1. 1
www.winmarketing.co.uk
By:
Ann Goodwin FCIM, Dip M Chartered Marketer
Managing Director
Win Marketing
Successfully market
Your
organisation
in 6 simple steps

2. 2
www.winmarketing.co.uk
whowho are you?
who are your clients?
who are you trying to attract?
who are your competitors?
•Win Marketing
• specialist marketing services to help you achieve
results
•By asking the right questions
• understand your position in the market place
•Recommend appropriate strategies
• to strengthen or evolve that position

3. 3
www.winmarketing.co.uk
who
what
what do you want to achieve?
•Retain existing clients, acquire new clients
•Build on your reputation
•Maximise your brand and opportunities
•Maintain or improve retention levels
•Drive sustainable growth
•Protect against threats
•Develop more internationally

4. 4
www.winmarketing.co.uk
who
what
why
why do you want a strategy?
•Maintain and strengthen place in the market
•Ensure the right direction
•Build on successes of the past
•Develop security
•Minimise waste of resources
•Provide consistency
•Attract and retain the best employees

5. 5
www.winmarketing.co.uk
who
what
why
where
where are you now?
where do you want to be?
•Agree objectives
•Consider the options
•Create a winning marketing and marketing
communications strategy

6. 6
www.winmarketing.co.uk
who
what
why
where
when
when do you want to take the next step?
when do you want to achieve your goals?
Today – the best day to strengthen your
business

7. 7
www.winmarketing.co.uk
who
what
why
where
when
how
How to meet the objectives?
Adopt tried and tested professional process
• Develop a PR Plan
• Where are we now?
• Where do we want to be?
• How might we get there?
• How will we evaluate?
• How will keep the plan on track?
• Implement the plan
• Monitor and adjust as relevant

8. 8
www.winmarketing.co.uk
who
what
why
where
when
how
PR Plan – ensures:
• Maximisation of advertising spend
• Reduces “knee-jerk” reaction to buying advertising
• Maximises editorial opportunities, maintain relationships with
editors
• Confirmation of
• Feature opportunities throughout the year, seasonal stories
• Any key promotional deadlines/events/exhibitions
• Creative direction/concepts
• Clarification and consistency
• Confirming messages and all target audiences are covered
• Avoids misunderstanding and waste of resources
• Activity can be evaluated
• Efficient processes
• Agreed level of understanding of what is happening, when
• Win Marketing can implement

9. 9
www.winmarketing.co.uk
who
what
why
where
when
how
Media relations
Copywriting
Monthly media releases
Articles
Case studies, Testimonials
Press cuttings
Competitions
Stunts
Photography, video
Newsletters
Promotional material
Sponsorship
So what activities might we implement?
Celebrity endorsement
Crisis PR
Exhibitions
Hospitality
Customer incentives
Fun days
Product placement
Assisting charities
Seminars/conferences
Advertising
Online PR

10. 10
www.winmarketing.co.uk
who
what
why
where
when
how
Copywriting
• Providing full copywriting service for:
• Monthly media releases, articles, case studies, promotional
material, website, blogs
• Develop content around the main market segments
• Provide interesting stories
• Focus on the benefits relevant to the target audience
• Relevant content and language for that publication
• Recommend images to enhance the messages
• Process includes:
• Gain outline content and technical detail from interviews
• Consider various angles that story can be used for
• Develop content and circulate for approval
• Highlight the potential media for circulation
• Identify images and caption to be used
• Proof read by a second person in the Win Marketing team

11. Win Marketing PR Experience

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www.winmarketing.co.uk
who
what
why
where
when
how
Online PR
• Your website
• Needs to have a good design – adds credibility
• Copy needs to be written for both your customer and Google
• Needs to be kept updated regularly
• Post press releases and articles online on various sites
• Press distribution, building awareness and links online
• Monitor forums, blogs and discussion threads
• Respond as appropriate
• Gain links back to your site
• Monitor trends online
• What is being said in the social media networks
• Upload videos and presentations online
• You Tube, SlideShare

13. 13
www.winmarketing.co.uk
who
what
why
where
when
how
Getting you noticed online
• Web strategy to achieve results
• Directed by marketing professionals
• Adopt best practice in PR and communication
• Dedicated graphic design
• SEO driven web developers in house
• Video editing
• Extensive social media experience
• Facebook, Twitter, Linkedin, YouTube, Online
blogs, PR sites

14. Win Marketing web design experience

15. Why Win Marketing?
•Team combined has100+ years Marketing
communications experience
• Across various sectors locally, nationally and internationally
•Work with clients
• To develop winning strategies
• Support specific activities
• To meet their business objectives
•Track record – increasing
• Awareness, new clients, profits, return on investment
•Positive client relationships
• Testimonials

16. Why Win Marketing?
•We bring focus and pace to your project
•Work with you to develop relevant solutions
•Tailored practical support – not generic methodologies
•Constructive and independent
•Experienced and professional
•Creative and innovative
•Long term relationships
• Built on trust and capability

17. Thank you
Ann Goodwin,
Win Marketing (UK) Ltd
14, The Office Village, Charnwood Business Park,
North Road, Loughborough,
Leicestershire, LE11 1QJ
Tel: 01509 265890
Fax: 08707 060941
Mobile: 07957 509931
Follow us on Twitter: @anngoodwin or @winmarketing
www.winmarketing.co.uk
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