Your Business in 140 Characters or Less

Overview of Legal Issues and Business Considerations in Social Networking Jamie Nafziger Melissa Krasnow Gabrielle Mead Your Business in 140 Characters or Less September 2, 2009

Use of Social Networks ,[object Object],[object Object],[object Object],[object Object],[object Object]

Use of Social Networks ,[object Object],[object Object],[object Object],Source: PEW Internet and American Life Project Percentage Age 75% 18-24 57% 25-34 30% 35-44 19% 45-54 7% ,[object Object],10% 55-64

Use of Social Networks ,[object Object],[object Object],[object Object],60M 23M 123M Compete.com (July 2009) N/A 20M 77M Comscore 63M 21M 87M Nielsen MySpace Twitter Facebook

Top 10 Companies by # of Fans on Facebook ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Source: ALLfacebook.com As of 8/26/09

Top 10 Companies by # of Twitter Followers ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Source: Twitterholic.com As of 8/26/09

Anatomy of a Facebook Page ,[object Object]

Trademark Infringement on Facebook ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Facebook – Sampling of Issues for Business Use ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Trademarks on Twitter ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Twitter – Sampling of Issues for Business Use ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

User-Generated Content: comments and posts to company wall

User-Generated Content: Photos and Videos ,[object Object]

User-Generated Content: Legal Issues ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

1-800-Flowers.com Facebook site ,[object Object],[object Object]

Recent Social Networking Legislation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Endorsement – Blogger Reviews ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Endorsement – Blogger Reviews Continued… ,[object Object],[object Object],[object Object],[object Object],[object Object]

Marketing Issues ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

What’s Coming Next? ,[object Object],[object Object],[object Object],[object Object],[object Object]

What’s Coming Next? Continued… ,[object Object],[object Object],[object Object],[object Object],[object Object]

Employment Issues ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Employment Issues: Confidentiality ,[object Object],[object Object],[object Object],[object Object]

Employment Issues: Confidentiality ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Employment Issues: Disciplining ,[object Object]

Employment Issues: Disciplining ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Employment Issues: Harassment ,[object Object]

Employment Issues: Harassment ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Employment Issues: Hiring ,[object Object],[object Object]

Employment Issues: Hiring ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Employment Issues: Nat’l Labor Relations Act (NLRA) ,[object Object],[object Object]

Employment Issues: Nat’l Labor Relations Act (NLRA) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Company Use of Social Media ,[object Object],[object Object],[object Object]

Company Use of Social Media ,[object Object],[object Object],[object Object],[object Object],[object Object]

Company Social Media Policies ,[object Object],[object Object],[object Object],[object Object],[object Object]

Your Company Policies ,[object Object],[object Object]

Overall Recommendations: Company Use of Social Networks ,[object Object],[object Object],[object Object],[object Object],[object Object]

Overall Recommendations: Employee Use of Social Networks ,[object Object],[object Object],[object Object],[object Object]

Your Business in 140 Characters or Less

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Your Business in 140 Characters or Less

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