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Header here or textHeader here or text
“Using effective PR tactics to
manage your online
reputation”
Online Reputation Management
Kirstie Colledge – CIMCIG/SMPR
• How to assess your online reputation
• Why do we need to manage it?
• Examples
• How to measure & track
• PR tactics to build or fix
MANAGING YOUR ONLINE REPUTATION
EXAMPLES
• Sample Searches – Page 1/10 Results
• Note the ‘type’ of result
• Record the sentiment
• Add it up
HOW TO ASSESS YOUR ONLINE REPUTATION
Free online reputation assessment sheet at www.outspokenmedia.com
DEVELOP A SOCIAL MEDIA POLICY
• Who should manage it?
• Who should tweet/blog/comment?
• Integrate with offline PR/marketing
• Appoint an ORM spokesperson
WHAT ABOUT A STRATEGY?
• Create an ORM strategy
• Integrate with other marketing plans
• Develop a crisis communications plan
• ORM is not a standalone activity
• Google/Yahoo! Alerts
• Tweetdeck/Hootsuite searches
• RSS Feeds/Feedreader
• Monitoring services
TRACK TO PREVENT PROBLEMS
MANAGE NEGATIVE CONTENT
“If you can’t delete, compete!*”
• Fix or build?
• Respond, participate, engage
*Source: www.mashable.com, Antony Mayfield - iCrossing
CHANGING MEDIA LANDSCAPE
“All your PR content should be
created, optimised, shared and
published with search in mind”
CREATE OPTIMISED PR CONTENT
CREATE DIFFERENT TYPES OF PR CONTENT
USE INDUSTRY SPECIFIC NETWORKS
SEARCH RESULTS – PAGE 1 DOMINATION
Header here or textHeader here or text
Thank you for your time.
Email: kirstie@simplymarcomms.co.uk
Twitter: @KirstieColledge
LinkedIn: KirstieColledge
Building Network: Kirstie Colledge
tCn: Kirstie Colledge

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Cimcig online reputation_management

  • 1. Header here or textHeader here or text “Using effective PR tactics to manage your online reputation” Online Reputation Management Kirstie Colledge – CIMCIG/SMPR
  • 2. • How to assess your online reputation • Why do we need to manage it? • Examples • How to measure & track • PR tactics to build or fix MANAGING YOUR ONLINE REPUTATION
  • 4. • Sample Searches – Page 1/10 Results • Note the ‘type’ of result • Record the sentiment • Add it up HOW TO ASSESS YOUR ONLINE REPUTATION Free online reputation assessment sheet at www.outspokenmedia.com
  • 5. DEVELOP A SOCIAL MEDIA POLICY • Who should manage it? • Who should tweet/blog/comment? • Integrate with offline PR/marketing • Appoint an ORM spokesperson
  • 6. WHAT ABOUT A STRATEGY? • Create an ORM strategy • Integrate with other marketing plans • Develop a crisis communications plan • ORM is not a standalone activity
  • 7. • Google/Yahoo! Alerts • Tweetdeck/Hootsuite searches • RSS Feeds/Feedreader • Monitoring services TRACK TO PREVENT PROBLEMS
  • 8. MANAGE NEGATIVE CONTENT “If you can’t delete, compete!*” • Fix or build? • Respond, participate, engage *Source: www.mashable.com, Antony Mayfield - iCrossing
  • 10. “All your PR content should be created, optimised, shared and published with search in mind” CREATE OPTIMISED PR CONTENT
  • 11. CREATE DIFFERENT TYPES OF PR CONTENT
  • 13. SEARCH RESULTS – PAGE 1 DOMINATION
  • 14. Header here or textHeader here or text Thank you for your time. Email: kirstie@simplymarcomms.co.uk Twitter: @KirstieColledge LinkedIn: KirstieColledge Building Network: Kirstie Colledge tCn: Kirstie Colledge