        five hot tips


Thursday, May 31, 2012
Ask What Your Customer Wants?




                                                         1
Thursday, May 31, 2012
Whatʼs Cool About You?




                                                  2
Thursday, May 31, 2012
Like a Haiku - Short and Sweet




                                                          3
Thursday, May 31, 2012
Use Action Words




                                            4
Thursday, May 31, 2012
Make it Special




                                           5
Thursday, May 31, 2012
Five Things Iʼd Do


Thursday, May 31, 2012
Talk to Your Customers




                                                  1
Thursday, May 31, 2012
Ask If The Price is Right?




                                                      2
Thursday, May 31, 2012
Start a Word of Mouth Tornado!




                                                          3
Thursday, May 31, 2012
Use Color




                                     4
Thursday, May 31, 2012
Have Fun!




                                     5
Thursday, May 31, 2012

Weitere ähnliche Inhalte

Ähnlich wie Marketing for 4th graders

Google Sun Glasses
Google Sun GlassesGoogle Sun Glasses
Google Sun Glassesgjcopy
 
4 Cornerstones of Long-Term Social Media Success
4 Cornerstones of Long-Term Social Media Success4 Cornerstones of Long-Term Social Media Success
4 Cornerstones of Long-Term Social Media SuccessDavid Horne
 
Get Productive Now
Get Productive NowGet Productive Now
Get Productive NowFran Harris
 
Does Your Content Take the High Road? The 3 E's vs. The 3 C's of Content Mark...
Does Your Content Take the High Road? The 3 E's vs. The 3 C's of Content Mark...Does Your Content Take the High Road? The 3 E's vs. The 3 C's of Content Mark...
Does Your Content Take the High Road? The 3 E's vs. The 3 C's of Content Mark...David Horne
 
Defining User Research Methodologies: A Pragmatic Approach
Defining User Research Methodologies: A Pragmatic ApproachDefining User Research Methodologies: A Pragmatic Approach
Defining User Research Methodologies: A Pragmatic ApproachZack Naylor
 
Informative Speaking
Informative SpeakingInformative Speaking
Informative SpeakingAllThatMedia
 
Ray Higdon's Pro Blog Academy Review
Ray Higdon's Pro Blog Academy ReviewRay Higdon's Pro Blog Academy Review
Ray Higdon's Pro Blog Academy ReviewTerry Petrovick
 
The Science of UX - April 2012 Nerdery Interactive Primer
The Science of UX - April 2012 Nerdery Interactive PrimerThe Science of UX - April 2012 Nerdery Interactive Primer
The Science of UX - April 2012 Nerdery Interactive PrimerZack Naylor
 
Validation Board Livestream
Validation Board LivestreamValidation Board Livestream
Validation Board LivestreamTrevor Owens
 
SoLoMo Thursday - Social Media Marketing for Events: Don't Get Left Behind (2...
SoLoMo Thursday - Social Media Marketing for Events: Don't Get Left Behind (2...SoLoMo Thursday - Social Media Marketing for Events: Don't Get Left Behind (2...
SoLoMo Thursday - Social Media Marketing for Events: Don't Get Left Behind (2...SoLoMo Thursday
 
Less (teaching) Is More (learning) BLC12
Less (teaching) Is More (learning) BLC12Less (teaching) Is More (learning) BLC12
Less (teaching) Is More (learning) BLC12sewilkie
 
Social Media For Social Good
Social Media For Social GoodSocial Media For Social Good
Social Media For Social GoodRyan Arndt
 
Adaptive marketing | Fitzroy | congres podiumkunsten 2012
Adaptive marketing | Fitzroy | congres podiumkunsten 2012Adaptive marketing | Fitzroy | congres podiumkunsten 2012
Adaptive marketing | Fitzroy | congres podiumkunsten 2012Promotie Podiumkunsten
 

Ähnlich wie Marketing for 4th graders (13)

Google Sun Glasses
Google Sun GlassesGoogle Sun Glasses
Google Sun Glasses
 
4 Cornerstones of Long-Term Social Media Success
4 Cornerstones of Long-Term Social Media Success4 Cornerstones of Long-Term Social Media Success
4 Cornerstones of Long-Term Social Media Success
 
Get Productive Now
Get Productive NowGet Productive Now
Get Productive Now
 
Does Your Content Take the High Road? The 3 E's vs. The 3 C's of Content Mark...
Does Your Content Take the High Road? The 3 E's vs. The 3 C's of Content Mark...Does Your Content Take the High Road? The 3 E's vs. The 3 C's of Content Mark...
Does Your Content Take the High Road? The 3 E's vs. The 3 C's of Content Mark...
 
