True Drivers of MDM webinar
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The document summarizes a Kalido webcast that took place on May 10, 2012 about empowering business ownership of data through master data management (MDM). It discusses trends toward involving business users more directly in MDM and outlines Kalido's vision for enabling "model it for every domain, master it with everyone, govern it everywhere." The presentation addresses amplifying business involvement in managing key master data.
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True Drivers of MDM webinar
- 1. The True Drivers of MDM Empowering Business Ownership of Data Kalido Webcast, May 10, 2012 1 May 10, 2012 Kalido © I Kalido Confidential I May 10, 2012
- 2. Logistics Attendees will be on mute for the call Type your questions into the Questions box Webcast is being recorded and will be available for replay Request a copy of today’s slides by sending an email to: marketing@kalido.com Join the conversation online by using the #Kalido hashtag. Follow us @kalido ! 2 May 10, 2012 Kalido © I Kalido Confidential I May 10, 2012
- 3. Today’s Speakers Darren Peirce CTO, Kalido John Evans Director of Product Marketing, Kalido 3 May 10, 2012 Kalido © I Kalido Confidential I May 10, 2012
- 4. Agenda Best practices in amplifying the business ownership of the data Emerging trends for the future of business-owned master data The role of MDM technology and processes in driving the point of action to the business rather than IT 4 May 10, 2012 Kalido © I Kalido Confidential I May 10, 2012
- 5. Trends in Master Data Management Manage every domain - ideally in a single technology Include all parties in the stewardship process Enforce governance and measure compliance 5 May 10, 2012 Kalido © I Kalido Confidential I May 10, 2012
- 6. The Problem 6 May 10, 2012 Kalido © I Kalido Confidential I May 10, 2012
- 7. Traditional Approach to MDM: Knowledge Master Data Knowledge Low High IT Business Application Users 7 May 10, 2012 Kalido © I Kalido Confidential I May 10, 2012
- 8. Traditional Approach to MDM: Effort Master Data Knowledge Low High Focus of Effort High Low Systems Knowledge IT Business Application Users 8 May 10, 2012 Kalido © I Kalido Confidential I May 10, 2012
- 9. Resulting Knowledge Gap Master Data Knowledge Low High Focus of Effort High Low Systems Knowledge IT Knowledge Gap Business Application Users 9 May 10, 2012 Kalido © I Kalido Confidential I May 10, 2012
- 10. Data Stewards to Fill the Gap Master Data Knowledge Low High Focus of Effort High Low Systems Knowledge IT Knowledge Gap Business Data Stewards Application Users 10 May 10, 2012 Kalido © I Kalido Confidential I May 10, 2012
- 11. Why is Business Involvement Critical? Reasons for Active Business Involvement: Knowledge Timeliness Challenges With NOT Involving Business Teams: Sustained Adoption Addressing Real Business Problems Continuous Refinement 11 May 10, 2012 Kalido © I Kalido Confidential I May 10, 2012
- 12. Example Collaboration Needs Semantic Consistency “This is what my other business user group thinks is meant by MSA Codes – do you agree?” Business Rules “If the customer has not transacted with us for more than 12 months, do we consider him inactive?” Business Processes “What’s the earliest touch-point we have within our company where we’d find out if our customer has changed jobs?” 12 May 10, 2012 Kalido © I Kalido Confidential I May 10, 2012
- 13. In Summary Knowledge – The Knowledge is in the business Timeliness – Timely access fresh data is predicated on business involvement Sustained Adoption – Can only be achieved if the business is actively involved Address Real Business Problems – Otherwise it’s yet another database to synchronize Continuous Refinement – Otherwise the business will develop their own tactical, silos Collaboration Needs to Occur to Discuss: – Semantic Consistency – Business Rules – Business Processes 13 May 10, 2012 Kalido © I Kalido Confidential I May 10, 2012
