From Oracle OpenWorld 2011. Customer MDM is Key to Strategic Business Success

1. MASTER DATA MANAGEMENT
Customer MDM is Key to Strategic Business Success
Manouj Tahiliani Matt Bullock
Sr. Director, Oracle MDM Product Management
1 Copyright © 2011, Oracle and/or its affiliates. All rights reserved. UCM Delivery Manager

2. 2 Copyright © 2011, Oracle and/or its affiliates. All rights reserved.

3. The following is intended to outline our general
product direction. It is intended for information
purposes only, and may not be incorporated into any
contract. It is not a commitment to deliver any
material, code, or functionality, and should not be
relied upon in making purchasing decisions.
The development, release, and timing of any
features or functionality described for Oracle’s
products remains at the sole discretion of Oracle.
3 Copyright © 2011, Oracle and/or its affiliates. All rights reserved.

4. Agenda
• Customer Hub - Overview & Product Update
• Oracle MDM@Toyota Financial Services
• Q&A
4 Copyright © 2011, Oracle and/or its affiliates. All rights reserved.

5. Oracle’s MDM as a portfolio and MDM for Customer Data & Product
Data grew fastest in 2010
Attracting and Retaining Customers is currently a top CIO Priority
Name
Source: Gartner, Inc. “Forecast: Master Data Management, Worldwide,
Title, Company Name 2010-2015” by Colleen Graham, Chad Eschinger, John Radcliffe,
Andrew White, 09 Sep 2011.
5 Copyright © 2011, Oracle and/or its affiliates. All rights reserved.

6. New 360 Degree View of the Customer
Orders Campaigns
Invoices
Quotes
Internal External
Locations
Service Requests Products
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7. MDM Manages Ongoing Information Change
Consolidate, Cleanse, Standardize, Cross-Reference, Govern, and Share
ETL
trusted
crowd-sourced social
Store Mobile Social Online Call Center
Middleware
Region Ecommerce Region Dept App International
ETL
7 Copyright © 2011, Oracle and/or its affiliates. All rights reserved.

8. Enterprise Grade MDM from Oracle
Purpose Built MDM Applications Approach
Customer
CRM EPM/BI
Product
Supplier
Financial
Site
ERP CRM
Other
Sources Legacy…
Gold ity
e
Gate n Ident t
RTD AIA Mgm
8 Copyright © 2011, Oracle and/or its affiliates. All rights reserved.

9. Key Components of Oracle Customer Hub
The Source of Clean Data for your Enterprise
Deep & easily
configurable yet
upgradeable Industry
World class specific schema
Pre-built library
data governance of extensible fine
Web grain & composite
Events & Services Publish & web service
Policies Library Subscribe
Data
Governance Transports &
History Manager Trusted Customer Data Connectors
& Audit Registry
Roles & Relationships Party Authorization
Brands Vertical Variants
List Import Related Data Entities Multi-language
Workbench Manage Decay
Identification
& Cross-Reference Address
Validation Robust DQ
High Source Data & unique
performance History Rules based Enhanced Match Enrich
Survivorship & Merge Unmerge Knowledge Based
“heavy duty”
MDM offering
import
9 Copyright © 2011, Oracle and/or its affiliates. All rights reserved.

10. 1500+ Oracle MDM Customers Across Diverse Industries
Communications, High Manufacturing & Financial Services Life Sciences
Media & Utilities Technology Distribution Public Sector and Healthcare
Retail & CPG
Health Administration
Corp
10 Copyright © 2011, Oracle and/or its affiliates. All rights reserved.
Travel,
Transporta.on
&Hospitality

11. Oracle Customer MDM Innovations
90M customers, 1B+ 7M Orgs, 40M Contacts.
Segmentation data. Golden Customer 360 degree view.
Gate for near real time Internal & Partner efficiencies
Replication. Improve Privacy & Compliance master
member online (PII &opt-in/out)
Single Instance for 5 LAD FST Award – Compliance
countries. 22M subscribers Project of the Year.
deployed on Exa*System. Meeting UK Regulatory
Foundation for OSS/BSS requirements around
Transformation KYC and reporting
11 Copyright © 2011, Oracle and/or its affiliates. All rights reserved.

