Turbo Charge Your Marketing with Video News Releases

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HOW FORD MOTOR COMPANY MOVED FROM CONTENT PROVIDER TO CONTENT CREATOR.docxHOW FORD MOTOR COMPANY MOVED FROM CONTENT PROVIDER TO CONTENT CREATOR Source: http://www.socialmedia-forum.com/smwf-2015-in-pictures/ Why Ford of Europe’s Vice President of Communications and Public Affairs Mark Truby, a former newspaper business editor, worries about whether his company’s content is worthy of reading aloud over the breakfast table and how the launch of a new car in Germany with just 300 media present became the number one trending subject on Twitter and was watched in full by more than 360,000 people around the world. Ahead of #SMWF this June we wanted to find out more from the man himself: 1)Mark your focus is very much about creating content and storytelling but how do you manage that? What do you need to consider? “Over the past four years we have moved from a Ford of Europe communications team focused primarily on media relations and servicing the automotive press to a team focused first and foremost on constant storytelling to a broad spectrum of media and audiences. This was a major strategic shift and required new skills and resources. We created a content team with writers, photographers, videographers, graphic artists – people with strong backgrounds in print, broadcast and digital journalism. We augmented our Ford team with new talent on the agency side to help us tell more compelling stories and reach new audiences – such as tech, design and lifestyle press, as well as bloggers and digital influencers.” 2)What are the key elements to consider when creating any content or story for Ford and what can other businesses learn from your approach? “We try to keep it simple and ask ourselves a few questions. Is the story interesting enough that a news editor would just have to have it for their newspaper, TV broadcast or website? Would the average person find it interesting enough to read or view, and share online? Would a husband read it aloud across the breakfast table to his wife, for example? You have to be really honest with yourself on these questions or you will waste time and effort on the low-value stories. If a story passes those first hurdles, then we ask whether the story – once read or watched – could truly improve our corporate reputation or raise someone’s opinion of our vehicles and technologies. We have all read a story or seen a feature on TV that forever changed our perception of a person, company or organization. We quote it to friends or share it on Twitter. This is the power of great storytelling whether you are creating it yourself or working with journalists. So, simple rules but a difficult task. It takes a lot of creativity and hard work to create content that is entertaining, interesting and meaningful.” 3)How can you reach new audiences most effectively through social media and how is this different to the traditional days of PR? “Certainly online video, infographics and other forms of digital storytelling are amaz ...

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Some HCL environments are not utilized to their full extent, and that is unfortunate. If only specific modules (such as Files or Activities) are used in HCL Connections, it is not perceived and experienced as the Enterprise Social Network it truly is. If Sametime is only used for internal chat, you are missing out on integrating tailor-styled web-meeting facilities into your key processes. If an HCL Notes application is not accessible via the web, fewer users will be able to find it. Kick-start your HCL environment with three business cases that are low-hanging fruit. All you need is some (re)thinking and user adoption!

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Turbo Charge Your Marketing with Video News Releases

1. “TURBO CHARGE YOUR MARKETING VEHICLE” promote TR

2. ? What is the ONLY unchangable truth about communication? promote TR

3. YOU CANNOT SEPERATE COMMUNICATION FROM REALITY promote TR

4. This is the age of TECHNOLOGY promote TR

5. COMMUNICATION TECHOLOGY, that is! promote TR

6. TV* * to reach 100’s of millions of viewers promote TR

7. INTERNET* * to reach 100’s of millions of users promote TR

8. COMMUNICATION inventions which changed how we connect and build communities promote TR

9. great tools ...for marketing to people promote TR

10. however technology and METHODS evolve ... promote TR

11. and there’s a new kid in town ... who’s got a brand new set of sharp media tools, promote TR

12. he’s the KEY to the most awesome MARKETING POWER yet promote TR

13. COMBINED TV & WEB VIDEO MARKETING promote TR

14. Seems like a bit TOO MUCH, to handle? promote TR

15. BUT,if you’re not INVOLVED... you will be zipped away promote TR

16. and out of the game on the side line in the RAIN! promote TR

17. But WAIT!It’s simple and cost effective :) promote TR

18. VIDEO MARKETING involves 2 Key stages promote TR

19. 1 PRODUCTION* * You and Your Products High quality high definition Video PRODUCTION promote TR

20. ... Where it pays to be SEXY! promote TR

21. 2 DISTRIBUTION* to TV and the WEB * Get plugged into the world’s media promote TR

22. Where it pays to LISTEN! promote TR

23. ? So, which do I choose TV or WEB? promote TR

24. BOTH ... TO MAXIMISE YOUR EXPOSURE promote TR

25. promote TR

26. CREATE AN AUDIENCE of interested BUSINESSES promote TR

27. You need to create a COMMUNICATIONS BRIDGE Bringing TV and WEB audiences together promote TR

28. so you can build YOUR BRAND’s footprint, promote TR

29. demonstrate YOUR unique STRENGTHS promote TR

30. and LEAD YOUR AUDIENCE into a business relationship with you promote TR

31. simply making a video and publishing it online ... might work after a long time and a lot of hope! promote TR

32. LONG TIME AND A LOT OF HOPE!!! promote TR

33. LONG TIME AND A LOT OF HOPE!!! BUT, I need to be seen and heard now!!! promote TR

34. How can I speed it up? promote TR

35. do you want to package your story ready for video broadcast? promote TR

36. to major TV newsrooms, video sharing sites, bloggers and millions of viewers promote TR

37. produced by international media consultants and video journalists promote TR

38. A team with over 20 years experience of video news production and distribution via the Internet, APTV, CNN, NBC, CNBC, Sky News, BBC, Bloomberg and over 400 other TV broadcast companies around the globe. promote TR

39. promote TR “we tell your story to the world” In Turkey: Jonathan Bowker http:///www.promotetr.com Tel +90 541 513 5117 Email: media@promotetr.com Facebook:www.facebook.com/Jonathan.Bowker Twitter: www.twitter.com/JonathanBowker

Turbo Charge Your Marketing with Video News Releases

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