- 14. State of Collaboration Today What is the level of data collaboration between business and IT? Business-IT collaboration related to data is pervasive 82% of respondents don’t throughout the enterprise. have effective collaboration between business & IT Business-IT collaboration on data is institutionalized as a routine activity even in the absence of a major initiative. Collaboration clearly exists. It is intense during a major initiative but is ad hoc on a day-to-day basis. Rigid boundary exists between business and IT with little collaboration. 0% 10% 20% 30% 40% 50% 60% Source: Kalido Data Governance Maturity Assessment on Kalido Website (277 respondents) 14 May 10, 2012 Kalido © I Kalido Confidential I May 10, 2012
- 15. State of MDM Adoption How does your organization manage master data? Master data resides in disparate 3% 6% applications and is unmanaged. Single or multi-domain MDM is implemented but lacks governance. MDM platforms work w/central data governance app to implement/execute 32% enterprise master data policies. Master data complies with enterprise data 59% policies and rules at the points of origin. Only 9% of respondents have effective enterprise MDM programs today Source: Kalido Data Governance Maturity Assessment on Kalido Website (277 respondents) 15 May 10, 2012 Kalido © I Kalido Confidential I May 10, 2012
- 16. How To Amplify Business Ownership Of The Data? 16 May 10, 2012 Kalido © I Kalido Confidential I May 10, 2012
- 17. 4 Things To Consider Understand how the data is used – To identify consumers who will care about the data Establish the impact of bad data – To establish business case Identify champions – To embed adoption Pick your battles – Understand that not all data is “created equal” 17 May 10, 2012 Kalido © I Kalido Confidential I May 10, 2012
- 18. Understand Data Consumption Identify business processes that consume the data Understand the processes – Specific data needs – Operating frequency & timeliness requirements Identify and foster key stakeholders 18 May 10, 2012 Kalido © I Kalido Confidential I May 10, 2012
- 19. Data Drives Business Performance Data Application Data Application Business Business Data Application Process Outcome Data Application Data Quality Operational Enterprise Metrics Metrics KPIs Accuracy Throughput Days Sales Completeness Cycle Time Outstanding Timeliness Utilization 19 May 10, 2012 Kalido © I Kalido Confidential I May 10, 2012
- 20. Identify Key Champions Data Governance Council Business Organization Data Organization IT Organization Business Exec Data Exec IT Exec Process Owners Data Stewards System Owners Data Author Developers Data Consumers Operators 20 May 10, 2012 Kalido © I Kalido Confidential I May 10, 2012
- 21. Not All Data Is Created Equal Name Address City State ZIP Order Amount Wawrinchuk, Troy E 7 29TH AVE E ATLANTA GA 30328 $ 4.26 Sankovic, Gregor G 19 ROAD AND ROUTE 38 COLORADO SPRINGS CO 80919 $ 4.95 Das, Grace Jhansi 176 ROSWELL RD NE SEATTLE WA 98109 $ 6.52 Laver, Brad Alan 2045 THOMAS LN LOS ANGELES CA 90048 $ 3.52 Easton, Craig L Gaiao, Francisco L 407 RIDGE RD 3863 W CATAWBA AVE SAN ANGELO RANCHO CORDOVA TX CA 76904 95670 $ $ 3.48 6.66 An incorrect Hannah, Tristen Elle 10614 W TOWN ST OREM UT 84057 $ 2.65 address here does Randell, Travis Rockwell 2320 BUFFALO SPEEDWAY DUBLIN OH 43017 $ 3.23 Manikowski, Eric P 1160 PEACHTREE DUNWOODY RD NE KONAWA OK 74849 $ 6.97 not have a material Hammerstrom, Eric R Najbart, Greg Eric 7659 NICOLLET MALL 102 BURNHAM AVE OWINGS MILLS HENDERSON MD NV 21117 89052 $ $ 4.65 4.22 impact on the Lapish, Brent S 74 CADILLAC DR LOS ANGELES CA 90067 $ 5.86 business Laidvee, Erti Stewart 930 COLUMBIA RD LUVERNE AL 36049 $ 3.37 BUT: An incorrect product specification that causes a halt to production for 2 days, or the address on an agent invoice for $12.5 million, is a different story! If each data record has a low impact on the business it should be managed through rules (e.g. Customer Address in B to C) If each data record or attribute has a high impact it should undergo individual stewardship review 21 May 10, 2012 Kalido © I Kalido Confidential I May 10, 2012
- 22. Emerging Trends for Business- Owned Master Data Governance 22 May 10, 2012 Kalido © I Kalido Confidential I May 10, 2012
- 23. Policies Enforce Behavioral Changes Policies defined centrally but enforced at source Rules and metrics used to enforce compliance Manual compliance used where rules cant be applied to source 23 May 10, 2012 Kalido © I Kalido Confidential I May 10, 2012