Defining User Research Methodologies: A Pragmatic Approach
Defining User Research Methodologies: A Pragmatic ApproachDefining User Research Methodologies: A Pragmatic Approach
Defining User Research Methodologies: A Pragmatic Approach
 
Informative Speaking
Informative SpeakingInformative Speaking
Informative Speaking
 
Ray Higdon's Pro Blog Academy Review
Ray Higdon's Pro Blog Academy ReviewRay Higdon's Pro Blog Academy Review
Ray Higdon's Pro Blog Academy Review
 
The Science of UX - April 2012 Nerdery Interactive Primer
The Science of UX - April 2012 Nerdery Interactive PrimerThe Science of UX - April 2012 Nerdery Interactive Primer
The Science of UX - April 2012 Nerdery Interactive Primer
 
Validation Board Livestream
Validation Board LivestreamValidation Board Livestream
Validation Board Livestream
 
SoLoMo Thursday - Social Media Marketing for Events: Don't Get Left Behind (2...
SoLoMo Thursday - Social Media Marketing for Events: Don't Get Left Behind (2...SoLoMo Thursday - Social Media Marketing for Events: Don't Get Left Behind (2...
SoLoMo Thursday - Social Media Marketing for Events: Don't Get Left Behind (2...
 
Less (teaching) Is More (learning) BLC12
Less (teaching) Is More (learning) BLC12Less (teaching) Is More (learning) BLC12
Less (teaching) Is More (learning) BLC12
 
Social Media For Social Good
Social Media For Social GoodSocial Media For Social Good
Social Media For Social Good
 
Adaptive marketing | Fitzroy | congres podiumkunsten 2012
Adaptive marketing | Fitzroy | congres podiumkunsten 2012Adaptive marketing | Fitzroy | congres podiumkunsten 2012
Adaptive marketing | Fitzroy | congres podiumkunsten 2012
 

Mehr von Ken Rutsky

Tell Your Story Product Camp
Tell Your Story Product CampTell Your Story Product Camp
Tell Your Story Product CampKen Rutsky
 
Velocity Marketing - Breaking Through
Velocity Marketing - Breaking ThroughVelocity Marketing - Breaking Through
Velocity Marketing - Breaking ThroughKen Rutsky
 
Customer Journey Mapping, Why, How Now!
Customer Journey Mapping, Why, How Now!Customer Journey Mapping, Why, How Now!
Customer Journey Mapping, Why, How Now!Ken Rutsky
 
Velocity Marketing and Growth Hacking, Nov '12
Velocity Marketing and Growth Hacking, Nov '12Velocity Marketing and Growth Hacking, Nov '12
Velocity Marketing and Growth Hacking, Nov '12Ken Rutsky
 
Poking through the clouds
Poking through the cloudsPoking through the clouds
Poking through the cloudsKen Rutsky
 
Bridging to SaaS Success - A Basic Blueprint
Bridging to SaaS Success - A Basic BlueprintBridging to SaaS Success - A Basic Blueprint
Bridging to SaaS Success - A Basic BlueprintKen Rutsky
 
The 4th c preso sv pcamp 4 2_11
The 4th c preso sv pcamp 4 2_11The 4th c preso sv pcamp 4 2_11
The 4th c preso sv pcamp 4 2_11Ken Rutsky
 

Mehr von Ken Rutsky (7)

Tell Your Story Product Camp
Tell Your Story Product CampTell Your Story Product Camp
Tell Your Story Product Camp
 
Velocity Marketing - Breaking Through
Velocity Marketing - Breaking ThroughVelocity Marketing - Breaking Through
Velocity Marketing - Breaking Through
 
Customer Journey Mapping, Why, How Now!
Customer Journey Mapping, Why, How Now!Customer Journey Mapping, Why, How Now!
Customer Journey Mapping, Why, How Now!
 
