Introductory presentation on creating, updating and maintaining social media. Where is social media on the Hype Cycle? Learn 4 ways to use social media to market any organization. Includes statistics and tips on how to effectively market a small business using social media networks including Facebook, LinkedIn, Twitter, YouTube and Pinterest. Learn which social media network is THE one recommended for every organization. Discover 5 words that describe user attitude. See case studies that show why keywords are important in social network posts and profiles. Includes contact information for additional information

1. Creating,
Updating and
Maintaining
Your
Social Media
Presented by Karen Emanuelson

2. My Story
Karen Emanuelson
– 30+ years of marketing experience
– Working with Tallahassee Community College
• Online Marketing Strategies
• Social Media Training
– Connect with me on LinkedIn
www.Linkedin.com/in/KarenEmanuelson
– Free newsletters with online marketing and social media updates and tips
Presented by Karen Emanuelson

3. Presented by Karen Emanuelson

4. Creating
Presented by Karen Emanuelson

5. Presented by Karen Emanuelson

6. Social Media and the Hype Cycle
Presented by Karen Emanuelson

7. How will you deliver your message?
Presented by Karen Emanuelson

8. Presented by Karen Emanuelson

9. Facebook
52.56% of U.S. population
57% increase in active monthly viewers via mobile from previous year
Is Facebook right for you?
190,700 users in Tallahassee
1,820 recently moved
43,780 are parents
120 are expecting a baby
Presented by Karen Emanuelson

10. LinkedIn
200 million members
2 new members every second (that’s ~172800 every day)
Is LinkedIn right for you?
3,759,864 users in Florida
108,489 in Tallahassee
1,523 in Real Estate
Presented by Karen Emanuelson

11. Twitter
540 million accounts
400 million Tweets each day
Is Twitter right for you?
Instant sharing
Hashtags are powerful #trending
You can now make purchases by sending a Tweet!
Presented by Karen Emanuelson

12. YouTube
800 million unique visitors each month
#2 search engine after Google
50% tablet users watch video
20% smartphone users watch video
Is YouTube right for you?
Personalization, visualization and demonstrations
Video storage and sharing
Presented by Karen Emanuelson

13. Pinterest
48 Million users
#3 behind Facebook and Twitter
Is Pinterest right for you?
College-educated females 25-34
Food related
Best for visual sharing
Advantage: Longevity
Presented by Karen Emanuelson

14. There is one
“MUST”
social media network
for every business
Presented by Karen Emanuelson

15. Presented by Karen Emanuelson

16. Why LinkedIn?
57%
of companies using
LinkedIn have acquired a
customer from LinkedIn
www.ReciprocateLLC.com Presented by Karen Emanuelson

17. The Power of Connections
www.ReciprocateLLC.com Presented by Karen Emanuelson

18. Updating
Presented by Karen Emanuelson

19. 4 ways to use social media
1. Brand building
to enhance reach and reputation
2. Networking and relationship-building
with potential clients, current clients, colleagues
3. Showcase your work
4. Outreach to and interaction
Presented by Karen Emanuelson
www.ReciprocateLLC.com

20. The Importance of Keywords & Search
Presented by Karen Emanuelson

21. Google Ranking
Presented by Karen Emanuelson

22. Google Ranking
Presented by Karen Emanuelson

23. User Attitude – in 5 words
WIIFM?
What’s In It For Me?
You need to add value
Presented by Karen Emanuelson

24. Maintaining
Presented by Karen Emanuelson

25. The Cost of “Free”
• Time
– Initial research
– Setting up profiles
• Effort
– Creative, informational updates
• WIIFM
• keywords
• Commitment
– Ongoing, not one time
– New technologies constantly emerging
Presented by Karen Emanuelson

26. Population
Connected Devices
Presented by Karen Emanuelson
The NPD Group/Connected Intelligence, Connected Home Report 1/2/13

27. Mobile and Social Media
By 2013,2012, 85%
As of September
70%
more consumers will have a
access
of American adults
of phone from45% have a
the web and mobile
cell daily mobile internet
devices use social media
users than desktop or
smartphone.
laptop computers
Presented by Karen Emanuelson

28. TCC Social Media Courses
• Easy, practical social media instruction
• Insights and tips for effective use of each social media
platform
• Contact TCC for details
Presented by Karen Emanuelson

29. Are TCC Social Media Courses for YOU?
• Learn what NOT to do – saves time and money
• Integrate social media into your comprehensive
marketing plan
• Develop an Internet Marketing Strategy using best practices
• Leverage the power of online marketing
• Social Media – Mobile – Email – Paid Advertising
• Properly set up and optimize profiles
• Mistakes can be tragic
• Keep up to date on constant technology changes
Presented by Karen Emanuelson

30. Karen Emanuelson
kemanuelson@ReciprocateLLC.com
850.325.0335
Facebook.com/ReciprocateLLC
LinkedIn.com/in/karenemanuelson
Twitter @kareneman