One of the biggest mistakes made in building a Small Business is prejudging your customers, clients, employees, colleagues, or basically anyone associated with your business. Small Business Expert and Strategic Business Coach John Di Lemme shares his top *3* tips to never prejudge. To receive John's FREE article, Never Judge, email Team@LifestyleFreedomClub.com or call or text (561) 847-3467.

1. Never
Prejudge
Prejudging is One of
the Biggest Mistakes
in Small Businesses…
So Don’t Do It!
John Di Lemme
Small Business Expert

2. Prejudge means making a mental decision prior to even
engaging in a sales conversation or presentation.
In your mind, you're already saying “You know what?
This person doesn't have what it takes to invest in this
home. This person doesn't have what it takes to invest in
this network marketing opportunity. This person doesn't
have what it takes to invest in this product or service.”
Never prejudge a potential client, customer, or
prospect. This will be one of the worst mistakes that you
make in your career!
What is Prejudging in Business?

3.  It’s actually human instinct to judge people, businesses,
situations, etc. in life.
 However, you must push this instinct to the back of your
mind when it comes to building a successful business.
 How? Always keep these *3* tips in mind when building
relationships with your clients, colleagues, employees or
basically anyone tied to your business.
How Do You Prevent Prejudging?

4. #1 Tip Not to
Prejudge
Don’t form your
professional opinion
about a person on
how they dress, the
car that they drive,
the Rolex they don’t
wear, etc.

5. #2 Tip Not to
Prejudge
Your Customers are the
heart of your business!
Don’t assume what
they want based on
how much money you
think they have. Ask
them, and then shut up
and listen to them.

6. #3 Tip Not to
Prejudge
Don’t try to read the
minds of your clients or
business colleagues.
Many relationships are
ruined by conversations
made up in someone
else’s head. Be open to
hearing them out.

7.  You must internalize this by saying to yourself, “I will NEVER
prejudge someone in my business.” You never know where
someone's coming from. Don't judge them by their dress, by
the car they drive or where they live. You never know what's
going on inside their mind. Most people who you think have
money don't have it, and those you think that don't have it,
have tons of it.
 Everyone deserves to be treated fairly and respected.
 You never know who will be that one person to change
your life and radically explode your business.
Never Prejudge…Live By That!

8. Send an Email to Team@LifestyleFreedomClub.com or
Call or Text (561) 847-3467
Grab a Hold of John
Di Lemme’s Entire
Article, Never
Prejudge…FREE!