Velocity Marketing and Growth Hacking, Nov '12
Velocity Marketing and Growth Hacking, Nov '12Velocity Marketing and Growth Hacking, Nov '12
Velocity Marketing and Growth Hacking, Nov '12
 
Poking through the clouds
Poking through the cloudsPoking through the clouds
Poking through the clouds
 
Bridging to SaaS Success - A Basic Blueprint
Bridging to SaaS Success - A Basic BlueprintBridging to SaaS Success - A Basic Blueprint
Bridging to SaaS Success - A Basic Blueprint
 
The 4th c preso sv pcamp 4 2_11
The 4th c preso sv pcamp 4 2_11The 4th c preso sv pcamp 4 2_11
The 4th c preso sv pcamp 4 2_11
 

Kürzlich hochgeladen

Cheap Rate Call Girls In Noida Sector 62 Metro 959961乂3876
Cheap Rate Call Girls In Noida Sector 62 Metro 959961乂3876Cheap Rate Call Girls In Noida Sector 62 Metro 959961乂3876
Cheap Rate Call Girls In Noida Sector 62 Metro 959961乂3876dlhescort
 
Organizational Transformation Lead with Culture
Organizational Transformation Lead with CultureOrganizational Transformation Lead with Culture
Organizational Transformation Lead with CultureSeta Wicaksana
 
Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...
Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...
Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...amitlee9823
 
Uneak White's Personal Brand Exploration Presentation
Uneak White's Personal Brand Exploration PresentationUneak White's Personal Brand Exploration Presentation
Uneak White's Personal Brand Exploration Presentationuneakwhite
 
Call Girls From Pari Chowk Greater Noida ❤️8448577510 ⊹Best Escorts Service I...
Call Girls From Pari Chowk Greater Noida ❤️8448577510 ⊹Best Escorts Service I...Call Girls From Pari Chowk Greater Noida ❤️8448577510 ⊹Best Escorts Service I...
Call Girls From Pari Chowk Greater Noida ❤️8448577510 ⊹Best Escorts Service I...lizamodels9
 
Unveiling Falcon Invoice Discounting: Leading the Way as India's Premier Bill...
Unveiling Falcon Invoice Discounting: Leading the Way as India's Premier Bill...Unveiling Falcon Invoice Discounting: Leading the Way as India's Premier Bill...
Unveiling Falcon Invoice Discounting: Leading the Way as India's Premier Bill...Falcon Invoice Discounting
 
Dr. Admir Softic_ presentation_Green Club_ENG.pdf
Dr. Admir Softic_ presentation_Green Club_ENG.pdfDr. Admir Softic_ presentation_Green Club_ENG.pdf
Dr. Admir Softic_ presentation_Green Club_ENG.pdfAdmir Softic
 
The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...
The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...
The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...Aggregage
 
How to Get Started in Social Media for Art League City
How to Get Started in Social Media for Art League CityHow to Get Started in Social Media for Art League City
How to Get Started in Social Media for Art League CityEric T. Tung
 
BAGALUR CALL GIRL IN 98274*61493 ❤CALL GIRLS IN ESCORT SERVICE❤CALL GIRL
BAGALUR CALL GIRL IN 98274*61493 ❤CALL GIRLS IN ESCORT SERVICE❤CALL GIRLBAGALUR CALL GIRL IN 98274*61493 ❤CALL GIRLS IN ESCORT SERVICE❤CALL GIRL
BAGALUR CALL GIRL IN 98274*61493 ❤CALL GIRLS IN ESCORT SERVICE❤CALL GIRLkapoorjyoti4444
 
Business Model Canvas (BMC)- A new venture concept
Business Model Canvas (BMC)-  A new venture conceptBusiness Model Canvas (BMC)-  A new venture concept
Business Model Canvas (BMC)- A new venture conceptP&CO
 
