Pr And Marketing Presentation CSBG

How PR can help your business Chapel Street Business Group 25 November 2008

We all need to manage our reputations and promote our brand PR and media relations can be one of your most effective tools – and one of the most cost-effective Because... Your expertise, quality of service & credibility are mediated by others. Good communications foster this. Advertising doesn’t.

First of all – stock take ! What are your business objectives Evaluate your market opportunity What’s your USP? Identify your customers, partners, employees and stakeholders What do they want more of and what don’t they need?

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SEO Principles By Simon Wharton Managing Director

PushON is an Online Marketing agency dedicated to promoting and improving the website visibility of NW companies by enabling the people who are looking for the types of products and services you provide, to find your website quickly and easily. Who are we?

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What are Search Engines? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

How do Search Engines work? ,[object Object],[object Object],[object Object]

Google search for Free ISP PPC Results: Organic Results:

Why is Organic Search Important? ,[object Object],[object Object],[object Object],[object Object]

SERP Results Eye Scanning Research

UK Executed Searches: Sourced from Hitwise http://www.hitwise.co.uk/datacenter/searchengineanalysis.php

Why do Search Engines Rank Sites? Relevance!

How do Search Engines choose to Rank a Site? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Keyword Research: Seed List ,[object Object],[object Object],[object Object],[object Object]

Free Online Keyword Tools: http://tools.seobook.com/general/keyword/ https://adwords.google.com/select/KeywordToolExternal http://www.ranks.nl/

Mapping Keywords ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Where to Use Keywords? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Use of Keywords in Meta Data ,[object Object],[object Object],[object Object],[object Object],[object Object]

Use of Keywords in Meta Data ,[object Object],[object Object],[object Object],[object Object]

Use of Key Phrases in Text ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Use of Key Phrase in Alt Text Alt Text is an alternative to images Important for the visually impaired Generally appropriate to use a primary or secondary key phrase

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Simon Wharton t: 0870 757 488 m: 07900 224 764 e: simon@pushon.co.uk

Pr And Marketing Presentation CSBG

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Pr And Marketing Presentation CSBG