1. FREE
JurriantenHove.nl
CC

2. FREE? Sure a blog

3. Internet = a flat world

4. Where everybody has access to a connected
market of millions

5. The Freemium (FREE + PREMIUM) business model
applies

6. Take a Flickr Pro (premium) account

7. I’m one of the few (5%) that pays, the rest uses it
FREE

8. Why do I pay?
•More storage
•It is a small fee anyway
•So it seems worth it

9. How does Flickr pays its bills
•5% of millions = a lot
•In general its free, so:
• lots of people use it
• share it with friends freely
• store, search (some) photos
•Exactly, fans are created and marketing is
almost free

10. •“Impossible for traditional products. But on the Internet, it's
not only possible, it's the smartest strategy.”

11. Free is not a business model

12. It is zero cost marketing

13. ...And it works best at large scale

14. A small % of of big number
=
A BIG NUMBER

15. Thanks
JurriantenHove.nl

16. Credits
• Inspiration
• http://www.longtail.com/the_long_tail/2008/11/the-
miraculous.html
• Photos
• http://www.flickr.com/photos/anijdam/2585355555/
sizes/l/
• http://www.flickr.com