12. Customer Hub (UCM) –Innovation OCH 8.2.X
• MDM AIA PIP 3.1 on 11g
OCH 8.1 • Exadata/Exalogic Benchmark
• Composite & Granular SOAP • Sun T-Series Benchmark MDM
library for Public Sector Social Services
• Data Quality Parsing, OCH 8.2 • MDM with deeper loyalty in T&T
Standardization & Profiling • Data Governance Mgr, DRM and Retail
• OCH to EBS and Siebel Integration, Analytics, • Usability Enhancements & UI
CRM Integration Stewardship Enhancements skinning
• MDM Aware Apps and • Data Quality Machine & • Fusion MDM Platform Alignment
Composite UI Workbench Enhancements, Data
• MDM-Identity Management Decay, High Performance &
OCH 8.2+ Innovation Pack
Solution Scalability
OCH 7.8 • AMAS Certification
• Data Monitoring & Correction • Expanded Services Library,
• Enterprise grade hub • IIR 9.01 connector release
with Data Watch & Repair BRM, SAP, Telco Order to Bill
• Industry specific • DQ Sync
• AIA 2.4 MDM PIP’s Integrations, SOA Governance &
Verticalization • PS VPAT 508 Compliance
Productivity
• LS Aggregate Spend Solution
• Higher Ed Constituent Hub
OCH 7.5 • Social Adapter (Buzzient) to
• AIA 2.5 MDM PIP’s
• Party model OCH 8.0 map channel to customer
• Loyalty Profile Mastering for
• Data management • World class data quality • PeopleSoft Campus Solution
Retail & TTH
services foundation • Compliance Integration (Partner Led)
• Further Verticalization • CRMOD-OCH Integration
• Golden Gate Integration
• Health Insurance Exchange Hub
• Datanomic Integration
• Standardization Enhancements
Oracle Customer Hub (UCM)
Copyright © 2011, Oracle and/or its affiliates. All rights reserved.
12 Copyright © 2011, Oracle and/or its affiliates. All rights reserved. Oracle Proprietary and Confidential

13. Customer Hub (UCM) 8.2+
Best in Class MDM Solution
Enhanced Data Quality &
Massively Scalable Hubs Usability MDM Aware & Social MDM Verticalization
- Highly Tuned Services - Enterprise Data Quality - Social Adapter - Life Sciences Aggregate
Spend Solution
- Exadata/Exalogic - Oracle Data Quality v9 - CRMOD, PSFT Campus
Benchmark - New Configuration Wizard Integration - MDM for Public Sector
- Enhanced Cross-Scripting
- Sun T-Series Benchmark for Asian Languages - MDM Aware PSFT - MDM with deeper loyalty
- AMAS Certified Libraries Campus 9.0 in TTH & Retail
- Configurable Data - Mid-Stream Profiling
Quality Sync - Fusion MDM Platform - Unified Customer &
- Real Time Standardization Billing Solution
Web Services Alignment
- Near Real Time High
Volume Replication using - Enhanced UI - Health Insurance
Golden Gate Exchange Hub
- X-Channel Commerce
13 Copyright © 2011, Oracle and/or its affiliates. All rights reserved.
RED signifies already delivered

14. Massively Scalable Customer MDM
>4X Throughput, <8X Response Times on Exa*
14.4 million *
Real-Time Transactions
Per hour
* • Composite mix with 90% read and 10% writes
• Half Rack Exadata and Half Rack Exalogic
• 250M Customer Volume Database
14 Copyright © 2011, Oracle and/or its affiliates. All rights reserved.

15. Massively Scalable Customer MDM
Incredible Performance for Batch Process on SPARC T4 Server
700K *
Insert Transactions
Per Hour
* Includes Survivorship and Data Quality
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16. Introducing Enterprise Data Quality
Oracle Watchlist Screening Benefits
Data Case
Preparation
Matching
Management
– High quality data boosts ROI of any application
or technology (‘bad’ data limits ROI)
Enterprise Data Quality – Complete solution with best of breed
capabilities for both Party and Product entities
Dashboards Governance
Match/Merge – Essential component in any Data Integration or
Party Data Product Data Master Data Management (MDM) strategy
Extensions Extensions
Standardization
– Avoid doing business with sanctioned or risky
individuals and entities
Profile and Audit
16 Copyright © 2011, Oracle and/or its affiliates. All rights reserved.

