1. May 11, 2011 1 Presented by: John Porcaro, Director of Social Media Metia, Inc., Kirkland Washington Top 20 Facebook Brand Pagesand a few things we learn from them

2. Pop QuizWhich of these brands are in the Top 10? 2 http://statistics.allfacebook.com/pages/leaderboard

3. 16.1 MILLION Facebook Top 10Numbers 1-10 Converse Facebook 40.0 MILLION Coca-Cola 22.6 18.5 MILLION Disney 26.6 19.2 16.5 Starbucks MILLION 21.8 MILLION MILLION MILLION Converse All Stars Oreo Red Bull MILLION Skittles 17.3 MILLION iTunes 14.1 MILLION May 11, 2011 http://statistics.allfacebook.com/pages/leaderboard

4. Facebook Top 20Numbers 11-20 13.9 MILLION 13.1 PlayStation Windows Live Messenger MILLION Victoria’s Secret Pringles 10.3 12.7 9.5 MILLION 12.9 MILLION 10.3 Ferrero Rocher MILLION COD Black Ops MILLION MILLION Monster adidas Originals 10.5 Nutella MILLION 9.8 Xbox MILLION 9.0 MILLION May 11, 2011 http://statistics.allfacebook.com/pages/leaderboard

6. User stories

7. Useful, timely information

8. Relevant page Likes

9. Posts per week: 5

10. Could use profile image more effectively

11. Photos seem random

13. Personal writing style

14. Posts per week: 7-10

15. “Most recent” posts can clutter page

16. Photos seem random

18. Links to Twitter, YouTube, Flickr

19. Link to promotion

21. Personal writing style

22. Feature content fans like

23. Images feature description info

24. Featured Likes

25. Posts per week: 5

27. Good use of Social Graph, invites to Like property pages

29. Special Offers for fans

30. Participation in Discussions

31. Posts per week: 5

32. Could make better use of profile image

33. Photos seem random

35. Great use of photos

36. Personal writing style

37. Posts per week: 5

40. Relevant Liked pages

41. Good interaction with Fans

42. Casual writing style fans appreciate

43. Posts per week: 5-10

44. Could better use profile image

47. Special Offers

48. Conversational style

49. Good use of profile photos

50. Posts per week: 12-15

51. No “Liked” pages

53. Good use of profile image

54. Profile image features new flavor

55. Feature fans

56. Occasional use of polls

57. Posts per week: X

58. Featured photos seem random

60. Subtle “Click Like Above” request

61. Content linked to website content

63. Posts per week: 12-15

65. Current, relevant topics

66. Questions to fans

67. Good use of profile photos

68. “Liked” Pages of other Apple sites

69. Posts per week: 15-20

72. Exclusive content, hints, tips

73. PR can use to get out information (network outages)

74. Posts per week: 15-20

75. Featured “Likes” seem random

76. Could better use Profile photo

78. Good use of profile photo

79. Great use of featured photos

80. Posts per week: 3-5

82. Backstage videos

83. Great use of profile photo

84. Conversational tone

85. Great use of featured photos

88. Great use of featured photos

89. Good interaction in Discussions

90. Posts per week: 3-5

91. Inconsistent status posts

93. Links to Twitter, Blog, website

95. Good interaction with posts

96. Good featured photos

97. Posts per week: <1

98. Could better use profile photo

99. Very inconsistent posting

101. Good backstage videos

102. Giveaways and contests for fans

103. Featured events

104. Exclusive free content

105. Posts per week: X

107. Photos of fans

108. Backstage content

109. Special offers for fans

110. Exclusive videos

111. Posts per week: 5-7

112. Featured photos seem random

114. Good interaction (when they post)

115. Posts per week: <1

116. Inconsistent status updates

117. “Liked” pages seem random

118. Featured photos seem random

120. Good use of profile photo

121. Conversational tone

122. Content features product

123. Good use of featured photos

124. Posts per week: 10-15

125. No “Like Us” page

127. Exclusive offers

128. Video trailers, tips

129. Featured events

130. Relevant featured “Likes”

131. Unique content for different audience

132. Posts per week: 10-20

133. Profile photo could be better

134. Featured photos seem random

137. Use profile photo and featured photos effectively Create well-written, conversational status updates Create custom offers that visitors find valuable Share inside information and unique assets Feature user-generated content Make sure content maps to brand campaign Acknowledge your biggest fans Invite visitors to “Like” your Page Link to online and offline events What We Learn from the Top 20

138. Pop QuizWhich of these brands are in the Top 10? 40 Total “Likes” of Top 10: 212 million http://statistics.allfacebook.com/pages/leaderboard

139. 41 John Porcaro Director of Social Media www.facebook.com/johnporcaro