3. Most Important Risk Sources in the Next 5 Years
Financial
Risk
27%
Social
Media
27%
Regulatory
Changes
30%
Government
Spending/Budget
32%
Global
Economic
Environment
41%
Source:
DeloiHe/Forbes
Insights
2012
Risk
Management
Survey
3
4. Where Digital Risk Resides
Danger From Within Danger From Outside
> Breach of Confidentiality > Malicious Rumors
> Financial Disclosures > Corporate Intelligence
> Social Media Account > Cyber Attacks
Ownership > Online Commentary
> Personal Profiles | HR > 24/7 Coverage
> Oversharing > Everyone is a Source
4
7. Keys to Digital Reputational Awareness
PLAN
LISTEN
ENGAGE
ACCORDINGLY
ACTIVELY
GENUINELY
> Imagine nightmare > Understand where your > Be Accountable
scenarios customers, employees,
> Be Transparent
competitors ‘live’ online
> Identify your crisis team
> Be Genuine
> Set up simple tracking
> Know where your
mechanisms via > Practice Disclosure
communication
Google Alerts
channels exist
– Your company
> Know who covers you
– Your executives
– Your competitors
> ALL employees should
be encouraged to
listen and have
channels to report
concerns
7
8. Next Steps
Assess
CraX
Communicate
• Employee
Manual
• Corporate
SM
Policy
• Social
media
training
• Corporate
Policies
• Establish
Corporate
for
corporate
‘voices’
• ExisVng
Digital
Channels
• Social
media
best
PlaWorms
• Set
up
Alerts/Trackers
pracVces
guide
• Partner
PlaWorms
• Crisis
Comm
Plan
• Online
response
flow
• VulnerabiliVes
• Online
Dark
Pages
chart
• Template
Responses