17. Oracle Customer Data Quality
Complete Choice
Open Framework & connectors
All Offerings Supported with OCH
• Universal DQ Connector
• End to end connector available for selected vendors
OEM DQ Offering
• Identity Resolution for Matching
• Address Doctor for Address Validation
• Informatica Data Quality for Profiling and Standardization
Acquired Enterprise DQ Offering
• All core DQ capabilities in one Solution – Profiling, Cleansing, Matching
• Built on Modern, open architecture (Java, SOA, etc.)
Copyright © 2011, Oracle and/or its affiliates. All rights reserved.
17 Copyright © 2011, Oracle and/or its affiliates. All rights reserved. Oracle Proprietary and Confidential

18. Oracle Data Quality Product Update
- Release of ODQ 9.01 for Matching and Address Validation
• New Configuration Wizard for SDF
• Enhanced Cross-Scripting for Asian Languages
• Multi-threaded Matching for better performance
• New AMAS Certified Libraries for Address Validation
- Release of ODQ 9.1 for Profiling &, Standardization
• Mid-Stream Profiling
• Real Time Standardization Web Services
• Single Development Environment to develop Data Quality Rules
18 Copyright © 2011, Oracle and/or its affiliates. All rights reserved.

19. Data Steward & Support Services
Embedded BI, Governance, Analytical MDM & Rules Engine
Analytical Business Intelligence Enhanced Data Governance UI
Best of Breed Rules Engine Analytical MDM Capabilities
Copyright © 2011, Oracle and/or its affiliates. All rights reserved.
19 Copyright © 2011, Oracle and/or its affiliates. All rights reserved. Oracle Proprietary and Confidential

20. Data Steward & Support Services
Task Based UI, List Import, Proactive Data Quality
Enhanced Stewardship Capabilities Data Decay Dashboard
Data Lineage/Audit Trail (Including Read) List Import – Empower Business Users
Copyright © 2011, Oracle and/or its affiliates. All rights reserved.
20 Copyright © 2011, Oracle and/or its affiliates. All rights reserved. Oracle Proprietary and Confidential

21. Vertical/Industry Strategy – Industry Specific Innovations
New Customer MDM Program Areas
• Public Sector: Announcing !! - Health Insurance Exchange
• Public Sector: Citizen Services
• Life Sciences: Aggregate Spend Compliance Solution
• Cross Industry: Multi-Channel Retailing & Clienteling Solution (ATG
Integration)
• Cross Industry: Unified Customer & Billing Management
21 Copyright © 2011, Oracle and/or its affiliates. All rights reserved.

22. UI Enhancements – Roadmap Item
Cross Browser Support with Rich User Interface
Personalized & Modern User
Experience
• More Productive - Less clicks, quick
navigation
• More Intuitive – less clutter
• Predictive – auto-fill and real-time
validation
Browser/Device Independence
• Employee Partner and Customer
applications use same Standards
• Easy low TCO deployment to any
Browser
22 Copyright © 2011, Oracle and/or its affiliates. All rights reserved.

23. Customer Hub(EBS) R12.X – Roadmap Item
Fusion MDM Platform Alignment
WHAT’S COMING Application Database
 Latest middleware: Fusion Middleware 11g
 WebLogic Server to replace OC4J
WebLogic Server Global
JDBC/SQL Net
Single
WebLogic JSP
 Latest database: Oracle 11gR2 11.2 Data Model
Web Listener
BC4J RAC &
 Online patching via Edition-Based UIX 11g ASM
Redefinition Edition-
BI Publisher Based
 Improved performance via database result Redefinition
Forms
caching
23 Copyright © 2011, Oracle and/or its affiliates. All rights reserved.

24. Announcing
• Fusion Master Data Management 11g R1 - Now GA
• First Enterprise Grade MDM Cloud Offering
Siebel Siebel
EBS EBS
Trusted
Customer Data
SAP SAP
Fusion Custom Apps
Other
BI
24 Copyright © 2011, Oracle and/or its affiliates. All rights reserved.

25. Oracle Enterprise Master Data Management
Purpose-Built MDM Applications Approach
Operational Analytical
Systems Systems
Siebel DW
Customer
Product
EBS
Location
Employee
Financial
Supplier
Asset
SAP
Sample Fusion
MDM Adopters
25 Copyright © 2011, Oracle and/or its affiliates. All rights reserved.

