How Social Media Tools Can Benefit Properties and Sponsors
1. How Social Media Tools and
Platforms Can Benefit Properties
and Sponsors
Jason Peck
October 26, 2010
2. Pre-game details
Where to find me
• http://www.jasonfpeck.com
• http://www.twitter.com/jasonpeck
• jason@ewaydirect.com
Where I work
• http://www.ewaydirect.com
For you
• Hashtag: #WSCongress
• Additional Resources:
http://bit.ly/wscongress10
3. If you only remember 3 things..
• Social media makes some great things
possible for properties and sponsors
• We can measure social media outcomes
and results and prove value to bosses,
sponsors, and partners
• There are properties and sponsors doing
some really cool things. We can do this,
too.
18. Social Media and Sponsorship: A
Natural Fit
*These just happen to be the greatest shoes of all time. Size 10 please.
Access
Recognition
Entertainment
26. Socialize Your Giveaways
Idea: Sharing + Twitter + Discounts. Deal is only
activated if 50 people RT it (or say they want it)
Win a Suite (22 tix) against the Blazers tomorrow
night. Respond #Timberwolvesgiveaway by Noon
tomorrow to be entered. (1 winner @ random)
28. Identifying Passionate and Profitable
Fans
Use knowledge to create relevant and timely content and offers
In Your Database
Overlay Social Data
Gain Key Insights
Outside Your Database
Identify Fans and
Influencers
Gain Key Insights
41. Implementing a program? 7 Keys to
Success
Set goals
Implement a tracking process
Look at baseline activity
Define responsibilities
Leverage multiple touch points
Measure results
Share key learnings
42. 5 Things an Agency Can Help You With
Monitoring what is being said
Identifying influencers and enthusiasts
Socializing your online presence
Promotions
Measuring and collecting data
43. Again, if you only remember 3 things..
• Social media makes some great things
possible for properties and sponsors
• We can measure social media outcomes
and results and prove value to bosses,
sponsors and partners
• There are properties and sponsors doing
some really cool things. We can do this,
too.
44. Post-game: thanks
Where to find me
• http://www.jasonfpeck.com
• http://www.twitter.com/jasonpeck
• jason@ewaydirect.com
Where I work
• http://www.ewaydirect.com
Stuff for you
• http://bit.ly/wscongress10