A presentation delivered to an Emakina event at the Lift13 Conference in Geneva, Switzerland. The presentation outlines the Digital China landscape and provides some interesting stats and numbers on Chinese Internet and Social Media usage

1. UNDERSTANDING DIGITAL CHINA

2. Dr. Mathew McDougall…
Telling my Story
• Founder & CEO – Digital Jungle
• Author – Chinese Social Media Universe
• Blogger – Digital Marketing Inner Circle
• Speaker – Adtech, PATA, SES… many more
• China - 9+ years experience living/working
• Partner supporting Emakina in Asia

3. Chinese Internet at a Glance
Get ready for some BIG numbers

4. Chinese Population – 1, 343, 240, 000

5. Chinese Internet Users – 564, 000, 000

6. that’s roughly
(42%) Penetration
Source: CNNIC, Jan 2013

7. There are more internet users
in China than people living in all of
Western Europe

8. 2012
50,900,000
New internet users in China
Source: CNNIC, Jan 2013

9. 23.7% of the rural population uses the Internet, compared to 59.1% in urban
areas.
Chinese access the Internet at home (91.7%); only 22.4% use the Internet
in cafés or bars.

10. 80% of Chinese internet users are under 40 years old

11. The average user is
25 Years old
Source: Tech in Asia, Oct 2012

12. (56%)
of Chinese internet users are male
Source: CNNIC, Jan 2013

13. Mobile users outnumbers PC users
420,000,000
Mobile internet users in China
VS.
398,000,000
PC-based internet users in China
Source: CNNIC, Jan 2013

14. A Changing China

15. In the Social Media Universe, we have already defined parallel
universes - the Western and Chinese Web.

16. Where there is Facebook, Twitter, YouTube, etc. in the West

17. We have Renren, Weibo, Youku, etc. in China

18. The Chinese Internet landscape

19. 450 Million broadband users 167 Million Simultaneous Users on QQ
420 Million smart phone users

20. (75%)
Of mobiles in China are used for internet
Source: CNNIC, Jan 2013

21. Chinese internet users to overtake English language users by 2015
Source: UN Broadband Commission

22. 2012
Online Banking - The fastest growing internet activity

23. (43%)
Of China’s internet users take part in
online shopping
Source: CNNIC, Jan 2013

24. China has the largest number of online shoppers in the world

25. China’s eBay, TaoBao
generates 50,000 sales
per minute
Source: Boston Consulting Group, May 2012

26. (59%)
Of shoppers aged between 25 and 35
Source: China Internet Watch, Dec 2012

27. Revenue in China's e-commerce
sector amounts to 1.76 trillion
RMB (US$278.89 billion) at
present, and grew by 25.8
percent from the previous year;
the plan set forth by authorities is
for that to hit 2.8 trillion RMB
($443.68 billion) by 2015.

28. 80% of the country’s social media users say they use these sites to
search for information about products and brands

29. (38%) refer to friends’
Of China’s internet users
SNS comments when making
shopping decisions
Source: China Internet Watch, Nov 2012

30. 91%
Visit social media in China
VS.
67%
In USA
Source: McKinsey, April 2012

31. China’s social media users spend
an average of 46 minutes every
single day accessing social
media sites; added together, this
means social media users spent
at least 167 billion hours – some
19 million years of human time –
on social media activities in 2012.

32. Students tend to use social
media sites while graduates
tend to use micro blogs
Source: Nielson, May 2012

33. More than 90% of online shoppers
buy books music and films,and clothing and
footwear online.
Source: PwC,Dec 2011

34. Tencent accounts for56% of
China’s SM users through its QZone,
Tencent Weibo, and Pengyou sites
Source: Tencent Financial Report, Aug 2012

35. (66%)
Of China’s internet users follow brands
Source: Insites Consulting, Sept 2012

36. 66% of Chinese Social Media
Users follow Brands.
On average each of China’s
social media users follow
8 brands
Source: DCCI, Sept 2012

37. (80%)
of Chinese netizens care about
commercial information on social
networking sites
Source: China Internet Watch, Nov 2012

38. In the 1st half of 2012, social sharing in
China increased by
(60%)
Source: China Internet Watch, Sept 2012

39. With so much social sharing, online reputation maybe an issue

40. China’s Top SNS’s By Registered Users
Qzone 712 M
Tencent Weibo 507M
Sina Weibo 400 M
Pengyou 259 M
Renren 172 M

41. 1,104,000,000
Mobile subscribers in China
Source: Ministry and of industry and mobile technology of the people’s republic of China, Dec 2012

42. 10,000,000
New subscribers per month
in 2012
Source: Ministry and of industry and mobile technology of the people’s republic of China, Dec 2012

43. Smart phone penetration is
(22%)
Source: Chinese National Bureau of Statistics, Sept 2012

44. (62%)
Of mobile-internet users are younger than 30
Source: Chinese National Bureau of Statistics, Sept 2012

45. 475,000,000
Unique visitors of online video in Youku
and Tudou each month
Source: China Scope Financial, Sept 2012

46. 5,600,000
human years spent each year streaming web videos in China

47. The Chinese Search Market is shifting and fragmenting.. Google who!

48. Search Optimization
Vs.
SEO and SEM are powerful
Digital strategies, but in China both
require local insight, planning and
implementation to succeed

49. Contact
Digital Jungle
us. We
are hiring!
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facebook.com/digitaljunglecn
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@digitaljunglecn
weibo.com/digitaljungle
Contact
www.dmic.asia
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