26. Fusion Customer MDM
Key Innovations
• Native SOA based, Cloud Ready, Multi-Domain MDM Hub
• Purpose Built Hub with Enhanced Data Model Extensibility
• Pervasive, Proactive Data Quality with Embedded Enterprise Search
• Comprehensive Embedded Data Intelligence/Governance
• End to End Business Process, Policies Support with BPM
• Configurable, Intuitive, Contextual based Data Steward Dashboard
• Flexible Deployment Choices
26 Copyright © 2011, Oracle and/or its affiliates. All rights reserved.

27. Customer MDM Aware Services 11.1 – Roadmap Item
11g Fusion MW Upgrade
SAP
JDE
Legacy
BRM
ilex
EBS
Retek
Siebel
ODS
AIA
Campus
Third
Customer
SoluCon
Party
Party
EBO
CRM
OD
Customer
Hub
1 Match
Process:
returns
the
list
of
candidates
to
a
list
of
selecCon
criteria
2 Fetch
Process:
Once
candidate
selected,
returns
the
enCre
profile
of
the
customer
/
prospect
3 Sync
Process:
Bi-­‐direcConal
data
sync
between
customer
hub
and
applicaCons
4 Merge
Process:
Publish
Merge
to
all
applicaCons
5 Enrich
Process:
Customer
Hub
to
AIA
connector
to
enrich
consumer
data
from
third
party
27 Copyright © 2011, Oracle and/or its affiliates. All rights reserved. Partner Led Integrations

28. Oracle MDM: Investment and Differentiation Areas
Platform Industry BPM & Integration
• J2EE MDM Platform • Tailored for Industry • Pre-Cabled , MDM Aware
• Next Gen, Cloud Ready MDM • Targeted towards Pain Points • Foundation Components
Governance & Content Enterprise Grade Thought Leadership
• Information Data Governance • Published Benchmarks • Cloud, Social Stewardship
• Enterprise & 3rd Party • Engineered Solutions • Additional Hubs / Domains
28 Copyright © 2011, Oracle and/or its affiliates. All rights reserved.

29. Agenda
• Customer Hub - Overview & Product Update
• Oracle MDM@Toyota Financial Services
• Q&A
29 Copyright © 2011, Oracle and/or its affiliates. All rights reserved.

30. Q&A
30 Copyright © 2011, Oracle and/or its affiliates. All rights reserved.

31. Visit the MDM Area on the DemoGrounds
Our products experts are on-hand at
DEMO
L O C AT I O N
Master
Data
Management
for
Customer
Data
and
Enterprise
Data
Quality
for
Customer
Data
W-­‐152
Master
Data
Management
for
Product
Data
and
Enterprise
Data
Quality
for
Product
Data
W-­‐151
Master
Data
Management
for
Site
Data
and
Master
Data
Management
for
Supplier
Data
W-­‐153
Master
Data
Management
for
Financial
Reference
Data
–
Data
RelaConship
Management
W-­‐154
Oracle
Advanced
Procurement
–
Supplier
Hub
W-­‐088
Advanced
Architecture
and
Technology
Stack
for
Oracle
E-­‐Business
Suite
Hubs
W-­‐106
Oracle
Hyperion
Data
RelaConship
Management
W-­‐125
Oracle
ApplicaCon
IntegraCon
Architecture
FoundaCon
Pack
W-­‐104
Oracle
Fusion
CRM
–
AddiConal
Modules
–
Fusion
Customer
Hub
W-­‐040
ProfiCng
with
Great
Cross-­‐Channel
Customer
Experiences
–
Customer
Hub
W-­‐056
Fusion:
Supply
Chain
Management
–
Fusion
Product
Hub
W-­‐023
Fusion:
Supply
Chain
Management
–
Fusion
Product
Hub
W-­‐024
Trusted
Data
with
Oracle
Enterprise
Data
Quality
SR-­‐256
31 Copyright © 2011, Oracle and/or its affiliates. All rights reserved.