- 24. Business Participation Business Application Users – Provisioned with live access to published master data – Tasked with “proposing” edits or creation of new master data records – Enabled to identify and report data issues directly in master data solutions Data Administrators – Transitioning from data entry to data steward functions 24 May 10, 2012 Kalido © I Kalido Confidential I May 10, 2012
- 25. Demands Of Agile Governed Enterprises High More agility even for historically stable domains Need for More Governance governance even for new and emerging business Low initiatives Stable Dynamic Need for Change in Data Models, Rules and Processes 25 May 10, 2012 Kalido © I Kalido Confidential I May 10, 2012
- 26. New Class Master Data Application High Master & Reference Enterprise Applications Data Governance Need for Governance Legacy Forms Apps Spreadsheets XML SharePoint Low Stable Dynamic Need for Change in Data Models, Rules and Processes 26 May 10, 2012 Kalido © I Kalido Confidential I May 10, 2012
- 27. The Role of Master Data Management Technology 27 May 10, 2012 Kalido © I Kalido Confidential I May 10, 2012
- 28. Data Stewards to Fill the Gap Master Data Knowledge Low High Focus of Effort High Low Systems Knowledge IT Knowledge Gap Business Data Stewards Application Users 28 May 10, 2012 Kalido © I Kalido Confidential I May 10, 2012
- 29. Enable Business Users to Bridge the Gap Master Data Knowledge AND Focus of Effort Low High Systems Knowledge IT Business Application Users 29 May 10, 2012 Kalido © I Kalido Confidential I May 10, 2012
- 30. Kalido’s Vision for Master Data Management Model It for Every Domain – Rich modeling constructs supports real-world business environment – Domain-agnostic modeling, matching and mapping capabilities reduces manual stewardship requirements – Integrated graphical model models both common and obscure domains without costly customizations Master It with Everyone – Audience-specific interfaces (for data stewards, business process operators, information consumers) provide active, role-based involvement – Sophisticated workflow and model-driven API enables real-time collaboration – Policy-driven governance enables executive involvement Govern It Everywhere – Flexible interfaces provide universal access from browsers, mobile devices, analytical and operational applications – Change management capabilities support master data lifecycle requirements – Audit, validation and security requirements managed seamlessly 30 May 10, 2012 Kalido © I Kalido Confidential I May 10, 2012
- 31. Kalido Master Data Management Version 9.0 SP2 Kalido MDM Version 9.0 SP2 expands master data participation from data stewards to business application users, improving overall quality and timeliness. Business-led approach delivers golden copy master data faster as existing assets are reused and business application users contribute more directly. Kalido MDM V9 SP2 supports both “clean-up” and “operationalized” master data management through improved operational synchronization and a sustained, “stay-clean” environment. 31 May 10, 2012 Kalido © I Kalido Confidential I May 10, 2012
- 32. Kalido MDM Version 9 Release Benefits Kalido MDM version 9 SP2 extends the benefits of MDM for every domain, with everyone, everywhere. Benefits for IT – Further expands control for master data to the hands of the business – More robust toolkit for serving operational master data needs – Advance from “clean-up” mindset to sustained “stay-clean” operational environment Benefits for Business – More accurate and consistent master data – Broader support for business-led operational use cases – Simplified ability to propose new master data The result is significantly more robust, model-driven MDM applications that further engage the business data experts across the organization, to deliver the most accurate and consistent master data to your business processes. 32 May 10, 2012 Kalido © I Kalido Confidential I May 10, 2012
- 33. Q&A 33 May 10, 2012 Kalido © I Kalido Confidential I May 10, 2012
- 34. Next Steps Attendees will receive our whitepaper on “Kalido MDM Technical Overview” Read our blog about Kalido Master Data Management http://http://blog.kalido.com/category/master-data-management/ Follow us on Twitter: @Kalido Join the Kalido community: Kalido Connections Contact us! +1.781.202.3200, press 1 34 May 10, 2012 Kalido © I Kalido Confidential I May 10, 2012
- 35. Thank you for attending! 35 May 10, 2012 Kalido © I Kalido Confidential I May 10, 2012