This is a starter's guide tutorial for how businesses can improve their website ranking using ethical Search Engine Optimization (SEO) best practices. If you are just getting into the Web 2.0/SEO world, this is where you want to start!

1. How To Build an Inbound Marketing Strategy Part 1: Get Found! Building an Effective Website www.kechange.com spetteruti@kechange.com

2. Welcome! If you are just starting out developing your Internet Marketing Strategy, eBook will help get you on your way. This Starter’s Guide will teach you the first of three key components to a successful Inbound Marketing Strategy… In this eBook… Get Found! Build an Effective Website Write Unique, Informative Content Select Keywords for each Webpage Use SEO Elements Blog Build Inbound Links Promote through Social Media

3. Get Found! Building an Effective Website This best part of Internet Marketing is that most of these tools are offered free of charge or cost a fraction of traditional marketing methods. As the saying goes, with Internet Marketing you can drive up to ¾ more business at a ¼ of the cost of traditional marketing. This is because with Internet Marketing new customers come to you. It All Starts with the Website… The first step in any successful Internet Marketing Strategy is to have an effective website. An effective website accomplishes two things… 1. Promotes unique, informative content in a timely manner 2. Is properly optimized to be found by Search Engines (SEO) Let’s take a look at how we can effectively accomplish both these things… “They’re sitting out there… are you gonna take them?”

6. Get Found! Step 3: Use the SEO Elements When promoting the great content on your website, there are 5 main SEO Elements that you can directly control. They are (in order of importance)… 2. Title Tag -the header that is displayed at the top of a Web Browser (usually the Keyword Phrase) 1. URL (web address) -URL should be succinct and contain words that are relevant to the content on the page 4. The Alt Text -a written description (5-7 words) of an image on a webpage. Search Engines use the Alt Text to “see” the image 3. The H1 Header -the main phrase that proceeds the content of the webpage (usually contains the keyword phrase) 5. The MetaDescription- a text summary of about 150 characters that explains what your page is about. It is often displayed on a Search Engine Results Page to describe your website

8. Get Found! Step 6: Promoting with Social Media You can’t keep up with all of the different Social Media Sites that are out there, but it’s unwise to ignore them all as well. You can maximize the time you spend engaging on the internet if you can find the proper channels to speak with your consumers. Our Social Media Demographic Chart can help determine where your consumers are interacting online. The 3 Rules of Social Media Engagement It’s impossible to succinctly explain the proper way to communicate among all the different Social Media Sites, as each uses a different set of rules and social code. However, there are three universal truths that apply to all these forums… 1. Be transparent- be honest about who you are and what you are trying to do. Dishonesty kills credibility. 2. Seek to Inform- don’t try to sell a product, try to share information. 3. Remain Responsive- listen to the conversations that are happening and see where you can insert a valuable piece of information. Addressing the needs of your community is the best way to earn social credit.

9. Thank You! We hope that you have found this eBook to be a valuable resource to help you on your way of “Getting Found” on the Internet. But realize that Getting Found is only just the beginning. Stay tuned for our eBooks on “Converting” and “Optimizing” the other two parts of every Internet Marketing Strategy. Please do not hesitate to contact KēChange with any questions you may have regarding Internet Marketing Strategy. There is a lot of information here and a lot of these techniques go much deeper than a slide to fully understand. Email us to learn more about taking your business to the next level. SJ Petteruti Director of Business Development spetteruti@kechange.com323-369-7323