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“Using effective PR tactics to
manage your online
reputation”
Online Reputation Management
Kirstie Colledge – CIMCIG/SMPR
2. • How to assess your online reputation
• Why do we need to manage it?
• Examples
• How to measure & track
• PR tactics to build or fix
MANAGING YOUR ONLINE REPUTATION
4. • Sample Searches – Page 1/10 Results
• Note the ‘type’ of result
• Record the sentiment
• Add it up
HOW TO ASSESS YOUR ONLINE REPUTATION
Free online reputation assessment sheet at www.outspokenmedia.com
5. DEVELOP A SOCIAL MEDIA POLICY
• Who should manage it?
• Who should tweet/blog/comment?
• Integrate with offline PR/marketing
• Appoint an ORM spokesperson
6. WHAT ABOUT A STRATEGY?
• Create an ORM strategy
• Integrate with other marketing plans
• Develop a crisis communications plan
• ORM is not a standalone activity
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Thank you for your time.
Email: kirstie@simplymarcomms.co.uk
Twitter: @KirstieColledge
LinkedIn: KirstieColledge
Building Network: Kirstie Colledge
tCn: Kirstie Colledge