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2014 digital trends

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Janus Boye
Janus Boye

2014 Digital trends and problems - presented by Janus Boye in Stockholm in January 2014

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2014 Digital trends and problems Stockholm, January 2014 Janus Boye, J. Boye jb@jboye.com, @janusboye
4 key trends
It is all about engagement incl. personalization & big data
The connected customer towards omni-channel
Empowering mobile users it is all about productivity
The digital agency as king makers they own the customer
3 problems organisations are trying to solve in 2014
Become a digital business get a new mindset or go bankrupt
Connecting the dots digital is where brand and identity disconnects
From analytics to intelligence developing metrics to inform decision making
Many still don’t get the basics right
Many migrations in 2014 customers looking for the safe choice
Top brands struggle and are looking for friends to help them out
Lack of understanding CIO vs. CMO view
Lack of understanding community and culture fit

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