Call Girls Electronic City Just Call 👗 7737669865 👗 Top Class Call Girl Servi...
Call Girls Electronic City Just Call 👗 7737669865 👗 Top Class Call Girl Servi...Call Girls Electronic City Just Call 👗 7737669865 👗 Top Class Call Girl Servi...
Call Girls Electronic City Just Call 👗 7737669865 👗 Top Class Call Girl Servi...amitlee9823
 
Call Girls From Raj Nagar Extension Ghaziabad❤️8448577510 ⊹Best Escorts Servi...
Call Girls From Raj Nagar Extension Ghaziabad❤️8448577510 ⊹Best Escorts Servi...Call Girls From Raj Nagar Extension Ghaziabad❤️8448577510 ⊹Best Escorts Servi...
Call Girls From Raj Nagar Extension Ghaziabad❤️8448577510 ⊹Best Escorts Servi...lizamodels9
 
Call Girls Service In Old Town Dubai ((0551707352)) Old Town Dubai Call Girl ...
Call Girls Service In Old Town Dubai ((0551707352)) Old Town Dubai Call Girl ...Call Girls Service In Old Town Dubai ((0551707352)) Old Town Dubai Call Girl ...
Call Girls Service In Old Town Dubai ((0551707352)) Old Town Dubai Call Girl ...allensay1
 
Lundin Gold - Q1 2024 Conference Call Presentation (Revised)
Lundin Gold - Q1 2024 Conference Call Presentation (Revised)Lundin Gold - Q1 2024 Conference Call Presentation (Revised)
Lundin Gold - Q1 2024 Conference Call Presentation (Revised)Adnet Communications
 
Call Girls In Noida 959961⊹3876 Independent Escort Service Noida
Call Girls In Noida 959961⊹3876 Independent Escort Service NoidaCall Girls In Noida 959961⊹3876 Independent Escort Service Noida
Call Girls In Noida 959961⊹3876 Independent Escort Service Noidadlhescort
 
Value Proposition canvas- Customer needs and pains
Value Proposition canvas- Customer needs and painsValue Proposition canvas- Customer needs and pains
Value Proposition canvas- Customer needs and painsP&CO
 
Chandigarh Escorts Service 📞8868886958📞 Just📲 Call Nihal Chandigarh Call Girl...
Chandigarh Escorts Service 📞8868886958📞 Just📲 Call Nihal Chandigarh Call Girl...Chandigarh Escorts Service 📞8868886958📞 Just📲 Call Nihal Chandigarh Call Girl...
Chandigarh Escorts Service 📞8868886958📞 Just📲 Call Nihal Chandigarh Call Girl...Sheetaleventcompany
 

Kürzlich hochgeladen (20)

Cheap Rate Call Girls In Noida Sector 62 Metro 959961乂3876
Cheap Rate Call Girls In Noida Sector 62 Metro 959961乂3876Cheap Rate Call Girls In Noida Sector 62 Metro 959961乂3876
Cheap Rate Call Girls In Noida Sector 62 Metro 959961乂3876
 
Organizational Transformation Lead with Culture
Organizational Transformation Lead with CultureOrganizational Transformation Lead with Culture
Organizational Transformation Lead with Culture
 
Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...
Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...
Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...
 
Uneak White's Personal Brand Exploration Presentation
Uneak White's Personal Brand Exploration PresentationUneak White's Personal Brand Exploration Presentation
Uneak White's Personal Brand Exploration Presentation
 
Call Girls From Pari Chowk Greater Noida ❤️8448577510 ⊹Best Escorts Service I...
Call Girls From Pari Chowk Greater Noida ❤️8448577510 ⊹Best Escorts Service I...Call Girls From Pari Chowk Greater Noida ❤️8448577510 ⊹Best Escorts Service I...
Call Girls From Pari Chowk Greater Noida ❤️8448577510 ⊹Best Escorts Service I...
 
Unveiling Falcon Invoice Discounting: Leading the Way as India's Premier Bill...
Unveiling Falcon Invoice Discounting: Leading the Way as India's Premier Bill...Unveiling Falcon Invoice Discounting: Leading the Way as India's Premier Bill...
Unveiling Falcon Invoice Discounting: Leading the Way as India's Premier Bill...
 