32. Key Monday MDM Sessions
02:00 pm – 03:00 pm 17722 – General Session: Oracle MDM Vision, Strategy and Moscone West
Roadmap with Cummins Room 3014
03:30 pm – 04:30 pm MDM in the Public Sector with SVB Monday , Oct 03, 3:30
PM Intercontinental Hotel
Rm Union Square - Floor
3
14147 - Oracle Supplier Lifecycle Management & Supplier Hub Moscone West
for Better Supplybase Management Room 2006
15626 - Introduction and Update: Oracle Hyperion Data Westin St. Francis -
Relationship Management with Experian Elizabethan CD
05:00 pm – 6:00 pm 17742 - Oracle Supplier MDM: Roadmap and Vision for Supplier Moscone West
Management with iGate Room 3007
32 Copyright © 2011, Oracle and/or its affiliates. All rights reserved.

33. Key Tuesday MDM Sessions
01:15 pm – 02:15 pm 17743 – Customer Panel: Manage Enterprise Dimensions & Hierarchies Moscone West
with Data Relationship Management with Kraft Foods, Navistar, Room 3007
VMWare and Pfizer
03:30 pm – 04:30 pm 17760 - Justify your MDM project and measure true ROI using the Moscone West
Oracle MDM ROI Model with TJX Room 3007
05:00 pm – 06:00 pm 17801 - Enterprise Information Management, MDM and Oracle Fusion Moscone West
Middleware Room 3007
9970 - R12 Oracle MDM - Better Customer information – Now! with Moscone West
Kaygen and Guidance Software Room 2009
33 Copyright © 2011, Oracle and/or its affiliates. All rights reserved.

34. Key Wednesday MDM Sessions
10:15 am – 11:15 am 17741 - The Road to competitive advantage with Oracle Site MDM with Moscone West
Posten Norge and Tango Room 3007
17725 - Oracle Fusion Supply Chain Management: Deep Dive Into Moscone West
Fusion Product Hub Room 3014
14144 - E-Business Suite Supplier Management Vision, Roadmap & Moscone West
Customer Successes Room 2006
11:45 am – 12:45 pm 17729 - Learn how clean data has a significant business impact with Moscone West
Oracle Data Quality with Royal Caribbean Cruise Line Room 3007
34460 - Infosys helps Tesco maximize benefits in PIM implementation Moscone West
with Tesco Room 2008
01:15 pm – 02:15 pm 17740 - Data Quality as a Key Component of Master Data Management Moscone West
Room 3007
5:00 pm – 6:00 pm 17762 - MDM Customer Panel: Implementation Challenges and Best Moscone West
Practices with Masterlock, Wendys, Credit Suisse, The MDM Institute, Room 3007
and Royal Caribbean Cruise Line
34 Copyright © 2011, Oracle and/or its affiliates. All rights reserved.

35. Key Thursday MDM Sessions
09:00 am – 10:00 am 4841 - Data Governance: Start From Where You Are with Hub Solution Moscone West
Designs, Inc. Room 3007
15653 - Chart of Accounts Management Made Easy St. Francis
Elizabethan CD
10:30 am – 11:30 am 17780 - MDM for Financial Services: Compliance to Competitiveness Moscone West
with LumenData Room 3007
12:00 pm – 01:00 pm 17800 - E-Commerce and Multi-Channel Retailing – An MDM Moscone West
Perspective with Tesco Room 3007
03:00 pm – 04:00 pm 9384 - How Master Data Management Fits into Your Enterprise Moscone West
Application Strategy with Cricket Communications and Ascent Services Room 3007
Group
18212 - Maximize the return on CRM investment with Oracle Customer Moscone West
Hub and Data Quality Room 2010
15429 - MDM, SOA and AIA - Revolutionizing Your IT Landscape with Moscone West
Intuit Room 3020
35 Copyright © 2011, Oracle and/or its affiliates. All rights reserved.

36. More Information
Get your “Guide to MDM at Open World” here:
http://www.oracle.com/openworld/oow11-focuson-mdm-459305.pdf
search.oracle.com
Master Data Management
Oracle MDM Blog
http://blogs.oracle.com/mdm
36 Copyright © 2011, Oracle and/or its affiliates. All rights reserved.

37. 37 Copyright © 2011, Oracle and/or its affiliates. All rights reserved.

38. 38 Copyright © 2011, Oracle and/or its affiliates. All rights reserved.