This presentation provide best practice guidelines that will inspire you to improve your future email marketing campaigns. The goal of each email marketing campaign should be to deliver: The right message, to the right target audience, at the right time. Because the succes of an email marketing campaign is the result of a combination of related processes or activities we identified 10 main categories.

1. Best Practice Email Marketing 2012
Strategy, Goals & Timing
Deliver the right message to the right target
audience at the right time.

2. The purpose of this presentation is to provide best
practice guidelines that will inspire you to
improve your future EMAIL MARKETING
CAMPAIGNS.
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3. Before you start reading…
As we don’t know your level of experience in
relation to email marketing we suggest that
you read the sections that you think are
applicable for your business and email
campaigns.
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4. # 1: Strategy & Goals
Create an effective promotional strategy including
SMART goals and performance indicators.
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5. # 2: Timing
Know when to send your email newsletter.
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6. # 3: Frequency
Focus on frequently communication: once or
twice a month is an acceptable number.
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7. # 4: Experiment
Experiment to learn what the best time is
to communicate your emails.
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8. # 5: Industry Best Practices…
What are best practices within your
industry?
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9. # 6: Test results
Experience with different times and
monitor results: Test, test, test.
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10. # 7: Be consistent
Once you know the right moment, be
consistent about it.
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11. About us
Itsbestpractices.com is the Knowledge
and Information Portal for Professionals
who are looking for various examples of
Best Practices and Lessons Learned.
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12. About us
Our vision:
Itsbestpractices.com is a digital platform that
uses the possibilities of the World Wide Web
to present, share and communicate examples
of Best Practices and Lessons Learned.
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13. Contact
Visit our website for more interesting
information and inspire yourself.
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14. Start Improving Today!
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