Falcon Invoice Discounting platform in india
Falcon Invoice Discounting platform in indiaFalcon Invoice Discounting platform in india
Falcon Invoice Discounting platform in india
 
Dr. Admir Softic_ presentation_Green Club_ENG.pdf
Dr. Admir Softic_ presentation_Green Club_ENG.pdfDr. Admir Softic_ presentation_Green Club_ENG.pdf
Dr. Admir Softic_ presentation_Green Club_ENG.pdf
 
The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...
The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...
The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...
 
How to Get Started in Social Media for Art League City
How to Get Started in Social Media for Art League CityHow to Get Started in Social Media for Art League City
How to Get Started in Social Media for Art League City
 
BAGALUR CALL GIRL IN 98274*61493 ❤CALL GIRLS IN ESCORT SERVICE❤CALL GIRL
BAGALUR CALL GIRL IN 98274*61493 ❤CALL GIRLS IN ESCORT SERVICE❤CALL GIRLBAGALUR CALL GIRL IN 98274*61493 ❤CALL GIRLS IN ESCORT SERVICE❤CALL GIRL
BAGALUR CALL GIRL IN 98274*61493 ❤CALL GIRLS IN ESCORT SERVICE❤CALL GIRL
 
unwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabi
unwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabiunwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabi
unwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabi
 
Business Model Canvas (BMC)- A new venture concept
Business Model Canvas (BMC)-  A new venture conceptBusiness Model Canvas (BMC)-  A new venture concept
Business Model Canvas (BMC)- A new venture concept
 
Call Girls Electronic City Just Call 👗 7737669865 👗 Top Class Call Girl Servi...
Call Girls Electronic City Just Call 👗 7737669865 👗 Top Class Call Girl Servi...Call Girls Electronic City Just Call 👗 7737669865 👗 Top Class Call Girl Servi...
Call Girls Electronic City Just Call 👗 7737669865 👗 Top Class Call Girl Servi...
 
Call Girls From Raj Nagar Extension Ghaziabad❤️8448577510 ⊹Best Escorts Servi...
Call Girls From Raj Nagar Extension Ghaziabad❤️8448577510 ⊹Best Escorts Servi...Call Girls From Raj Nagar Extension Ghaziabad❤️8448577510 ⊹Best Escorts Servi...
Call Girls From Raj Nagar Extension Ghaziabad❤️8448577510 ⊹Best Escorts Servi...
 
Call Girls Service In Old Town Dubai ((0551707352)) Old Town Dubai Call Girl ...
Call Girls Service In Old Town Dubai ((0551707352)) Old Town Dubai Call Girl ...Call Girls Service In Old Town Dubai ((0551707352)) Old Town Dubai Call Girl ...
Call Girls Service In Old Town Dubai ((0551707352)) Old Town Dubai Call Girl ...
 
Lundin Gold - Q1 2024 Conference Call Presentation (Revised)
Lundin Gold - Q1 2024 Conference Call Presentation (Revised)Lundin Gold - Q1 2024 Conference Call Presentation (Revised)
Lundin Gold - Q1 2024 Conference Call Presentation (Revised)
 
Call Girls In Noida 959961⊹3876 Independent Escort Service Noida
Call Girls In Noida 959961⊹3876 Independent Escort Service NoidaCall Girls In Noida 959961⊹3876 Independent Escort Service Noida
Call Girls In Noida 959961⊹3876 Independent Escort Service Noida
 
Value Proposition canvas- Customer needs and pains
Value Proposition canvas- Customer needs and painsValue Proposition canvas- Customer needs and pains
Value Proposition canvas- Customer needs and pains
 
Chandigarh Escorts Service 📞8868886958📞 Just📲 Call Nihal Chandigarh Call Girl...
Chandigarh Escorts Service 📞8868886958📞 Just📲 Call Nihal Chandigarh Call Girl...Chandigarh Escorts Service 📞8868886958📞 Just📲 Call Nihal Chandigarh Call Girl...
Chandigarh Escorts Service 📞8868886958📞 Just📲 Call Nihal Chandigarh Call Girl...
 

Marketing for 4th graders