The document summarizes the findings of a large survey conducted in India that segmented and profiled Indian families according to their lifecycle stage. Over 250,000 individuals from 57,000 households across India were surveyed. The survey found 7 types of family lifecycle stages based on the age and status of family members. It provides detailed profiles of Indian families in different lifecycle stages, including their demographics, economic status, consumption patterns, and more. The full dataset with findings is available for purchase.

1. Segmenting and understanding Indian Families by their ‘Lifecycle Stage’ Great Indian Families Study 2010

4. The Natural Family Lifecycle Stage Progression Model & Segmentation * Note – The model is indicative of the main natural transition points between family types. It is not meant to be an exhaustive depiction of all possible transition points The family segments in the ‘natural family lifecycle stages’ model are derived from the member composition of the family, and defined by a combination of the age and marital status of all members present in the family (and sharing the same kitchen) and not just by the age and marital status of the chief wage earner 3-generation joint family Married couples with the eldest child below 12 years Married couple with the youngest child above 12 years Young married couples without any children Single independents Middle age or elderly married couples living alone Divorcee, Widow A G E P R O G R E S S I O N 2-generation nuclear family Family expands Family splits Single parent Marriage Child birth Child grows Child marries and has child Unmarried child moves out Married child moves out Parents die Child moves out Spouse die Spouse die/divorce Spouse die/divorce Spouse die/divorce Child marries and moves out Child moves out Free Birds Nest Builders Dynasties Vintage Wines Baby Sitters Maturing Mentors Lone Diggers

8. Indian Shoppers Shopping Orientation & preferences Juxt India Consumer Landscape Syndicated Study Datasets Product Category Datasets India Mobile Mobil Service & Handsets India Bytes Personal Computers India Drives Automobiles India Banks Personal Banking India Insured Life, Gen Insurance India Plugged Home Durables India Drinks Alcoholic Drinks India Smokes Cigarettes India Grooming Personal Care India Pack Foodies Processed Food Individual Consumer Master Dataset Master Datasets All Household Profile Data Household Master Dataset All Individual Profile Data Language, Community, Caste, Religion India Societal Landscape Lifestyle Diseases & Medication Preferences India Health Check India Hooked Indian Urbanites Urban SECs Indian Ruralites Rural SECs Indian Families Family composition & lifecycle stage Indian Generations Generational Age groups India Spending Powers Ability to Spend India Consumer Lifestyles Ability to Spend + Inclination to Spend Indian Affluents The Uppies & The Rich Indian HOH Chief Wage Earners of the Households Indian Women Women Consumers India Investing The Financial Investors Dominant & Integrated Media Usage (TV, Print, Radio, Internet) Holidays & Travel India Holidays Consumer Segment Datasets

9. Master Datasets Consumer Segment Datasets Pricing* * 10.3% service tax extra ‘ Indian Families’ Segmentation Dataset Rs. 60,000 per Family Segment (all relevant household data but only for one ‘family segment’) Household Master Dataset Rs. 400,000 (All available data at the household level) (At all levels – all India, urban, rural, state-wise, town class-wise, village class-wise, urban district-wise for top 25 urban districts) * Key Findings PowerPoint Report for any dataset (only on order) – Rs. 50,000 per dataset Single Datasets Combo Datasets ‘ Indian Families’ Segmentation Dataset 4 Family Segments - Rs. 160,000 (all relevant household data for the 3 ‘family segments’) ‘ Indian Families’ Segmentation Dataset All 7 Family Segments - Rs. 200,000 (all relevant household data for all the 7 ‘family segments’) Note: Reporting of any segment level dataset is subject to collection of sufficient sample responses at that segment level in the survey

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